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Questions and Answers
What is one of the benefits of digital messaging compared to print?
What is an advantage of online marketing in terms of ROI?
How can online marketing be personalized?
What is an inbound marketing method?
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What is one way that online marketing allows companies to target audiences?
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What is a benefit of online marketing in terms of speed?
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What can online marketing content do for a company?
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What is a benefit of online marketing compared to traditional marketing?
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Study Notes
Benefits of Online Marketing
- Online marketing offers a wider reach and is cost-effective as digital messaging is cheaper and more efficient to produce than print.
- Online marketing allows for fast turnaround on investment as the audience can act on messaging right away.
- Online marketing is trackable, enabling marketers to know whether the audience is clicking, opening emails, sharing, or making purchases, and make adjustments accordingly.
- Online marketing enables targeting specific audiences and customizing messages, allowing for personalized and relevant information.
- Digital methods can be automated and responsive to online consumer behavior, providing timely and relevant information to an unlimited number of individual customers.
- Online marketing allows companies to demonstrate expertise and create brand recognition through the content they share online.
- Inbound online marketing methods draw in the right customers by creating accessible and appealing content, rather than relying on blasting messages and hoping they reach the target audience.
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Description
Learn about the benefits of online marketing, including its cost-effectiveness, speed, and ability to target specific audiences, resulting in a strong ROI.
