E-commerce Quiz PDF

CHAPTER 1: INTRODUCTION TO E-COMMERCE 1. Which of the following can be considered synonymous with the term e-commerce? - ĐÁP ÁN : Digital Commerce 2. E-commerce can be defined as: - ĐÁP ÁN : the use of any Internet technologies in a firm\'s daily activities. 3. Which...

CHAPTER 1: INTRODUCTION TO E-COMMERCE 1. Which of the following can be considered synonymous with the term e-commerce? - ĐÁP ÁN : Digital Commerce 2. E-commerce can be defined as: - ĐÁP ÁN : the use of any Internet technologies in a firm\'s daily activities. 3. Which of the following features of e-commerce technology enables merchants to market and sell \"complex\" goods and services to consumers via marketing messages that can integrate video, audio, and text? - ĐÁP ÁN : richness 4. Which of the following features of e-commerce technology allows users to participate in the creation of online content? - ĐÁP ÁN : social technology 5. Which of the following is an example of e-business? - ĐÁP ÁN : Amazon\'s inventory control system 6. \_\_\_\_\_\_\_\_\_\_ is an early form of E-commerce - ĐÁP ÁN : EDI 7. \_\_\_\_\_\_\_\_\_\_ is concerned with the buying and selling information, products and services over computer communication networks - ĐÁP ÁN : E-Commerce 8. Which among the following products is suitable for E-Commerce? - ĐÁP ÁN : Books 9. Which of the following is not a party of E-Commerce Supply Chain? - ĐÁP ÁN : Distributors 10. \_\_\_\_\_\_\_ is a function of E commerce. - ĐÁP ÁN : All of the above 11. \_\_\_\_\_\_\_ mainly deals with buying and selling, especially on a large scale. - ĐÁP ÁN : Commerce 12. E‑commerce has \_\_\_\_\_ scope than E-Business or Digital Business. - ĐÁP ÁN : Narrower 13. Which of the following features of e-commerce technology is related to the concept of network externalities? - ĐÁP ÁN : interactivity CHAPTER 2: BUILDING AN E-COMMERCE PRESENCE 14. During which period of time did the Institutionalization phase of Internet development take place? - ĐÁP ÁN : 1975-1995 15. Which of the following occurred during the Commercialization phase of Internet development? - ĐÁP ÁN : privatized the operation of the Internet\'s backbone. 16. Which of the following is NOT one of the basic technological foundations of the Internet? - ĐÁP ÁN : FTP 17. Which of the following is the core communications protocol for the Internet? - ĐÁP ÁN : TCP/IP 18. The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called: - ĐÁP ÁN : packet switching 19. Which of the following is NOT a basic type of cloud computing service? - ĐÁP ÁN : FIOS CHAPTER 3-5 20. All of the following use a subscription revenue model for music EXCEPT: - ĐÁP ÁN : Scribd 21. Which of the following represent Amazon\'s primary value proposition(s)? - ĐÁP ÁN : selection and convenience 22. Which of the following companies use a transaction fee revenue model? - ĐÁP ÁN : E\*Trade 23. Which of the following is an example of the affiliate revenue model? - ĐÁP ÁN : MyPoints 24. A perfect market is one in which - ĐÁP ÁN : there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production. 25. All of the following use a social network marketing strategy EXCEPT: - ĐÁP ÁN : Amazon 26. Which of the following is NOT an example of the bricks-and-clicks e-tailer business model - ĐÁP ÁN : Shopee 27. In the address [[http://www.company.com/clients.html]](http://www.company.com/clients.html), which of the following is the top-level domain? - ĐÁP ÁN :.com 28. Which of the following is an example of an on-demand service company? - ĐÁP ÁN : Airbnb 29. Which element of the business model addresses what a firm provides that other firms do not and cannot? - ĐÁP ÁN : value proposition 30. In the subscription revenue model, a company primarily generates income from the display of ads. - ĐÁP ÁN : False 31. Which of the following is an example of a company using the content provider model? - ĐÁP ÁN : Netflix CHAPTER 4: E-COMMERCE SECURITY AND PAYMENT SYSTEMS 32. Which of the following helps you engage your customers in a conversation? - ĐÁP ÁN : on-site blog 33. Which of the following is a simple but powerful method for describing a firm\'s strengths and weaknesses? - ĐÁP ÁN : SWOT analysis 34. \_\_\_\_\_\_\_\_\_\_ are the types of information systems capabilities needed to meet business objectives. - ĐÁP ÁN : System functionalities 35. The following are basic functionality provided by e-commerce merchant server software except: - ĐÁP ÁN : dynamic pricing 36. All of the following are simple steps for optimizing Web page content that can reduce response times except: - ĐÁP ÁN : segmenting computer servers to perform dedicated functions 37. Which system functionality must your Web site have in order to be able to personalize or customize a product for a client? - ĐÁP ÁN : customer on-site tracking 38. Advantages of dynamic page generation include all of the following except: - ĐÁP ÁN : client-side execution of programming 39. What are the two most important management challenges in building a successful e-commerce presence? - ĐÁP ÁN : developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives. 40. Automatically redirecting a Web link to a different address is an example of which of the following? - ĐÁP ÁN : pharming 41. All of the following are methods of securing channels of communication except: - ĐÁP ÁN : FTP 42. Which of the following is an example of an integrity violation of e-commerce security? - ĐÁP ÁN : An unauthorized person intercepts an online communication and changes its contents. 43. Which of the following dimensions of e-commerce security is not provided for by encryption? - ĐÁP ÁN : availability 44. Next generation firewalls provide all of the following except: - ĐÁP ÁN : the ability to automatically update applications with security patches 45. \_\_\_\_\_\_\_\_\_\_ and \_\_\_\_\_\_\_\_\_\_ are typically the most easily identifiable aspects of a company\'s business model. - ĐÁP ÁN : Value proposition; revenue model 46. Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as: - ĐÁP ÁN : incubators 47. Which of the following is an unfair competitive advantage? - ĐÁP ÁN : brand name 48. Which of the following is another name for a revenue model? - ĐÁP ÁN : financial model 49. \_\_\_\_\_\_\_\_\_\_ specifically details how you plan to find customers and to sell your product. - ĐÁP ÁN : market strategy 50. Which type of investor typically becomes interested in a startup company after it has begun generating revenue? - ĐÁP ÁN : venture capital investors Các câu hỏi bổ sung từ đoạn chat 51. Conversion rate is a measure of the: - ĐÁP ÁN : percentage of visitors who become customers 52. View-through rate measures the \_\_\_\_\_\_\_\_ response rate to an ad. - ĐÁP ÁN : 30-day 53. Which of the following forms of online advertising is expected to grow the most between 2020 and 2024? - ĐÁP ÁN : video 54. Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users? - ĐÁP ÁN : universal standards 55. Recency refers to the: - ĐÁP ÁN : time elapsed since the last visit made by a customer 56. Google introduced which of the following changes to its search algorithm to weed out low-quality sites from search results? - ĐÁP ÁN : Panda 57. Pinterest\'s Lens is an example of which of the following? - ĐÁP ÁN : visual search 58. Which of the following measures the average length of stay at a Web site? - ĐÁP ÁN : stickiness 59. Which of the following statements about a free pricing strategy is false? - ĐÁP ÁN : The free pricing strategy was born in the early days of the Web. 60. Which of the following is a Google algorithm update related to local search? - ĐÁP ÁN : Possum 61. The text identifies which of the following years as the year e-commerce began? - ĐÁP ÁN : 1995 62. Which of the following refers to any disparity in relevant market information among parties in a transaction? - ĐÁP ÁN : information asymmetry 63. Which of the following is a leading platform for social e-commerce? - ĐÁP ÁN : Facebook 64. Which of the following are platforms for social e-commerce except: - ĐÁP ÁN : Y Combinator 65. Interactivity in the context of e-commerce provides which of the following functionalities? - ĐÁP ÁN : the enabling of two-way communication between consumer and merchant 66. Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? - ĐÁP ÁN : The larger the audience reached, the less rich the message. 67. All of the following were visions expressed during the early years of e-commerce except: - ĐÁP ÁN : a nearly perfect information marketplace 68. Which of the following enables Internet users to communicate with each other, although not in real time? - ĐÁP ÁN : VoIP 69. Which of the following protocols is used to send mail to a server? - ĐÁP ÁN : SMTP 70. Which of the following is rarely used today, due to security concerns? - ĐÁP ÁN : Telnet 71. Cortana is a type of: - ĐÁP ÁN : intelligent digital assistant 72. Which of the following was the most popular web browser as of August 2018? - ĐÁP ÁN : Chrome 73. The cost of hardware, software, and telecommunications services needed to build a website have \_\_\_\_\_\_\_\_ over the last decade. - ĐÁP ÁN : decreased dramatically 74. Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site? - ĐÁP ÁN : logical design 75. All of the following are steps in building an e-commerce presence except: - ĐÁP ÁN : segmenting computer servers 76. Conversion rate is a measure of the: - ĐÁP ÁN : percentage of visitors who become customers 77. View-through rate measures the \_\_\_\_\_\_\_\_ response rate to an ad. - ĐÁP ÁN : 30-day 78. Which of the following forms of online advertising is expected to grow the most between 2020 and 2024? - ĐÁP ÁN : video 79. Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users? - ĐÁP ÁN : universal standards 80. Recency refers to the: - ĐÁP ÁN : time elapsed since the last visit made by a customer 81. Google introduced which of the following changes to its search algorithm to weed out low-quality sites from search results? - ĐÁP ÁN : Panda 82. Pinterest\'s Lens is an example of which of the following? - ĐÁP ÁN : visual search 83. Which of the following measures the average length of stay at a Web site? - ĐÁP ÁN : stickiness 84. Which of the following statements about a free pricing strategy is false? - ĐÁP ÁN : The free pricing strategy was born in the early days of the Web. 85. The existence of many competitors in any one market segment may indicate: - ĐÁP ÁN : the market is saturated 86. If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would: - ĐÁP ÁN : enable individual customization of the product by consumers 87. A perfect market is one in which: - ĐÁP ÁN : there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production 88. Which of the following helps you engage your customers in a conversation? - ĐÁP ÁN : on-site blog 89. Which of the following is a simple but powerful method for describing a firm\'s strengths and weaknesses? - ĐÁP ÁN : SWOT analysis 90. Which of the following is an early form of e-commerce? - ĐÁP ÁN : EDI