Digital Marketing Course Overview

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Questions and Answers

What is the main difference between SEO and SEM?

SEO is for website design, SEM is for content creation

SEO is free, SEM is paid

SEO is for organic search, SEM is for paid search (correct)

SEO is for search engines, SEM is for social media

What is the purpose of using keywords in SEO?

To target specific audience

To increase website design

To increase website ranking in search engines (correct)

To increase website loading speed

What is the main benefit of using Google Analytics?

To create a website

To increase website design

To increase website loading speed

To track website traffic (correct)

What is the main purpose of a Facebook Business Page?

To promote a business or brand Signup and view all the answers

What is the main difference between WhatsApp Business and WhatsApp Personal?

WhatsApp Business is for business use, WhatsApp Personal is for personal use Signup and view all the answers

What is the main purpose of YouTube Analytics?

To track video performance and engagement Signup and view all the answers

What is the main benefit of using email marketing?

To increase sales and conversion rates Signup and view all the answers

What is the main purpose of a YouTube Channel?

To create and share videos Signup and view all the answers

What is the main benefit of using influencer marketing?

To increase sales and credibility Signup and view all the answers

What is the main purpose of Google Ads?

To increase sales and conversion rates Signup and view all the answers

What is the main benefit of using advanced reporting techniques in Google Analytics?

To gain a comprehensive understanding of the audience and website performance Signup and view all the answers

What is the purpose of campaign tracking in Google Analytics?

To monitor the performance of marketing campaigns Signup and view all the answers

What is the main benefit of using Google Analytics for Mobile Apps?

To optimize the user experience and drive app growth Signup and view all the answers

What is the purpose of Google Tag Manager?

To simplify the process of managing and deploying website tags Signup and view all the answers

What is the benefit of integrating Google Analytics with Google Tag Manager?

To deploy and manage tracking implementations more efficiently Signup and view all the answers

What is the purpose of segmentation in Google Analytics?

To dive deeper into data and uncover actionable insights Signup and view all the answers

What is the benefit of using custom reports in Google Analytics?

To gain a comprehensive understanding of the audience and website performance Signup and view all the answers

What is the purpose of data sampling techniques in Google Analytics?

To dive deeper into data and uncover actionable insights Signup and view all the answers

What is the benefit of using Google Analytics for Mobile Apps in terms of user engagement?

To gain insights into user interactions and app performance Signup and view all the answers

What is the purpose of attribution modeling in Google Analytics?

To understand the impact of various marketing touchpoints along the customer journey Signup and view all the answers

Study Notes

Freelancing, E-commerce, and Digital Marketing Course Outline

The course covers topics such as psychology in the digital world, digital marketing, e-commerce, social media, content writing, SEO, and web development.
The course consists of 16 lectures, covering various aspects of freelancing, e-commerce, and digital marketing.

Lecture 1: Psychology in the Digital World

Introduction to psychology in the digital world
Importance of psychology in digital marketing
Virtual malls and economy
AI and AR technology
How brands utilize digital marketing

Lecture 2: Introduction to Digital Marketing

Introduction to digital marketing
Difference between Google, Twitter, and Facebook
Why social media presence is important
Introduction to e-commerce

Introduction to social media marketing
Difference between Google, Twitter, and Facebook
Why social media presence is important
Email newsletters and SMS marketing

Lecture 4: Paid Advertising Techniques

Introduction to paid advertising techniques
Free advertising tools (web push)
Online groups surfing
Microsoft BI tools

Lecture 5: Content Writing and Digital PR

Introduction to content writing
Digital PR and online publications
Online blogging
Guest speaker

Lecture 6: Introduction to SEO

Introduction to SEO
How to be on Google
Importance of keywords
SEO vs SEM
Earning through YouTube

Lecture 7: Graphic Designing and Video Editing

Introduction to graphic designing
PNG maker and thumbnails
Urdu and English artworks
Video editing

Lecture 8: Introduction to Web Development

Introduction to web development
Types of websites
Sell without website
Facebook page and online ads

Lecture 9: E-commerce and Online Business

Introduction to e-commerce and online business
Types of e-commerce
E-commerce in Pakistan
Facebook page and online ads

Lecture 10: Affiliate Selling and Platforms

Introduction to affiliate selling
Amazon selling
Daraz selling
Foodpanda selling

Lecture 11-16: Continuing Topics

Continuing topics such as digital marketing, e-commerce, social media, content writing, SEO, and web development

Jobs that Didn't Exist Before

Freelancing
Graphic designing
Dropshipping
Insurance selling
Website selling
Online retailing
Products selling

Introduction to Digital Marketing

Definition of digital marketing
Data collection and usage
Measurable and ROI guaranteed
Not limited by geography or demographic

Components of Digital Marketing

Search engine optimization (SEO)
Pay-per-click (PPC)
Social media marketing
Email marketing
Content marketing
Mobile marketing

Brands Using Digital Marketing in Pakistan

Influencer marketing
Hashtag campaigns
Viral campaigns
Examples of brand campaigns

Why E-commerce is the Future?

Jeff Bezos, the world's richest man, owner of Amazon
Jack Ma, China's richest man, founder of Alibaba
Biggest one-day sale of Alibaba
Fastest IPO registered

Difference Between Top 3

Mass audience
Result-oriented
Influencer media

Email, SMS, and WhatsApp Marketing

Email newsletters
SMS marketing
WhatsApp marketing
Bulk SMS and WhatsApp marketing

Paid Ad Types

PPC (pay-per-click)
CP (cost per thousand)
ROAS (return on ad spend)
OCP (optimal cost per acquisition)

Google Search Ads

Google search ads
Google YouTube ads
Google display ads
Google video ads

Facebook Ad Types

Facebook search ads
Facebook image ads
Facebook video ads
Facebook carousel ads
Facebook collection ads
Facebook canvas ads
Facebook lead ads
Facebook app install ads
Facebook engagement ads

Google Analytics

Introduction to Google Analytics
Real-time tracking
Channel-wise reports
Benefits of Google Analytics

Importance of Data

Importance of data in business
Business intelligence (BI) tool

Online Blogging

Introduction to online blogging
SEO content writing
Digital PR and online publications
Blogger to vlogger

Search Engine Marketing (SEM)

SEO and its types
SEO vs SEM
Importance of keywords
How to use keywords

Google Tag Manager

Allows deployment of various tags, such as Google Analytics, Facebook Pixel, AdWords conversion tracking, and custom HTML tags through a user-friendly interface.
Provides versioning and rollback capabilities to manage changes to tags, ensuring accurate tracking implementation.
Enables customization of tag firing conditions based on triggers (e.g., pageviews, clicks) and variables (e.g., URLs, form submissions).
Offers pre-configured tag templates for common tracking scenarios, simplifying implementation for non-technical users.
Allows testing and debugging of tag configurations before publishing them to a live website.

Integration with Google Analytics

Google Tag Manager integrates seamlessly with Google Analytics, allowing deployment and management of Google Analytics tracking code using GTM.
Enables setting up Google Analytics tags, triggers, and variables within GTM and publishing them to a website without directly editing the website code.

Understanding Website Performance

Google Analytics provides valuable insights into website performance, user behavior, and conversion metrics through key metrics such as sessions, users, page views, bounce rate, and conversion rate.
Setting up goals and conversions allows businesses to track specific actions that contribute to their objectives, such as completing a purchase, filling out a form, or engaging with content.

Attribution Models

First Click: attributes 100% of the credit to the first interaction in the conversion path.
Linear: distributes credit equally across all interactions in the conversion path.
Time Decay: gives more credit to interactions closer in time to the conversion.

Google Analytics for Mobile Apps

Allows tracking and analysis of user interactions within mobile applications.
Provides insights into user behavior, app performance, engagement metrics, and conversion tracking to optimize the user experience and drive app growth.
Key features include:
- App Install Tracking: tracks app installs attributed to different marketing channels and campaigns.
- In-App Events: tracks user interactions and events within the app, such as app launches, screen views, button clicks, and in-app purchases.
- User Engagement Metrics: measures user engagement metrics such as session duration, screen flow, and retention rates.
- E-commerce Tracking: enables tracking of in-app purchases and revenue generated by the app.
- Custom Dimensions and Metrics: allows customization of tracking parameters to capture additional app-specific data.

Implementation of Google Analytics for Mobile Apps

Requires integration of the Google Analytics SDK (Software Development Kit) into the mobile app codebase.
Configures tracking for app installs, in-app events, and e-commerce transactions using the SDK methods provided by Google Analytics.

Advanced Reporting and Analysis

Custom reports, segmentation, and data sampling techniques enable businesses to dive deeper into their data, uncovering actionable insights to optimize their online presence and marketing strategies.
Allows creation of personalized reports tailored to unique business goals and KPIs, gaining a comprehensive understanding of the audience and website performance.

Campaign Tracking and Attribution

Campaign tracking allows businesses to monitor the performance of their marketing campaigns by attributing website traffic and conversions to specific marketing initiatives.
Choosing the right attribution model helps businesses understand the impact of various marketing touchpoints along the customer journey, informing future campaign strategies and budget allocations.

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Description

This quiz covers the basics of digital marketing, including its importance, AI and AR technology, and its application in e-commerce. It also touches on psychology and its relation to digital marketing.