Podcast
Questions and Answers
Which term is synonymous with e-commerce?
Which term is synonymous with e-commerce?
- Digital Commerce (correct)
- Internet Marketing
- Online Retail
- Electronic Trading
Which feature of e-commerce technology characterizes the ability to sell complex goods using different media?
Which feature of e-commerce technology characterizes the ability to sell complex goods using different media?
- Richness (correct)
- Convenience
- Customization
- Interactivity
What does e-commerce primarily involve?
What does e-commerce primarily involve?
- Traditional mail ordering
- Selling goods directly in stores
- Buying and selling over computer networks (correct)
- Exchange of information over the phone
Which of the following products is most suitable for e-commerce?
Which of the following products is most suitable for e-commerce?
Which of the following is not typically considered a part of the E-Commerce Supply Chain?
Which of the following is not typically considered a part of the E-Commerce Supply Chain?
Which phase of Internet development occurred between 1975 and 1995?
Which phase of Internet development occurred between 1975 and 1995?
What is the core communication protocol used for the Internet?
What is the core communication protocol used for the Internet?
What term describes the process of sending digital messages in packets and reassembling them at the destination?
What term describes the process of sending digital messages in packets and reassembling them at the destination?
Which company does NOT use a subscription revenue model for music?
Which company does NOT use a subscription revenue model for music?
What are Amazon's primary value propositions?
What are Amazon's primary value propositions?
Which company is an example of a transaction fee revenue model?
Which company is an example of a transaction fee revenue model?
What is NOT an example of a bricks-and-clicks e-tailer business model?
What is NOT an example of a bricks-and-clicks e-tailer business model?
In the context of business models, what does the value proposition address?
In the context of business models, what does the value proposition address?
Which of the following systems must a website have to personalize or customize a product for a client?
Which of the following systems must a website have to personalize or customize a product for a client?
Which of these strategies helps engage customers in conversation?
Which of these strategies helps engage customers in conversation?
Which statement regarding the subscription revenue model is FALSE?
Which statement regarding the subscription revenue model is FALSE?
What does 'recency' refer to in the context of customer visits?
What does 'recency' refer to in the context of customer visits?
Which Google algorithm update is specifically aimed at improving local search results?
Which Google algorithm update is specifically aimed at improving local search results?
Which of the following phrases best explains 'information asymmetry'?
Which of the following phrases best explains 'information asymmetry'?
What distinguishes Pinterest's Lens as a technological tool?
What distinguishes Pinterest's Lens as a technological tool?
Which statement about a free pricing strategy is accurate?
Which statement about a free pricing strategy is accurate?
What does 'stickiness' measure in terms of web traffic?
What does 'stickiness' measure in terms of web traffic?
Which of the following technologies allows users to communicate, albeit not in real-time?
Which of the following technologies allows users to communicate, albeit not in real-time?
What significant trend has been noted regarding the cost of technology for website development?
What significant trend has been noted regarding the cost of technology for website development?
Which of the following is NOT an advantage of dynamic page generation?
Which of the following is NOT an advantage of dynamic page generation?
What are essential management challenges in successfully establishing an e-commerce presence?
What are essential management challenges in successfully establishing an e-commerce presence?
Pharming is best described as which of the following actions?
Pharming is best described as which of the following actions?
Which of the following is NOT a method for securing communication channels?
Which of the following is NOT a method for securing communication channels?
An example of an integrity violation in e-commerce security is:
An example of an integrity violation in e-commerce security is:
Which dimension of e-commerce security is least supported by encryption?
Which dimension of e-commerce security is least supported by encryption?
Organizations that provide various services and funding to startups are called:
Organizations that provide various services and funding to startups are called:
The term used interchangeably with 'revenue model' is:
The term used interchangeably with 'revenue model' is:
Which phase of an e-commerce site typically incorporates a data flow diagram?
Which phase of an e-commerce site typically incorporates a data flow diagram?
Which of the following is not a step in building an e-commerce presence?
Which of the following is not a step in building an e-commerce presence?
What does the conversion rate measure in the context of e-commerce?
What does the conversion rate measure in the context of e-commerce?
View-through rate is associated with which time frame?
View-through rate is associated with which time frame?
What form of online advertising is projected to see the highest growth from 2020 to 2024?
What form of online advertising is projected to see the highest growth from 2020 to 2024?
Which of the following characteristics of e-commerce technology has minimized the expenses related to marketing communication?
Which of the following characteristics of e-commerce technology has minimized the expenses related to marketing communication?
What does recency specifically refer to in customer behavior analysis?
What does recency specifically refer to in customer behavior analysis?
Which search algorithm change was introduced by Google to exclude low-quality sites from its results?
Which search algorithm change was introduced by Google to exclude low-quality sites from its results?
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Study Notes
E-commerce Overview
- E-commerce is synonymous with digital commerce, involving using internet technology for business activities.
- E-commerce focuses on buying and selling information, products, and services via computer networks.
- E-commerce has a narrower scope compared to e-business or digital business, which encompasses broader business operations.
E-commerce Technology Features
- E-commerce technology enables businesses to market and sell complex goods and services through interactive, rich marketing messages that integrate video, audio, and text.
- Social technology allows users to participate in creating online content, fostering user-generated content and community building.
- Universality of standards like HTML and TCP/IP promote interoperability and reduce the cost of delivering marketing messages.
E-commerce Revenue Models
- Subscription Model: Users pay a recurring fee for access to products or services (e.g., Netflix, Spotify).
- Transaction Fee Model: Companies earn a commission or fee for facilitating transactions between buyers and sellers (e.g., eBay, PayPal).
- Affiliate Model: Companies earn commissions for referring customers to other websites (e.g., Amazon Associates).
- Advertising Model: Websites generate revenue by displaying ads to users (e.g., Google, Facebook).
E-commerce Business Models
- Bricks-and-Clicks: Companies that operate both physical and online stores (e.g., Walmart, Target).
- On-demand Service Model: Companies provide services on demand, often facilitated through mobile apps (e.g., Uber, Lyft).
E-commerce History
- The Commercialization phase of Internet development involved private companies taking over the Internet backbone and made it accessible to the public.
- TCP/IP is the core protocol for internet communications.
- Packet switching enables breaking down digital messages into packets, sending them through different paths, and reassembling them at the destination.
E-commerce Security
- Integrity Violation: Unauthorized individuals altering online communications.
- Encryption: Protecting confidentiality and authentication by converting data into an unreadable format.
- Next-Generation Firewalls: Enhance security by analyzing traffic patterns and behaviors, offering more comprehensive protection.
E-commerce Marketing
- Conversion Rate: The percentage of website visitors who make a purchase.
- View-Through Rate: The 30-day response rate to an ad view.
- Recency: The time elapsed since a customer's last visit.
E-commerce Search
- Google Panda: An algorithm update designed to prioritize high-quality content and penalize low-quality sites.
- Visual Search (e.g., Pinterest Lens): Uses image recognition to find similar products or information.
- Stickiness: Measures the average length of time users spend on a website.
E-commerce Strategies
- Free Pricing Strategy: Offering basic services or products for free and charging for premium features or additional services.
- SWOT Analysis: A framework to analyze a company's strengths, weaknesses, opportunities, and threats, identifying areas for strategic improvement.
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