Digital Marketing Strategy and Implementation Quiz
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Questions and Answers

What is digital marketing?

  • The use of traditional offline marketing methods in a digital space
  • The use of digital platforms to conduct market research and identify customer needs
  • The use of digital channels to market products and connect with potential customers via the internet (correct)
  • The use of digital tools to promote brands and connect with potential customers
  • What does digital marketing rely on to find a business's target audience?

  • Search engine optimization
  • Email marketing campaigns
  • Consumer data (correct)
  • Social media influencers
  • How does digital marketing differ from traditional offline marketing?

  • It relies solely on social media platforms for promotion
  • It does not differ from traditional offline marketing
  • It targets a younger demographic only
  • It uses digital channels instead of traditional offline methods (correct)
  • What can the internet be used for in the context of digital marketing?

    <p>Marketing research to find out customers’ needs and wants</p> Signup and view all the answers

    What is a key success factor in digital marketing?

    <p>Achieving customer satisfaction</p> Signup and view all the answers

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