Digital Marketing Strategy and Benefits

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What is the term used to describe the process of innovation that creates a new market and value network, and eventually disrupts an existing market and value network?

Digital Transformation

Digital Darwinism (correct)

Information Age

Market Disruption

What is the purpose of a collaboration system in managing global teams?

To enhance digital analytics

To manage explicit knowledge

To facilitate communication and information sharing (correct)

To implement information security safeguards

What type of knowledge is gathered from experiences and resides in our head?

Codified knowledge

Explicit knowledge

Implicit knowledge

Tacit knowledge (correct)

What is the outcome of organizations that cannot adapt to the new demands placed on them for surviving in the information age?

They are doomed to extinction Signup and view all the answers

What is the purpose of ERP module?

To facilitate collaboration and information sharing Signup and view all the answers

What is the result of innovation that changes customers’ demands and unexpectedly displaces established ones?

New market and value network Signup and view all the answers

What is the primary goal of Search Engine Optimization (SEO) in digital marketing?

To improve website ranking on search engines Signup and view all the answers

What is the purpose of retargeting in digital marketing?

To target users who have previously visited the website Signup and view all the answers

What is the primary function of Technical safeguards in Information Security?

To protect software and hardware from threats Signup and view all the answers

What is the main advantage of digital marketing compared to traditional media?

It is more measurable and adjustable Signup and view all the answers

What is the purpose of digital analytics in digital marketing?

To measure and track visitor behaviors and conversion rates Signup and view all the answers

What is the primary role of social ads in digital marketing?

To promote products and brands through social media Signup and view all the answers

What is the main purpose of leveraging digital technologies in freeconomics?

To provide free goods and services to customers as a business strategy Signup and view all the answers

What is the term for the Internet of Things, which connects everyday objects with hardware capable of sensing and transmitting data?

Internet+ Signup and view all the answers

What is the reason why some jobs are at risk of extinction due to technology?

Because technologies can replace repetitive and predictable employment Signup and view all the answers

What is the limitation of big data that makes deep data necessary?

It is too massive and difficult to find necessary data Signup and view all the answers

What is the term for elastic leasing of pooled computer resources over the Internet?

Cloud Computing Signup and view all the answers

What is the term that refers to the integration of social media, mobile, analytics, cloud, and Internet of Things?

SMACIT Signup and view all the answers