E-commerce Overview and Technology
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E-commerce Overview and Technology

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Questions and Answers

Which term is synonymous with e-commerce?

  • Digital Commerce (correct)
  • Internet Marketing
  • Online Retail
  • Electronic Trading

    • Which feature of e-commerce technology characterizes the ability to sell complex goods using different media?

  • Richness (correct)
  • Convenience
  • Customization
  • Interactivity

    • What does e-commerce primarily involve?

  • Traditional mail ordering
  • Selling goods directly in stores
  • Buying and selling over computer networks (correct)
  • Exchange of information over the phone

    • Which of the following products is most suitable for e-commerce?

    <p>Books</p> Signup and view all the answers

    Which of the following is not typically considered a part of the E-Commerce Supply Chain?

    <p>Distributors</p> Signup and view all the answers

    Which phase of Internet development occurred between 1975 and 1995?

    <p>Institutionalization Phase</p> Signup and view all the answers

    What is the core communication protocol used for the Internet?

    <p>TCP/IP</p> Signup and view all the answers

    What term describes the process of sending digital messages in packets and reassembling them at the destination?

    <p>Packet switching</p> Signup and view all the answers

    Which company does NOT use a subscription revenue model for music?

    <p>Scribd</p> Signup and view all the answers

    What are Amazon's primary value propositions?

    <p>Selection and convenience</p> Signup and view all the answers

    Which company is an example of a transaction fee revenue model?

    <p>E*Trade</p> Signup and view all the answers

    What is NOT an example of a bricks-and-clicks e-tailer business model?

    <p>Shopee</p> Signup and view all the answers

    In the context of business models, what does the value proposition address?

    <p>Unique offerings</p> Signup and view all the answers

    Which of the following systems must a website have to personalize or customize a product for a client?

    <p>Customer on-site tracking</p> Signup and view all the answers

    Which of these strategies helps engage customers in conversation?

    <p>On-site blog</p> Signup and view all the answers

    Which statement regarding the subscription revenue model is FALSE?

    <p>Income is generated primarily from product sales.</p> Signup and view all the answers

    What does 'recency' refer to in the context of customer visits?

    <p>The time elapsed since the last visit made by a customer</p> Signup and view all the answers

    Which Google algorithm update is specifically aimed at improving local search results?

    <p>Possum</p> Signup and view all the answers

    Which of the following phrases best explains 'information asymmetry'?

    <p>Disparity in relevant market information among parties</p> Signup and view all the answers

    What distinguishes Pinterest's Lens as a technological tool?

    <p>Visual search capability</p> Signup and view all the answers

    Which statement about a free pricing strategy is accurate?

    <p>It has been the norm since the inception of the Web.</p> Signup and view all the answers

    What does 'stickiness' measure in terms of web traffic?

    <p>The average length of stay at a website</p> Signup and view all the answers

    Which of the following technologies allows users to communicate, albeit not in real-time?

    <p>VoIP</p> Signup and view all the answers

    What significant trend has been noted regarding the cost of technology for website development?

    <p>It has decreased dramatically over the last decade.</p> Signup and view all the answers

    Which of the following is NOT an advantage of dynamic page generation?

    <p>Client-side execution of programming</p> Signup and view all the answers

    What are essential management challenges in successfully establishing an e-commerce presence?

    <p>Developing business objectives and technology selection</p> Signup and view all the answers

    Pharming is best described as which of the following actions?

    <p>Automatically redirecting a web link to a different address</p> Signup and view all the answers

    Which of the following is NOT a method for securing communication channels?

    <p>FTP</p> Signup and view all the answers

    An example of an integrity violation in e-commerce security is:

    <p>Alteration of online communication contents</p> Signup and view all the answers

    Which dimension of e-commerce security is least supported by encryption?

    <p>Availability</p> Signup and view all the answers

    Organizations that provide various services and funding to startups are called:

    <p>Incubators</p> Signup and view all the answers

    The term used interchangeably with 'revenue model' is:

    <p>Financial model</p> Signup and view all the answers

    Which phase of an e-commerce site typically incorporates a data flow diagram?

    <p>Logical design</p> Signup and view all the answers

    Which of the following is not a step in building an e-commerce presence?

    <p>Segmenting computer servers</p> Signup and view all the answers

    What does the conversion rate measure in the context of e-commerce?

    <p>The percentage of visitors who become customers</p> Signup and view all the answers

    View-through rate is associated with which time frame?

    <p>30-day</p> Signup and view all the answers

    What form of online advertising is projected to see the highest growth from 2020 to 2024?

    <p>Video ads</p> Signup and view all the answers

    Which of the following characteristics of e-commerce technology has minimized the expenses related to marketing communication?

    <p>Universal standards</p> Signup and view all the answers

    What does recency specifically refer to in customer behavior analysis?

    <p>Time since the last visit made by a customer</p> Signup and view all the answers

    Which search algorithm change was introduced by Google to exclude low-quality sites from its results?

    <p>Panda</p> Signup and view all the answers

    Study Notes

    E-commerce Overview

    • E-commerce is synonymous with digital commerce, involving using internet technology for business activities.
    • E-commerce focuses on buying and selling information, products, and services via computer networks.
    • E-commerce has a narrower scope compared to e-business or digital business, which encompasses broader business operations.

    E-commerce Technology Features

    • E-commerce technology enables businesses to market and sell complex goods and services through interactive, rich marketing messages that integrate video, audio, and text.
    • Social technology allows users to participate in creating online content, fostering user-generated content and community building.
    • Universality of standards like HTML and TCP/IP promote interoperability and reduce the cost of delivering marketing messages.

    E-commerce Revenue Models

    • Subscription Model: Users pay a recurring fee for access to products or services (e.g., Netflix, Spotify).
    • Transaction Fee Model: Companies earn a commission or fee for facilitating transactions between buyers and sellers (e.g., eBay, PayPal).
    • Affiliate Model: Companies earn commissions for referring customers to other websites (e.g., Amazon Associates).
    • Advertising Model: Websites generate revenue by displaying ads to users (e.g., Google, Facebook).

    E-commerce Business Models

    • Bricks-and-Clicks: Companies that operate both physical and online stores (e.g., Walmart, Target).
    • On-demand Service Model: Companies provide services on demand, often facilitated through mobile apps (e.g., Uber, Lyft).

    E-commerce History

    • The Commercialization phase of Internet development involved private companies taking over the Internet backbone and made it accessible to the public.
    • TCP/IP is the core protocol for internet communications.
    • Packet switching enables breaking down digital messages into packets, sending them through different paths, and reassembling them at the destination.

    E-commerce Security

    • Integrity Violation: Unauthorized individuals altering online communications.
    • Encryption: Protecting confidentiality and authentication by converting data into an unreadable format.
    • Next-Generation Firewalls: Enhance security by analyzing traffic patterns and behaviors, offering more comprehensive protection.

    E-commerce Marketing

    • Conversion Rate: The percentage of website visitors who make a purchase.
    • View-Through Rate: The 30-day response rate to an ad view.
    • Recency: The time elapsed since a customer's last visit.
    • Google Panda: An algorithm update designed to prioritize high-quality content and penalize low-quality sites.
    • Visual Search (e.g., Pinterest Lens): Uses image recognition to find similar products or information.
    • Stickiness: Measures the average length of time users spend on a website.

    E-commerce Strategies

    • Free Pricing Strategy: Offering basic services or products for free and charging for premium features or additional services.
    • SWOT Analysis: A framework to analyze a company's strengths, weaknesses, opportunities, and threats, identifying areas for strategic improvement.

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    Related Documents

    E-commerce Quiz PDF

    Description

    Explore the essentials of e-commerce including its definition, technological features, and various revenue models such as subscription and transaction types. This quiz provides insights into how digital commerce operates and the technology that drives it.

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