Digital Marketing Fundamentals Quiz
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Questions and Answers

What is the main focus of Digital Marketing?

  • Print advertising only
  • Traditional advertising methods
  • Using digital channels to promote and advertise products or services (correct)
  • Face-to-face marketing
  • What distinguishes Digital Marketing from traditional marketing?

  • Digital Marketing excludes social media advertising
  • Digital Marketing uses digital channels for promotion (correct)
  • Digital Marketing relies on offline advertising methods
  • Digital Marketing targets only the older generation
  • Which is a key advantage of Digital Marketing?

  • Dependence on print media for advertisements
  • Inability to target specific demographics
  • Limited reach compared to traditional marketing
  • Highly measurable results and analytics (correct)
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