The Evolution of E-commerce and Digital Marketing
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Questions and Answers

Which process brings attention to your brand?

  • E-commerce
  • Electronic Funds Transfer
  • Electronic Data Interchange
  • Digital marketing (correct)
  • Which technology provides easy-to-use technology for information publishing?

  • Web browser
  • Electronic Data Interchange
  • Electronic Funds Transfer
  • World Wide Web (correct)
  • Which technology is used by businesses to transmit data from one business to another?

  • Electronic Funds Transfer
  • Electronic Data Interchange (correct)
  • World Wide Web
  • Web browser
  • What does e-commerce allow you to do?

    <p>Actually sell products</p> Signup and view all the answers

    What does a consumer use to connect to the home page of a merchant's website?

    <p>Web browser</p> Signup and view all the answers

    Which two processes work together to breathe life into your business?

    <p>E-commerce and digital marketing</p> Signup and view all the answers

    When was Electronic Data Interchange (EDI) introduced for e-commerce within companies?

    <p>1980s</p> Signup and view all the answers

    What technology was used by the banking industry in the 1970s to exchange account information over secured networks?

    <p>Electronic Funds Transfer (EFT)</p> Signup and view all the answers

    What does a consumer use to connect to the home page of a merchant's website?

    <p>Web browser</p> Signup and view all the answers

    What are the selected items placed in when a consumer is ready to complete the purchase?

    <p>Electronic shopping cart</p> Signup and view all the answers

    Study Notes

    E-commerce Fundamentals

    • Marketing brings attention to a brand.
    • The World Wide Web provides easy-to-use technology for information publishing.

    Business Data Transmission

    • Electronic Data Interchange (EDI) is used by businesses to transmit data from one business to another.
    • EDI was introduced in the 1960s for e-commerce within companies.

    E-commerce Basics

    • E-commerce allows consumers to purchase products and services online.
    • A consumer uses a URL or web address to connect to the home page of a merchant's website.
    • A consumer uses a URL or web address to connect to the home page of a merchant's website.

    Online Shopping Process

    • Shopping cart software is used to hold selected items until a consumer is ready to complete the purchase.
    • The shopping cart holds the selected items until the consumer is ready to complete the purchase.

    Early E-commerce Technology

    • The banking industry used the SWIFT network in the 1970s to exchange account information over secured networks.
    • The SWIFT network was used in the 1970s to exchange account information over secured networks.

    Marketing and Sales

    • Branding and marketing work together to breathe life into a business.

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    Description

    Test your knowledge on the history of E-commerce and digital marketing with this quiz! From the origins of Electronic Funds Transfer to the evolution of online shopping, see how well you understand the development of these integral processes in the business world.

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