E-commerce 2023-2024: Business and Technology Trends
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Questions and Answers

What is the primary trend in the revenue model for digital content delivery?

  • Increase in one-time purchase options
  • Growth of advertising-supported models (correct)
  • Decline of digital music sales
  • Shift to subscription-only models

How much time does an average adult spend consuming media per year?

  • Around 6,000 hours
  • Over 3,500 hours
  • More than 5,000 hours
  • Approximately 4,800 hours (correct)

Which statement best describes the trend in e-book sales?

  • E-book sales growth has stabilized. (correct)
  • E-book sales are declining significantly.
  • E-book sales are rapidly increasing.
  • E-book sales are expected to dominate traditional publishing.

What factor contributes to time spent on digital media exceeding that spent on TV?

<p>Increasing diversification of media platforms (B)</p> Signup and view all the answers

What is a key trend regarding mobile platforms in content distribution?

<p>Mobile platforms are becoming content distribution platforms. (D)</p> Signup and view all the answers

What is a significant factor affecting the online entertainment industry?

<p>Rise of technology companies in content production (B)</p> Signup and view all the answers

What does the audience consumption of digital media account for?

<p>Over 60% of total media time (D)</p> Signup and view all the answers

What phenomenon is described as 'cannibalization versus complementary' in the context of media consumption?

<p>The effect of internet usage on other media time (B)</p> Signup and view all the answers

What percentage of total entertainment and media industry revenues does the entertainment industry comprise?

<p>80% (B)</p> Signup and view all the answers

Which segment of the media industry has the highest revenue contribution?

<p>Movies (B)</p> Signup and view all the answers

Which online content delivery revenue model is not mentioned as a strategy?

<p>Pay-per-view (C)</p> Signup and view all the answers

What aspect does not contribute to media convergence?

<p>Geographical convergence (A)</p> Signup and view all the answers

How does free content impact users' behavior towards paid content?

<p>It drives users to seek paid content. (C)</p> Signup and view all the answers

Which of these industries is not mentioned as having little crossover between key players?

<p>Television (A)</p> Signup and view all the answers

Which factor is identified as a driver of growth in the podcasting sector?

<p>Content quality enhancement (D)</p> Signup and view all the answers

What is a characteristic of the video game industry as it relates to overall entertainment revenue?

<p>It is increasingly rising in importance. (D)</p> Signup and view all the answers

What has happened to e-book sales in recent years?

<p>They have flattened (D)</p> Signup and view all the answers

Which business model involves retailers paying a wholesale price and setting their own retail prices?

<p>Wholesale model (C)</p> Signup and view all the answers

Which of the following is a significant impact of the internet on the entertainment industry?

<p>Growth in broadband access and streaming options (D)</p> Signup and view all the answers

What has been the trend among small independent bookstores in relation to major bookstore chains?

<p>They have been thriving (D)</p> Signup and view all the answers

What are some of the major players in the online entertainment industry?

<p>Television, music, and gaming companies (C)</p> Signup and view all the answers

How has binge-watching affected traditional television viewing?

<p>It has shifted preferences away from linear TV (B)</p> Signup and view all the answers

What challenge does the rise of closed streaming platforms pose?

<p>Reduced need for Digital Rights Management (C)</p> Signup and view all the answers

Which of the following is true about the large-scale integrated technology media companies?

<p>They include companies like Amazon, Google, and Netflix (D)</p> Signup and view all the answers

What is a major challenge faced by the home entertainment industry?

<p>Pressure to change release windows (D)</p> Signup and view all the answers

What percentage of digital revenues in the music industry was accounted for by digital sales in 2021?

<p>87% (D)</p> Signup and view all the answers

Which of the following best describes podcasts?

<p>Digital audio presentations available for download (C)</p> Signup and view all the answers

Which type of digital gamer is considered the fastest growing market?

<p>Mobile gamers (D)</p> Signup and view all the answers

What are the two primary types of digital music services?

<p>Streaming services and digital downloads (B)</p> Signup and view all the answers

How long did it take for the music industry revenues to surpass the previous high set in 1999?

<p>20 years (C)</p> Signup and view all the answers

Which type of content is NOT considered user-generated?

<p>Professional documentaries (C)</p> Signup and view all the answers

Which of the following is NOT a revenue model for creators?

<p>Commission from third-party sales (B)</p> Signup and view all the answers

What factor has significantly impacted the traditional music industry?

<p>The transition to digital formats (C)</p> Signup and view all the answers

What is a characteristic of e-sports?

<p>Online competitive gaming events (B)</p> Signup and view all the answers

What is one of the key platforms known for user-generated content?

<p>YouTube (B)</p> Signup and view all the answers

Which of these factors drives demand for health-oriented products among Gen Z consumers?

<p>Emphasis on health and sustainability (A)</p> Signup and view all the answers

What is a common feature that appeals to Gen Z customers when using e-commerce technologies?

<p>AI-driven personalization (A)</p> Signup and view all the answers

Which aspect of fashion is important to Gen Z consumers?

<p>Sustainability and individuality (D)</p> Signup and view all the answers

What type of financial solutions is important for young consumers?

<p>User-friendly digital banking solutions (A)</p> Signup and view all the answers

Which of the following statements about creator funds is TRUE?

<p>Less than 5% of creators earn significant amounts. (B)</p> Signup and view all the answers

What is one key aspect Gen Z looks for in product development?

<p>Health benefits and sustainability (B)</p> Signup and view all the answers

Which type of products is in high demand among Gen Z?

<p>Tech-enhanced products (A)</p> Signup and view all the answers

What is crucial for businesses to provide a seamless shopping experience for Gen Z?

<p>Integration of online and offline channels (C)</p> Signup and view all the answers

How can businesses enhance customer trust and engagement?

<p>Encouraging reviews and feedback on digital platforms (B)</p> Signup and view all the answers

What role do social media interactions play in engaging Gen Z customers?

<p>They amplify positive experiences and build brand loyalty. (B)</p> Signup and view all the answers

Which innovative approach can businesses take to attract Gen Z?

<p>Incorporating eco-friendly materials (B)</p> Signup and view all the answers

What is a component of the omnichannel presence that businesses should focus on?

<p>Seamless integration of various shopping channels (A)</p> Signup and view all the answers

Why is transparency in sourcing practices becoming important for businesses?

<p>It appeals to Gen Z's demand for sustainability. (D)</p> Signup and view all the answers

Flashcards

Streaming wars

Refers to the trend where companies like Netflix, Disney+, Hulu, and Amazon Prime compete to offer streaming services.

Shift to advertising-supported model

This refers to the transition from subscription-based models (like Netflix) to models where revenue comes mainly from advertising (like YouTube).

Mobile platform acceleration

Mobile devices like smartphones and tablets are now the dominant platform for accessing and consuming digital content.

Tech companies becoming major players in content production

This means tech giants like Google, Facebook, and Apple are actively producing their own content, not just providing platforms for others.

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Book publishing stability

This indicates that book sales are relatively stable, even though the growth of e-book sales has slowed down.

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Podcasting popularity

This means that podcasts are becoming increasingly popular, attracting a larger audience.

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Mobile apps as content distribution platforms

Mobile apps and phones are evolving to become the main way we access and consume various types of content.

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Digital media surpasses TV time

People spend significantly more time interacting with digital media like websites, apps, and social media, compared to traditional media like TV.

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Health and Sustainability Products

Products designed to promote wellness and reduce environmental impact, gaining popularity among Gen Z consumers.

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Tech-Savvy Products

Products incorporating advanced technology features, like smart home devices and wearable tech, appealing to Gen Z's tech-savvy nature.

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Seamless Shopping Experience

A seamless shopping experience blending online and offline channels, allowing customers to browse online and buy in-store with ease.

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Customer Feedback and Interaction

Building trust and engagement by actively seeking and responding to customer feedback on digital platforms.

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Social Media and Influencer Partnerships

Leveraging social media and influencer partnerships to amplify positive customer experiences and build brand loyalty.

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Omnichannel Presence

The ability for brands to connect with their target audience seamlessly across multiple platforms and touchpoints.

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Omnichannel Presence for Gen Z

A strong online and offline presence tailored to Gen Z's seamless shopping experience.

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Omnichannel Integration

The integration of online and offline channels, enhancing the shopping experience.

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Advertising-supported model

The transition from subscription-based online entertainment services to models that rely on advertising for revenue.

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Tech companies as content producers

Tech giants like Google, Facebook, and Apple are actively producing their own content, not just providing platforms for others.

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Binge watching vs Linear TV

The number of people watching content streamed on the internet is significantly higher than those watching linear TV.

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Wholesale model for e-books

The way e-book retailers buy books from publishers at a discounted price and set their own retail price.

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Agency model for e-books

The distribution platform acts as an agent and charges the publisher's set retail price for each sold e-book.

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Integrated technology media companies

Companies like Amazon, Google, Apple, and Netflix are combining entertainment platforms with technology expertise.

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Entertainment and Media Industry Revenue

The total value of all revenue generated by the entertainment and media industry, encompassing sectors like television, movies, music, video games, and print media.

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Subscription Revenue Model

A business model where users pay a recurring fee to access a range of content, such as music streaming services or online movie platforms.

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A la Carte Revenue Model

A business model where users pay for specific individual items of content, such as purchasing a song on iTunes or renting a movie online.

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Advertising Supported Revenue Model

A revenue model where content is provided free of charge, but revenue is generated through advertising displayed within or alongside the content.

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Technological Convergence

The merging of different technologies, particularly in media, such as using a smartphone for watching movies, listening to music, and reading books.

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Content Convergence

The combining of different types of media content, such as integrating video clips into online articles or creating interactive eBooks.

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Industry Convergence

The trend of media companies merging and expanding their operations across various platforms, leading to the creation of large, diversified media conglomerates.

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Transformation of Content

The process of transforming traditional content formats, like printed books, into digital formats, such as eBooks, accessible through various devices.

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Digital Shift in Entertainment

The shift from physical media like DVDs and CDs to digital formats like streaming and downloads.

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What is a Podcast?

A form of digital audio that can be downloaded and listened to at the listener's convenience.

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Revenue Challenges in Digital Entertainment

The revenue generated from digital formats is often less than what was earned from physical products like DVDs and CDs.

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Mobile Gaming's Growth

Online game platforms like Pokémon Go show how mobile gaming is growing rapidly.

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Changing Release Window

Companies like Netflix are changing how quickly movies are released to different platforms (theater, streaming, etc.).

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Strength of Online Distributors

A major challenge for traditional entertainment industries is the increased popularity of online movie distributors like Netflix.

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What is Piracy?

It's a serious problem for entertainment industries because it allows people to access content without paying for it.

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Disruption in the Music Industry

The transition from physical CDs and tapes to streamed music, representing a major disruption for the music industry.

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Types of user-generated content

Printed, video, digital sounds, games, artwork, and photos made by users

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User-generated content revenue models

Ways platforms earn money from user-made content

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Most popular user-generated content platform

The site most known for hosting user-generated video content

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Social network creator funds

Social networks offer money to support creators, but most creators barely earn more than $5000

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Businesses should emphasize innovation to appeal to Gen Z

Focus on being innovative with technologies like artificial intelligence and the Internet of Things to attract tech-savvy Gen Z

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Businesses should focus on health and sustainability to appeal to Gen Z

Focus on health and sustainability to satisfy Gen Z's preferences for natural products and eco-friendly practices

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Businesses should improve e-commerce to appeal to Gen Z

Invest in advanced digital buying systems, including AI-powered personalization and smooth mobile experiences to appeal to Gen Z

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Financial institutions should focus on digital solutions for Gen Z

Create user-friendly banking apps and teach younger consumers about finances

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Study Notes

E-commerce 2023-2024: Business, Technology, Society

  • E-commerce is a significant field encompassing business, technology, and societal trends.
  • Online media consumption, revenue models, and convergence are key topics.
  • Major trends in online content include streaming wars, shifting models toward advertising, mobile acceleration of digital content, and significant tech player involvement in content.
  • The online publishing industry faces factors like the growth of web and mobile devices, alternative digital news sources, and evolving business models.
  • The online entertainment industry, including TV and movies, music, and games, has seen transformation, with increased streaming and downloading.
  • User-generated content has varied revenue models, including advertising and subscription-based services.

Learning Objectives

  • Understanding major trends in online content consumption, revenue models, and media convergence are crucial learning objectives.
  • Online publishing, entertainment, and user-generated content factors are key topics requiring understanding.
  • Knowing how creators monetize user-generated content is important.
  • Streaming wars are slowing growth and shifting to advertising-supported models.
  • Mobile technology accelerates digital content trends.
  • Tech companies play a larger role in content production.
  • Book publishing is stable, with slowing ebook growth.
  • Podcasting is becoming a popular form of content consumption.
  • Digital media usage surpasses TV viewing.

Content Audience

  • Average adults spend over 4800 hours annually on media.
  • Digital media accounts for over 60% of total media time.
  • Desktop and mobile use averages around 8–9 hours daily.
  • Cannibalization vs. complementary media consumption is relevant.
  • Overall media consumption remains high across various formats, with a notable shift to online platforms.

Insight on Society: Gen Z

  • Discussion topics include Gen Z's defining socioeconomic and behavioral patterns, contradictions with stereotypes, and self-identification as a member of Gen Z.
  • Gen Z has unique behavioral and consumption patterns which are influenced by digital technology.
  • Video is among Gen Z's top influencers for brand and product selection.
  • Malaysian Gen Z exhibits unique cultural influences.

Online Publishing Industry

  • Online publishing comprises three segments: online newspapers, e-books, and online magazines.
  • Online newspapers face significant challenges, including the decline in revenue, challenges in digital revenue models, and the rise of digital-only competitors in online content.

Online Entertainment Industry

  • Major players in online entertainment include TV, movies, music, and games.
  • Internet innovations have transformed this industry, including mobile access, social networking, and growth in downloading/streaming services.

Audio Entertainment: Music and Podcasts

  • The music industry has transitioned to digital with online streaming services as major revenue generators.
  • Podcasts are a significant emerging audio content format.

Games

  • Online gaming has notable growth as a segment of online entertainment.
  • Different types of gaming, such as casual, social, and massively multiplayer online (MMO), and console gaming are present.

Creators and User-Generated Content

  • User-generated content includes many forms, including video, digital audio, print and others.
  • Various revenue models exist in the creator economy, especially streaming platforms.

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E-commerce Lecture 5 PDF

Description

Explore the evolving landscape of e-commerce in 2023-2024, focusing on the intersection of business, technology, and societal impacts. This quiz covers trends in online media consumption, revenue models, and the rise of user-generated content, highlighting key changes in the publishing and entertainment industries.

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