Podcast
Questions and Answers
What is digital marketing?
What is digital marketing?
- The use of traditional offline marketing methods in a digital space
- The use of digital platforms to conduct market research and identify customer needs
- The use of digital channels to market products and connect with potential customers via the internet (correct)
- The use of digital tools to promote brands and connect with potential customers
What does digital marketing rely on to find a business's target audience?
What does digital marketing rely on to find a business's target audience?
- Search engine optimization
- Email marketing campaigns
- Consumer data (correct)
- Social media influencers
How does digital marketing differ from traditional offline marketing?
How does digital marketing differ from traditional offline marketing?
- It relies solely on social media platforms for promotion
- It does not differ from traditional offline marketing
- It targets a younger demographic only
- It uses digital channels instead of traditional offline methods (correct)
What can the internet be used for in the context of digital marketing?
What can the internet be used for in the context of digital marketing?
What is a key success factor in digital marketing?
What is a key success factor in digital marketing?