Digital Marketing and E-commerce Overview
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Questions and Answers

What is the importance of the programming aspects introduced in this curriculum?

  • To solely focus on digital marketing
  • To reduce the need for web hosting
  • To solve complex problems and handle complex data (correct)
  • To eliminate the need for accounting software

    • Which aspect of E-commerce is highlighted in the curriculum?

  • Understanding the scope of E-commerce is crucial (correct)
  • E-commerce is irrelevant in today's technology
  • E-commerce has no connection to digitalization
  • E-commerce only benefits large corporations

    • The textbook for IT (Commerce) is designed to be:

  • Learner-friendly and interesting (correct)
  • Unchallenging and straightforward
  • Difficult and complex without support
  • Focused solely on theoretical concepts

    • What policy does the curriculum prefer in regards to accounting software?

    <p>FOSS (Free and Open Source Software) policy</p> Signup and view all the answers

    Which emerging technologies are mentioned in the curriculum for acquiring in-depth knowledge?

    <p>AI, IOT, 3D Printing, 5G</p> Signup and view all the answers

    Which of the following goals is included regarding students' skills in transactions?

    <p>To ensure students attain skills along with learning outcomes</p> Signup and view all the answers

    What is emphasized as a beneficial format for understanding digital marketing concepts?

    <p>Dialogue format</p> Signup and view all the answers

    Which process is important for students to develop according to the curriculum?

    <p>Creative criticism and suggestions for improvement</p> Signup and view all the answers

    What is the primary purpose of web hosting?

    <p>To store web pages on servers connected to the Internet.</p> Signup and view all the answers

    Which type of web hosting is known for being cost effective?

    <p>Shared hosting</p> Signup and view all the answers

    What is a significant feature of dedicated hosting?

    <p>It provides exclusive server resources for large websites.</p> Signup and view all the answers

    Which of the following correctly defines a web host?

    <p>A service that offers website storage space.</p> Signup and view all the answers

    What does the height and width in web hosting attributes represent?

    <p>The dimensions of the web document display.</p> Signup and view all the answers

    Which option describes a limitation of free web hosting?

    <p>It usually requires advertisements on your website.</p> Signup and view all the answers

    What is NOT a type of web hosting mentioned?

    <p>Managed hosting</p> Signup and view all the answers

    What advantage does dedicated hosting provide, despite its cost?

    <p>Exclusive control over the website.</p> Signup and view all the answers

    What is a key difference between digital marketing and traditional marketing?

    <p>Digital marketing uses digital devices to reach audiences.</p> Signup and view all the answers

    What types of SEO are mentioned in the content?

    <p>Black Hat and White Hat SEO</p> Signup and view all the answers

    What does Dr. Ajay emphasize as necessary for marketing any product today?

    <p>An online presence</p> Signup and view all the answers

    Which of the following are examples of traditional marketing?

    <p>Print ads and billboards</p> Signup and view all the answers

    How does digital marketing influence consumer purchasing decisions?

    <p>By providing customer reviews and pricing information online</p> Signup and view all the answers

    What is one of the primary focuses of digital marketing?

    <p>Building an online audience</p> Signup and view all the answers

    What is the significance of long tail and short tail keywords in SEO?

    <p>They cater to different customer search behaviors.</p> Signup and view all the answers

    Which statement best describes Google Analytics in the context of digital marketing?

    <p>It tracks and analyzes website traffic.</p> Signup and view all the answers

    What is the primary purpose of Acquisition in digital analytics?

    <p>Creating interest in the customer about a product</p> Signup and view all the answers

    Which of the following stages is NOT part of the Purchasing Funnel?

    <p>Marketing</p> Signup and view all the answers

    How often can users audit websites using the SEOptimer tool?

    <p>Two audits per day</p> Signup and view all the answers

    What factor contributes to low conversion rates despite high website traffic?

    <p>The market being consumer-oriented</p> Signup and view all the answers

    What does the 'Behavior' stage in digital analytics primarily focus on?

    <p>Understanding user interactions on the site</p> Signup and view all the answers

    What is a significant feature of SSL-enabled websites?

    <p>Enhanced user privacy and security</p> Signup and view all the answers

    What does the Google Analytics Report typically track?

    <p>Visitor count over a specific duration</p> Signup and view all the answers

    What might cause visitors to refrain from purchasing despite visiting a website?

    <p>Offering too many product choices</p> Signup and view all the answers

    What is the effect of the 'fixed' positioning property on an element within a web browser?

    <p>It positions the element relative to the browser window.</p> Signup and view all the answers

    How does the 'relative' positioning of an element affect its position?

    <p>It allows the element to move based on its original position.</p> Signup and view all the answers

    What does the 'float: right' property do for an element in CSS?

    <p>It allows other content to wrap around the element on the left side.</p> Signup and view all the answers

    What does the 'display' property in CSS determine?

    <p>It specifies how the element is visually rendered on the web page.</p> Signup and view all the answers

    What happens to an element with class='first' when positioned as relative with top: -10px?

    <p>It will reposition itself 10px above its original position.</p> Signup and view all the answers

    What effect does the 'float: left' property have on an element?

    <p>It aligns the element to the left side of its containing block.</p> Signup and view all the answers

    Which of the following CSS properties will not be affected by fixed positioning?

    <p>Scroll events</p> Signup and view all the answers

    How does the float property influence the layout of a webpage?

    <p>It changes the positioning of elements to behave in a line horizontally.</p> Signup and view all the answers

    Study Notes

    Programming Aspects

    • Focuses on solving complex issues and handling intricate data
    • Covers web page design, web application development and web hosting

    Emerging Technologies

    • Includes in-depth information about AI, IoT, 3D Printing, 5G

    E-commerce

    • Emphasizes the concept of e-commerce, its scope and significance

    Digital Marketing

    • Presents a dialogue-based approach to explain the concept of digital marketing
    • Explains differences between traditional and digital marketing
    • Covers topics like SEO (Search Engine Optimisation), SEO strategies and Google Analytics

    E-commerce and E-Governance

    • Introduces the concept of E-commerce and E-Governance to provide awareness about the digitalization process

    Digital Marketing Strategy

    • Explains the importance of online presence for businesses
    • Outlines a 3-stage market behavior model: Acquisition, Behavior and Conversion

    SEO Audit & Reporting Tool

    • Introduces SEOptimer as a free website audit tool

    Importance of Digital Analytics

    • Explains the importance of understanding user behavior and website performance

    Website Hosting

    • Explains how to make websites available on the internet
    • Describes different types of web hosting:
      • Shared hosting
      • Dedicated hosting
      • Purchasing your own web server space (most expensive option)

    Positioning Elements on Web Pages

    • Presents examples of using CSS properties (Fixed, Relative, Absolute) for positioning elements
    • Explains the purpose and usage of the "Float" property in CSS
    • Explains the purpose and usage of the "Display" property in CSS

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    Description

    Explore the essentials of digital marketing and e-commerce in this quiz. Understand the significance of a strong online presence, SEO strategies, and how digitalization impacts governance and business. Delve into the tools and emerging technologies that shape the future of online commerce.

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