Digital Marketing Fundamentals Quiz

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What is the primary medium used in digital marketing?

Print mediums

Traditional mediums

Audio mediums

Online mediums (correct)

What is the opposite of digital marketing?

Social media marketing

Online marketing

Ecommerce marketing

Traditional marketing (correct)

What does digital marketing involve?

Marketing through both online and offline mediums

Only selling products online

Marketing through online mediums (correct)

Marketing through offline mediums

What is the main reason why digital marketing is important to learn?

It is a growing marketing trend Signup and view all the answers

What is digital marketing?

Marketing your product through online mediums Signup and view all the answers

What are the modern marketing techniques known as?

Digital marketing techniques Signup and view all the answers

What is the primary purpose of Google Shopping ads?

To showcase products directly to customers Signup and view all the answers

What is the main difference between video campaign ads and Display Network ads?

Video campaign ads are specifically designed for video content Signup and view all the answers

What type of ads are used for targeted campaigns, and do not require designing each individual ad?

App campaign ads Signup and view all the answers

How do businesses set their ad budget for Facebook ads?

By bidding for each click or thousand impressions Signup and view all the answers

What determines which asset combination is used more often in App campaign ads?

The algorithm's testing of different asset combinations Signup and view all the answers

What type of ads appear as images on the search results page?

Google Shopping ads Signup and view all the answers

What is the primary limitation of image ads?

They only allow for a single image to get the message across Signup and view all the answers

What is a recommended duration for video ads on Facebook?

Under 15 seconds Signup and view all the answers

What is a benefit of using carousel ads?

They can display a series of different products Signup and view all the answers

What is a scenario in which a video ad might be more suitable than an image ad?

When showcasing a product demo or tutorial Signup and view all the answers

How many images or videos can be showcased in a carousel ad?

Up to 10 Signup and view all the answers

What is a disadvantage of video ads?

They can be expensive and time-consuming to create Signup and view all the answers

What type of transactions involve a business selling directly to end-users?

B2C Signup and view all the answers

What is a characteristic of B2C transactions?

Fewer recurring orders Signup and view all the answers

What has been leveraged by B2C innovators to market directly to customers?

Mobile apps and native advertising Signup and view all the answers

What percentage of B2B buyers were millennials in 2021?

60% Signup and view all the answers

What is a characteristic of B2B transactions?

Longer sales cycle Signup and view all the answers

What is an example of a B2C transaction?

A consumer buying a product from an online store Signup and view all the answers

What is the estimated number of monthly visitors on Amazon India?

322.54 million Signup and view all the answers

Which category is the primary interest of Amazon's audience in India?

Electronics Signup and view all the answers

What percentage of itself did Flipkart sell to Walmart in 2018?

77 percent Signup and view all the answers

What is the estimated number of monthly visitors on Flipkart?

242.62 million Signup and view all the answers

When did Amazon launch in India?

2010 Signup and view all the answers

What is the audience reach of Amazon in India, according to Statista?

89 percent Signup and view all the answers