Digital Marketing Course Overview

Freelancing, E-commerce, and Digital Marketing Course Outline

• The course covers topics such as psychology in the digital world, digital marketing, e-commerce, social media, content writing, SEO, and web development.
• The course consists of 16 lectures, covering various aspects of freelancing, e-commerce, and digital marketing.

Lecture 1: Psychology in the Digital World

• Introduction to psychology in the digital world
• Importance of psychology in digital marketing
• Virtual malls and economy
• AI and AR technology
• How brands utilize digital marketing

Lecture 2: Introduction to Digital Marketing

• Introduction to digital marketing
• Difference between Google, Twitter, and Facebook
• Why social media presence is important
• Introduction to e-commerce

Lecture 3: Social Media Marketing

• Introduction to social media marketing
• Difference between Google, Twitter, and Facebook
• Why social media presence is important
• Email newsletters and SMS marketing

Lecture 4: Paid Advertising Techniques

• Introduction to paid advertising techniques
• Free advertising tools (web push)
• Online groups surfing
• Microsoft BI tools

Lecture 5: Content Writing and Digital PR

• Introduction to content writing
• Digital PR and online publications
• Online blogging
• Guest speaker

Lecture 6: Introduction to SEO

• Introduction to SEO
• How to be on Google
• Importance of keywords
• SEO vs SEM
• Earning through YouTube

Lecture 7: Graphic Designing and Video Editing

• Introduction to graphic designing
• PNG maker and thumbnails
• Urdu and English artworks
• Video editing

Lecture 8: Introduction to Web Development

• Introduction to web development
• Types of websites
• Sell without website
• Facebook page and online ads

Lecture 9: E-commerce and Online Business

• Introduction to e-commerce and online business
• Types of e-commerce
• E-commerce in Pakistan
• Facebook page and online ads

Lecture 10: Affiliate Selling and Platforms

• Introduction to affiliate selling
• Amazon selling
• Daraz selling
• Foodpanda selling

Lecture 11-16: Continuing Topics

• Continuing topics such as digital marketing, e-commerce, social media, content writing, SEO, and web development

Jobs that Didn't Exist Before

• Freelancing
• Graphic designing
• Dropshipping
• Insurance selling
• Website selling
• Online retailing
• Products selling

Introduction to Digital Marketing

• Definition of digital marketing
• Data collection and usage
• Measurable and ROI guaranteed
• Not limited by geography or demographic

Components of Digital Marketing

• Search engine optimization (SEO)
• Pay-per-click (PPC)
• Social media marketing
• Email marketing
• Content marketing
• Mobile marketing

Brands Using Digital Marketing in Pakistan

• Influencer marketing
• Hashtag campaigns
• Viral campaigns
• Examples of brand campaigns

Why E-commerce is the Future?

• Jeff Bezos, the world's richest man, owner of Amazon
• Jack Ma, China's richest man, founder of Alibaba
• Biggest one-day sale of Alibaba
• Fastest IPO registered

Difference Between Top 3

• Mass audience
• Result-oriented
• Influencer media

Email, SMS, and WhatsApp Marketing

• Email newsletters
• SMS marketing
• WhatsApp marketing
• Bulk SMS and WhatsApp marketing

Paid Ad Types

• PPC (pay-per-click)
• CP (cost per thousand)
• ROAS (return on ad spend)
• OCP (optimal cost per acquisition)

Google Search Ads

• Google search ads
• Google YouTube ads
• Google display ads
• Google video ads

Facebook Ad Types

• Facebook search ads
• Facebook image ads
• Facebook video ads
• Facebook carousel ads
• Facebook collection ads
• Facebook canvas ads
• Facebook lead ads
• Facebook app install ads
• Facebook engagement ads

Google Analytics

• Introduction to Google Analytics
• Real-time tracking
• Channel-wise reports
• Benefits of Google Analytics

Importance of Data

• Importance of data in business
• Business intelligence (BI) tool

Online Blogging

• Introduction to online blogging
• SEO content writing
• Digital PR and online publications
• Blogger to vlogger

Search Engine Marketing (SEM)

• SEO and its types
• SEO vs SEM
• Importance of keywords
• How to use keywords

Google Tag Manager

• Allows deployment of various tags, such as Google Analytics, Facebook Pixel, AdWords conversion tracking, and custom HTML tags through a user-friendly interface.
• Provides versioning and rollback capabilities to manage changes to tags, ensuring accurate tracking implementation.
• Enables customization of tag firing conditions based on triggers (e.g., pageviews, clicks) and variables (e.g., URLs, form submissions).
• Offers pre-configured tag templates for common tracking scenarios, simplifying implementation for non-technical users.
• Allows testing and debugging of tag configurations before publishing them to a live website.

Integration with Google Analytics

• Google Tag Manager integrates seamlessly with Google Analytics, allowing deployment and management of Google Analytics tracking code using GTM.
• Enables setting up Google Analytics tags, triggers, and variables within GTM and publishing them to a website without directly editing the website code.

Understanding Website Performance

• Google Analytics provides valuable insights into website performance, user behavior, and conversion metrics through key metrics such as sessions, users, page views, bounce rate, and conversion rate.
• Setting up goals and conversions allows businesses to track specific actions that contribute to their objectives, such as completing a purchase, filling out a form, or engaging with content.

Attribution Models

• First Click: attributes 100% of the credit to the first interaction in the conversion path.
• Linear: distributes credit equally across all interactions in the conversion path.
• Time Decay: gives more credit to interactions closer in time to the conversion.

Google Analytics for Mobile Apps

• Allows tracking and analysis of user interactions within mobile applications.
• Provides insights into user behavior, app performance, engagement metrics, and conversion tracking to optimize the user experience and drive app growth.
• Key features include:
  • App Install Tracking: tracks app installs attributed to different marketing channels and campaigns.
  • In-App Events: tracks user interactions and events within the app, such as app launches, screen views, button clicks, and in-app purchases.
  • User Engagement Metrics: measures user engagement metrics such as session duration, screen flow, and retention rates.
  • E-commerce Tracking: enables tracking of in-app purchases and revenue generated by the app.
  • Custom Dimensions and Metrics: allows customization of tracking parameters to capture additional app-specific data.

Implementation of Google Analytics for Mobile Apps

• Requires integration of the Google Analytics SDK (Software Development Kit) into the mobile app codebase.
• Configures tracking for app installs, in-app events, and e-commerce transactions using the SDK methods provided by Google Analytics.

Advanced Reporting and Analysis

• Custom reports, segmentation, and data sampling techniques enable businesses to dive deeper into their data, uncovering actionable insights to optimize their online presence and marketing strategies.
• Allows creation of personalized reports tailored to unique business goals and KPIs, gaining a comprehensive understanding of the audience and website performance.

Campaign Tracking and Attribution

• Campaign tracking allows businesses to monitor the performance of their marketing campaigns by attributing website traffic and conversions to specific marketing initiatives.
• Choosing the right attribution model helps businesses understand the impact of various marketing touchpoints along the customer journey, informing future campaign strategies and budget allocations.