The Evolution of E-commerce and Digital Marketing

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Questions and Answers

Which process brings attention to your brand?

  • E-commerce
  • Electronic Funds Transfer
  • Electronic Data Interchange
  • Digital marketing (correct)

Which technology provides easy-to-use technology for information publishing?

  • Web browser
  • Electronic Data Interchange
  • Electronic Funds Transfer
  • World Wide Web (correct)

Which technology is used by businesses to transmit data from one business to another?

  • Electronic Funds Transfer
  • Electronic Data Interchange (correct)
  • World Wide Web
  • Web browser

What does e-commerce allow you to do?

<p>Actually sell products (A)</p> Signup and view all the answers

What does a consumer use to connect to the home page of a merchant's website?

<p>Web browser (A)</p> Signup and view all the answers

Which two processes work together to breathe life into your business?

<p>E-commerce and digital marketing (B)</p> Signup and view all the answers

When was Electronic Data Interchange (EDI) introduced for e-commerce within companies?

<p>1980s (A)</p> Signup and view all the answers

What technology was used by the banking industry in the 1970s to exchange account information over secured networks?

<p>Electronic Funds Transfer (EFT) (B)</p> Signup and view all the answers

What does a consumer use to connect to the home page of a merchant's website?

<p>Web browser (B)</p> Signup and view all the answers

What are the selected items placed in when a consumer is ready to complete the purchase?

<p>Electronic shopping cart (D)</p> Signup and view all the answers

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Study Notes

E-commerce Fundamentals

  • Marketing brings attention to a brand.
  • The World Wide Web provides easy-to-use technology for information publishing.

Business Data Transmission

  • Electronic Data Interchange (EDI) is used by businesses to transmit data from one business to another.
  • EDI was introduced in the 1960s for e-commerce within companies.

E-commerce Basics

  • E-commerce allows consumers to purchase products and services online.
  • A consumer uses a URL or web address to connect to the home page of a merchant's website.
  • A consumer uses a URL or web address to connect to the home page of a merchant's website.

Online Shopping Process

  • Shopping cart software is used to hold selected items until a consumer is ready to complete the purchase.
  • The shopping cart holds the selected items until the consumer is ready to complete the purchase.

Early E-commerce Technology

  • The banking industry used the SWIFT network in the 1970s to exchange account information over secured networks.
  • The SWIFT network was used in the 1970s to exchange account information over secured networks.

Marketing and Sales

  • Branding and marketing work together to breathe life into a business.

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