Digital Marketing Fundamentals Quiz
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Questions and Answers

What is the primary medium used in digital marketing?

  • Print mediums
  • Traditional mediums
  • Audio mediums
  • Online mediums (correct)

What is the opposite of digital marketing?

  • Social media marketing
  • Online marketing
  • Ecommerce marketing
  • Traditional marketing (correct)

What does digital marketing involve?

  • Marketing through both online and offline mediums
  • Only selling products online
  • Marketing through online mediums (correct)
  • Marketing through offline mediums

What is the main reason why digital marketing is important to learn?

<p>It is a growing marketing trend (D)</p> Signup and view all the answers

What is digital marketing?

<p>Marketing your product through online mediums (B)</p> Signup and view all the answers

What are the modern marketing techniques known as?

<p>Digital marketing techniques (C)</p> Signup and view all the answers

What is the primary purpose of Google Shopping ads?

<p>To showcase products directly to customers (A)</p> Signup and view all the answers

What is the main difference between video campaign ads and Display Network ads?

<p>Video campaign ads are specifically designed for video content (A)</p> Signup and view all the answers

What type of ads are used for targeted campaigns, and do not require designing each individual ad?

<p>App campaign ads (D)</p> Signup and view all the answers

How do businesses set their ad budget for Facebook ads?

<p>By bidding for each click or thousand impressions (C)</p> Signup and view all the answers

What determines which asset combination is used more often in App campaign ads?

<p>The algorithm's testing of different asset combinations (A)</p> Signup and view all the answers

What type of ads appear as images on the search results page?

<p>Google Shopping ads (C)</p> Signup and view all the answers

What is the primary limitation of image ads?

<p>They only allow for a single image to get the message across (D)</p> Signup and view all the answers

What is a recommended duration for video ads on Facebook?

<p>Under 15 seconds (D)</p> Signup and view all the answers

What is a benefit of using carousel ads?

<p>They can display a series of different products (C)</p> Signup and view all the answers

What is a scenario in which a video ad might be more suitable than an image ad?

<p>When showcasing a product demo or tutorial (A)</p> Signup and view all the answers

How many images or videos can be showcased in a carousel ad?

<p>Up to 10 (C)</p> Signup and view all the answers

What is a disadvantage of video ads?

<p>They can be expensive and time-consuming to create (B)</p> Signup and view all the answers

What type of transactions involve a business selling directly to end-users?

<p>B2C (D)</p> Signup and view all the answers

What is a characteristic of B2C transactions?

<p>Fewer recurring orders (D)</p> Signup and view all the answers

What has been leveraged by B2C innovators to market directly to customers?

<p>Mobile apps and native advertising (B)</p> Signup and view all the answers

What percentage of B2B buyers were millennials in 2021?

<p>60% (C)</p> Signup and view all the answers

What is a characteristic of B2B transactions?

<p>Longer sales cycle (B)</p> Signup and view all the answers

What is an example of a B2C transaction?

<p>A consumer buying a product from an online store (B)</p> Signup and view all the answers

What is the estimated number of monthly visitors on Amazon India?

<p>322.54 million (D)</p> Signup and view all the answers

Which category is the primary interest of Amazon's audience in India?

<p>Electronics (D)</p> Signup and view all the answers

What percentage of itself did Flipkart sell to Walmart in 2018?

<p>77 percent (C)</p> Signup and view all the answers

What is the estimated number of monthly visitors on Flipkart?

<p>242.62 million (A)</p> Signup and view all the answers

When did Amazon launch in India?

<p>2010 (A)</p> Signup and view all the answers

What is the audience reach of Amazon in India, according to Statista?

<p>89 percent (A)</p> Signup and view all the answers

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