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Questions and Answers
What is the main difference between SEO and SEM?
What is the purpose of using keywords in SEO?
What is the main benefit of using Google Analytics?
What is the main purpose of a Facebook Business Page?
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What is the main difference between WhatsApp Business and WhatsApp Personal?
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What is the main purpose of YouTube Analytics?
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What is the main benefit of using email marketing?
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What is the main purpose of a YouTube Channel?
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What is the main benefit of using influencer marketing?
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What is the main purpose of Google Ads?
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What is the main benefit of using advanced reporting techniques in Google Analytics?
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What is the purpose of campaign tracking in Google Analytics?
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What is the main benefit of using Google Analytics for Mobile Apps?
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What is the purpose of Google Tag Manager?
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What is the benefit of integrating Google Analytics with Google Tag Manager?
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What is the purpose of segmentation in Google Analytics?
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What is the benefit of using custom reports in Google Analytics?
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What is the purpose of data sampling techniques in Google Analytics?
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What is the benefit of using Google Analytics for Mobile Apps in terms of user engagement?
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What is the purpose of attribution modeling in Google Analytics?
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Study Notes
Freelancing, E-commerce, and Digital Marketing Course Outline
- The course covers topics such as psychology in the digital world, digital marketing, e-commerce, social media, content writing, SEO, and web development.
- The course consists of 16 lectures, covering various aspects of freelancing, e-commerce, and digital marketing.
Lecture 1: Psychology in the Digital World
- Introduction to psychology in the digital world
- Importance of psychology in digital marketing
- Virtual malls and economy
- AI and AR technology
- How brands utilize digital marketing
Lecture 2: Introduction to Digital Marketing
- Introduction to digital marketing
- Difference between Google, Twitter, and Facebook
- Why social media presence is important
- Introduction to e-commerce
Lecture 3: Social Media Marketing
- Introduction to social media marketing
- Difference between Google, Twitter, and Facebook
- Why social media presence is important
- Email newsletters and SMS marketing
Lecture 4: Paid Advertising Techniques
- Introduction to paid advertising techniques
- Free advertising tools (web push)
- Online groups surfing
- Microsoft BI tools
Lecture 5: Content Writing and Digital PR
- Introduction to content writing
- Digital PR and online publications
- Online blogging
- Guest speaker
Lecture 6: Introduction to SEO
- Introduction to SEO
- How to be on Google
- Importance of keywords
- SEO vs SEM
- Earning through YouTube
Lecture 7: Graphic Designing and Video Editing
- Introduction to graphic designing
- PNG maker and thumbnails
- Urdu and English artworks
- Video editing
Lecture 8: Introduction to Web Development
- Introduction to web development
- Types of websites
- Sell without website
- Facebook page and online ads
Lecture 9: E-commerce and Online Business
- Introduction to e-commerce and online business
- Types of e-commerce
- E-commerce in Pakistan
- Facebook page and online ads
Lecture 10: Affiliate Selling and Platforms
- Introduction to affiliate selling
- Amazon selling
- Daraz selling
- Foodpanda selling
Lecture 11-16: Continuing Topics
- Continuing topics such as digital marketing, e-commerce, social media, content writing, SEO, and web development
Jobs that Didn't Exist Before
- Freelancing
- Graphic designing
- Dropshipping
- Insurance selling
- Website selling
- Online retailing
- Products selling
Introduction to Digital Marketing
- Definition of digital marketing
- Data collection and usage
- Measurable and ROI guaranteed
- Not limited by geography or demographic
Components of Digital Marketing
- Search engine optimization (SEO)
- Pay-per-click (PPC)
- Social media marketing
- Email marketing
- Content marketing
- Mobile marketing
Brands Using Digital Marketing in Pakistan
- Influencer marketing
- Hashtag campaigns
- Viral campaigns
- Examples of brand campaigns
Why E-commerce is the Future?
- Jeff Bezos, the world's richest man, owner of Amazon
- Jack Ma, China's richest man, founder of Alibaba
- Biggest one-day sale of Alibaba
- Fastest IPO registered
Difference Between Top 3
- Mass audience
- Result-oriented
- Influencer media
Email, SMS, and WhatsApp Marketing
- Email newsletters
- SMS marketing
- WhatsApp marketing
- Bulk SMS and WhatsApp marketing
Paid Ad Types
- PPC (pay-per-click)
- CP (cost per thousand)
- ROAS (return on ad spend)
- OCP (optimal cost per acquisition)
Google Search Ads
- Google search ads
- Google YouTube ads
- Google display ads
- Google video ads
Facebook Ad Types
- Facebook search ads
- Facebook image ads
- Facebook video ads
- Facebook carousel ads
- Facebook collection ads
- Facebook canvas ads
- Facebook lead ads
- Facebook app install ads
- Facebook engagement ads
Google Analytics
- Introduction to Google Analytics
- Real-time tracking
- Channel-wise reports
- Benefits of Google Analytics
Importance of Data
- Importance of data in business
- Business intelligence (BI) tool
Online Blogging
- Introduction to online blogging
- SEO content writing
- Digital PR and online publications
- Blogger to vlogger
Search Engine Marketing (SEM)
- SEO and its types
- SEO vs SEM
- Importance of keywords
- How to use keywords
Google Tag Manager
- Allows deployment of various tags, such as Google Analytics, Facebook Pixel, AdWords conversion tracking, and custom HTML tags through a user-friendly interface.
- Provides versioning and rollback capabilities to manage changes to tags, ensuring accurate tracking implementation.
- Enables customization of tag firing conditions based on triggers (e.g., pageviews, clicks) and variables (e.g., URLs, form submissions).
- Offers pre-configured tag templates for common tracking scenarios, simplifying implementation for non-technical users.
- Allows testing and debugging of tag configurations before publishing them to a live website.
Integration with Google Analytics
- Google Tag Manager integrates seamlessly with Google Analytics, allowing deployment and management of Google Analytics tracking code using GTM.
- Enables setting up Google Analytics tags, triggers, and variables within GTM and publishing them to a website without directly editing the website code.
Understanding Website Performance
- Google Analytics provides valuable insights into website performance, user behavior, and conversion metrics through key metrics such as sessions, users, page views, bounce rate, and conversion rate.
- Setting up goals and conversions allows businesses to track specific actions that contribute to their objectives, such as completing a purchase, filling out a form, or engaging with content.
Attribution Models
- First Click: attributes 100% of the credit to the first interaction in the conversion path.
- Linear: distributes credit equally across all interactions in the conversion path.
- Time Decay: gives more credit to interactions closer in time to the conversion.
Google Analytics for Mobile Apps
- Allows tracking and analysis of user interactions within mobile applications.
- Provides insights into user behavior, app performance, engagement metrics, and conversion tracking to optimize the user experience and drive app growth.
- Key features include:
- App Install Tracking: tracks app installs attributed to different marketing channels and campaigns.
- In-App Events: tracks user interactions and events within the app, such as app launches, screen views, button clicks, and in-app purchases.
- User Engagement Metrics: measures user engagement metrics such as session duration, screen flow, and retention rates.
- E-commerce Tracking: enables tracking of in-app purchases and revenue generated by the app.
- Custom Dimensions and Metrics: allows customization of tracking parameters to capture additional app-specific data.
Implementation of Google Analytics for Mobile Apps
- Requires integration of the Google Analytics SDK (Software Development Kit) into the mobile app codebase.
- Configures tracking for app installs, in-app events, and e-commerce transactions using the SDK methods provided by Google Analytics.
Advanced Reporting and Analysis
- Custom reports, segmentation, and data sampling techniques enable businesses to dive deeper into their data, uncovering actionable insights to optimize their online presence and marketing strategies.
- Allows creation of personalized reports tailored to unique business goals and KPIs, gaining a comprehensive understanding of the audience and website performance.
Campaign Tracking and Attribution
- Campaign tracking allows businesses to monitor the performance of their marketing campaigns by attributing website traffic and conversions to specific marketing initiatives.
- Choosing the right attribution model helps businesses understand the impact of various marketing touchpoints along the customer journey, informing future campaign strategies and budget allocations.
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Description
This quiz covers the basics of digital marketing, including its importance, AI and AR technology, and its application in e-commerce. It also touches on psychology and its relation to digital marketing.
