18 Questions
What is the term used to describe the process of innovation that creates a new market and value network, and eventually disrupts an existing market and value network?
Digital Darwinism
What is the purpose of a collaboration system in managing global teams?
To facilitate communication and information sharing
What type of knowledge is gathered from experiences and resides in our head?
Tacit knowledge
What is the outcome of organizations that cannot adapt to the new demands placed on them for surviving in the information age?
They are doomed to extinction
What is the purpose of ERP module?
To facilitate collaboration and information sharing
What is the result of innovation that changes customers’ demands and unexpectedly displaces established ones?
New market and value network
What is the primary goal of Search Engine Optimization (SEO) in digital marketing?
To improve website ranking on search engines
What is the purpose of retargeting in digital marketing?
To target users who have previously visited the website
What is the primary function of Technical safeguards in Information Security?
To protect software and hardware from threats
What is the main advantage of digital marketing compared to traditional media?
It is more measurable and adjustable
What is the purpose of digital analytics in digital marketing?
To measure and track visitor behaviors and conversion rates
What is the primary role of social ads in digital marketing?
To promote products and brands through social media
What is the main purpose of leveraging digital technologies in freeconomics?
To provide free goods and services to customers as a business strategy
What is the term for the Internet of Things, which connects everyday objects with hardware capable of sensing and transmitting data?
Internet+
What is the reason why some jobs are at risk of extinction due to technology?
Because technologies can replace repetitive and predictable employment
What is the limitation of big data that makes deep data necessary?
It is too massive and difficult to find necessary data
What is the term for elastic leasing of pooled computer resources over the Internet?
Cloud Computing
What is the term that refers to the integration of social media, mobile, analytics, cloud, and Internet of Things?
SMACIT
Test your understanding of digital marketing concepts, including the alignment of social media information systems with organizational strategy and the advantages of digital marketing over traditional media. Explore the benefits of digital marketing, including measurability, adjustability, and higher conversion rates.
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