Kapitel 2: E-Commerce Concepts and Definitions

Questions and Answers

What is a major drawback of digitization mentioned in the content?

Limited frequency of sampling intervals (correct)

Enhanced accuracy of analog signals

Improved signal processing capabilities

Increased cost of hardware

Which advantage of digital technology relates to cost?

Low prices for encryption software

Low/declining prices for hardware and software components (correct)

Significant increase in energy consumption

Higher costs for signal processing

What aspect of digital signal processing is highlighted as a benefit?

It is more prone to sampling noise

It is less efficient than analog processing

It requires more complex signal processing techniques

It yields better signal quality (correct)

What does the content indicate about the signal processing effort required for digitization?

It demands significant computing power and time Signup and view all the answers

What does digitization in business administration specifically refer to?

Moving documents and processes online Signup and view all the answers

What is the primary focus of Electronic/ E-Commerce?

Facilitating the purchase and sale of goods or services Signup and view all the answers

Which of the following describes a 'digit(al)ized model'?

Analog goods integrated with data for support Signup and view all the answers

Which statement best distinguishes 'native' digital models from 'digit(al)ized' models?

Digit(al)ized models sell physical objects, while native digital models sell digital content. Signup and view all the answers

What do 'analog' companies primarily lack?

Integration of digital transformation in their processes Signup and view all the answers

How do the concepts of E-Commerce, E-Business, and Digital Business relate to levels of digital maturity?

They cover companies at various levels of digital maturity. Signup and view all the answers

What role does data serve in 'digital companies'?

Data forms the core of value creation. Signup and view all the answers

Which of the following statements about digital transformation is true?

It involves adapting processes to leverage digital technologies. Signup and view all the answers

In which scenario would a company be categorized as 'digit(ali)zed'?

When it begins incorporating digital solutions into analog operations. Signup and view all the answers

What is a primary aim of digital transformation?

To trigger significant changes to an entity's properties Signup and view all the answers

Which technologies are part of the ICCC in digital transformation?

Information, computing, communication, and connectivity Signup and view all the answers

Which of the following best describes 'Digital Business'?

Initiation, processing, and fulfillment of economic activities over electronic networks Signup and view all the answers

What does the term 'E-Business' encompass?

Partial or full support of service exchange processes through information technology Signup and view all the answers

How is digital transformation defined in the working definition provided?

Remodeling an organization for value creation through ICT systems Signup and view all the answers

What aspect of digital transformation is still developing?

A common understanding among stakeholders Signup and view all the answers

What does E-Commerce primarily focus on?

Buy and sell transactions conducted electronically Signup and view all the answers

Which statement is true regarding the relationship between digital business, e-business, and e-commerce?

Digital business includes e-business, which in turn includes e-commerce. Signup and view all the answers

Which framework does Wirtz propose for segmenting digital business models in the B2C space?

4C-Framework Signup and view all the answers

What is the primary focus of Bock and Wiener's taxonomy of digital business models?

Five dimensions Signup and view all the answers

In the context of digital business models, what distinguishes ecosystems from basic/core models?

Ecosystems involve multiple groups of users. Signup and view all the answers

What characterizes the Back-End/Enabling Models in digital business models?

They serve as building blocks for other business models. Signup and view all the answers

What type of business relationships typically define Platform Models?

N-to-N or N-to-M Signup and view all the answers

Which e-commerce model primarily involves retailers that operate exclusively online without any physical outlets?

Digital pure play Signup and view all the answers

Which segment of digital business models is described as representing the oldest and least complex models?

Basic/Core Models Signup and view all the answers

How does segmentation occur in the context of the digital business models presented in this module?

By both complexity and visibility Signup and view all the answers

What distinguishes the 'Bricks-and-clicks' model from the 'Bricks-and-mortar' model?

They combine offline and online sales. Signup and view all the answers

What is the main characteristic of the complexity of Back-End/Enabling Models?

They are less complex than Ecosystems. Signup and view all the answers

Which of the following is an example of an online sales model in the 2.0 category?

Shopping clubs Signup and view all the answers

What is a key characteristic of 'Bricks-and-mortar' retailers?

They operate physical outlets for customer interaction. Signup and view all the answers

In the context of retailing models, what does 'Clicks-and-mortar' indicate?

They utilize both online and physical sales channels. Signup and view all the answers

Which statement is true about 'Digital pure play' retailers?

They primarily focus on online fulfillment. Signup and view all the answers

Which type of online sales model has shown significant growth in complexity and integration with offline models?

Online sales 2.0 Signup and view all the answers

Which e-commerce model describes traditional retailers with physical locations selling exclusively offline?

Bricks-and-mortar Signup and view all the answers

Study Notes

Definitions and Concepts

E-Commerce involves electronic support for buying and selling products or services via electronic networks.
E-Business includes a broader range of activities related to electronic transactions and service exchanges.
Digital Business encompasses E-Business and focuses on economic activities utilizing data and digital goods.

Companies and Digital Maturity Levels

Analog Companies: Operate without digital transformation.
Digit(ali)zed Companies: Utilize data to assist in value creation.
Digital Companies: Rely entirely on data for value generation.

Digital Business Models

Digit(al)ized Models: Provide analog goods or services in the physical world.
Native Digital Models: Focus on digital goods, reflecting advanced digital transformation.

Digital Transformation (DT)

DT aims to significantly enhance an entity's properties through combinations of information, computing, communication, and connectivity (ICCC) technologies.
Understanding of DT is evolving, with various definitions proposed.

Digital Technology Advantages and Drawbacks

Drawbacks:
- Loss of information during analog signal digitization.
- Increased effort required for signal processing.
- Strict operational limits of digital processes.
Advantages:
- Error correction allows recovery of signals without quality loss.
- Easier and cheaper processing with advancements in technology.

Digital Business Ecosystems

Segmentation can be consumer-oriented or business-oriented.
Back-End/Enabling Models include cloud computing and services that support other models.

Frameworks for Digital Business Model (DBM) Segmentation

Wirtz’s Framework: Learns from B2C and B2B segments.
Bock and Wiener’s Taxonomy: Structures DBMs along five dimensions, uses a morphological box for organization.
DBM segmentation focuses on complexity and visibility.

Evolution of Electronic Commerce Models

Online Sales 1.0: Includes e-tailing and basic booking sites.
Online Sales 2.0: Features shopping clubs, subscription models, and curated shopping experiences.
Online Sales 3.0: Introduces omnichannel management, integrating online and offline strategies.

Retailing Models in E-Commerce

Bricks-and-Mortar: Traditional physical retailers operating offline.
Bricks-and-Clicks (or Clicks-and-Mortar): Combine offline presence with online sales.
Digital Pure Play: Operate exclusively online, without physical retail space.

Industry Trends

Increasing movements towards the integration of digital and physical retail models.
Ongoing adaptation of consumer behaviors and expectations as digital commerce evolves.

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Description

Explore the essential concepts and definitions surrounding E-Commerce and E-Business. This quiz will help you understand the differences and scopes of these terms. Test your understanding of how electronic networks facilitate the buying and selling of products and services.