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Questions and Answers

What is the main goal of Search Engine Optimization (SEO)?

  • To improve the quality and quantity of unpaid traffic to a website (correct)
  • To decrease the quality of website traffic
  • To increase paid traffic to a website
  • To reduce the importance of social media marketing

What is Social Media Marketing (SMM) primarily used for?

  • To promote a product or service through email marketing
  • To promote a product or service through search engine optimization
  • To promote a product or service through mobile marketing
  • To promote a product or service through social media platforms and websites (correct)

What is Internet Marketing?

  • Marketing through mobile devices
  • Marketing through social media platforms and websites
  • Marketing through search engine optimization only
  • A broad term that encompasses various marketing techniques and strategies (correct)

What is Mobile Marketing?

<p>Marketing through mobile devices using various tools (D)</p> Signup and view all the answers

What is the primary advantage of Mobile Marketing?

<p>Ability to reach a specific target audience (B)</p> Signup and view all the answers

What is one of the tools used in Mobile Marketing?

<p>Bluetooth (A)</p> Signup and view all the answers

What is the main difference between Push Marketing and Pull Marketing?

<p>Push Marketing sends messages to customers, while Pull Marketing attracts customers to the product (C)</p> Signup and view all the answers

What is the primary goal of Digital Marketing Models?

<p>To increase brand awareness and customer engagement (D)</p> Signup and view all the answers

What is an advantage of Mobile Web Marketing?

<p>Ability to promote a product or service through mobile devices (A)</p> Signup and view all the answers

What is the primary benefit of Search Engine Optimization (SEO)?

<p>Improved quality and quantity of unpaid traffic to a website (B)</p> Signup and view all the answers

What type of digital marketing technology involves the user seeking out and directly accessing content?

<p>Pull digital marketing (D)</p> Signup and view all the answers

What is an example of a push digital marketing technology?

<p>Email (A)</p> Signup and view all the answers

What is the primary focus of internet marketing?

<p>Growing and promoting an organization using online media (A)</p> Signup and view all the answers

What is digital marketing?

<p>A form of marketing that involves internet and online based digital technologies (A)</p> Signup and view all the answers

What is a subcategory of digital marketing based on communication channels?

<p>Mobile marketing (A)</p> Signup and view all the answers

What is an example of a pull digital marketing technology?

<p>Web site (A)</p> Signup and view all the answers

What changed the way brands and businesses use technology for marketing?

<p>The development during the 1990s and 2000s (D)</p> Signup and view all the answers

What is an example of non-Internet channels that provide digital media?

<p>Mobile phones (SMS and MMS) (C)</p> Signup and view all the answers

What is the process of promoting an organization using online media?

<p>Internet marketing (B)</p> Signup and view all the answers

What type of digital marketing technology involves both the marketer and the recipient?

<p>Push digital marketing (D)</p> Signup and view all the answers

What is the main difference between digital marketing and online marketing?

<p>Digital marketing extends to non-Internet channels (B)</p> Signup and view all the answers

What is an example of a pull digital marketing strategy?

<p>Web site/blogs (D)</p> Signup and view all the answers

What is an example of digital marketing campaigns?

<p>Combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, and others (A)</p> Signup and view all the answers

What is the role of digital devices in digital marketing?

<p>People use digital devices instead of visiting physical shops (A)</p> Signup and view all the answers

What is a subcategory of digital marketing based on communication channels?

<p>Internet marketing (D)</p> Signup and view all the answers

What is an example of digital marketing models?

<p>Push and Pull digital marketing (A)</p> Signup and view all the answers

What is an example of push marketing?

<p>E-mail direct marketing (C)</p> Signup and view all the answers

What is mobile marketing an example of?

<p>Digital marketing (B)</p> Signup and view all the answers

What is an advantage of digital marketing?

<p>It allows for targeted and measurable marketing (A)</p> Signup and view all the answers

What is the main goal of digital marketing?

<p>To promote products and services (C)</p> Signup and view all the answers

What is the main objective of digital marketing?

<p>To reach people looking for products and services (A)</p> Signup and view all the answers

What is the process of marketing a company online to prospective leads and high-value consumers?

<p>Web marketing (A)</p> Signup and view all the answers

What is digital marketing?

<p>A component of marketing that utilizes internet and online based digital technologies (D)</p> Signup and view all the answers

What is the role of IT in marketing?

<p>To promote products and services using digital distribution channels (C)</p> Signup and view all the answers

What is mobile marketing?

<p>A type of digital marketing that uses mobile phones (B)</p> Signup and view all the answers

What is internet marketing?

<p>A type of digital marketing that uses internet and online based digital technologies (D)</p> Signup and view all the answers

What is the purpose of search engine optimization?

<p>To reach people looking for products and services on search engines (B)</p> Signup and view all the answers

What is the role of digital marketing models?

<p>To help businesses understand their target audience (A)</p> Signup and view all the answers

What is the difference between push and pull marketing?

<p>Push marketing initiates the conversation, while pull marketing responds to the customer's needs (D)</p> Signup and view all the answers

What is the main goal of digital marketing?

<p>To garner new traffic, leads, and sales for the business (B)</p> Signup and view all the answers

What is a key aspect of mobile marketing?

<p>Reaching a specific target audience (D)</p> Signup and view all the answers

What is the primary focus of search engine optimization?

<p>Unpaid traffic (D)</p> Signup and view all the answers

What is social media marketing used for?

<p>Promoting products through social media platforms (C)</p> Signup and view all the answers

What is an example of a mobile marketing tool?

<p>Mobile marketing via SMS (A)</p> Signup and view all the answers

What is the process of improving website traffic?

<p>Search engine optimization (D)</p> Signup and view all the answers

What is a characteristic of search engine optimization?

<p>Targets unpaid traffic (C)</p> Signup and view all the answers

What is a benefit of mobile marketing?

<p>Ability to target specific audience (A)</p> Signup and view all the answers

What is a type of mobile marketing?

<p>Mobile marketing via MMS (C)</p> Signup and view all the answers

What is a goal of search engine optimization?

<p>Increase unpaid traffic (B)</p> Signup and view all the answers

What is social media marketing focused on?

<p>Promoting products through social media platforms (C)</p> Signup and view all the answers

What is the primary goal of digital marketing?

<p>To reach people looking for products and services (B)</p> Signup and view all the answers

What is the role of IT in marketing?

<p>To promote products and services using digital distribution channels (C)</p> Signup and view all the answers

What is the primary focus of digital marketing?

<p>To promote products and services (A)</p> Signup and view all the answers

What is the primary function of marketing?

<p>To create, communicate, and deliver value to customers (C)</p> Signup and view all the answers

What is the role of digital marketing in business?

<p>To help garner new traffic, leads, and sales (C)</p> Signup and view all the answers

What is the primary function of digital marketing models?

<p>To help businesses promote products and services (A)</p> Signup and view all the answers

What is the primary focus of internet marketing?

<p>To promote products and services using online channels (C)</p> Signup and view all the answers

What is the primary goal of digital marketing?

<p>To achieve marketing objectives through electronic communications technology (D)</p> Signup and view all the answers

What is an example of a pull digital marketing technology?

<p>Web site/blogs (C)</p> Signup and view all the answers

What is the role of digital devices in digital marketing?

<p>To promote products and services using digital channels (D)</p> Signup and view all the answers

What is the primary goal of digital marketing in business?

<p>To reach new customers and increase sales (D)</p> Signup and view all the answers

What is internet marketing?

<p>The process of growing and promoting an organization using online media (B)</p> Signup and view all the answers

What is mobile marketing an example of?

<p>Digital marketing (B)</p> Signup and view all the answers

What is the role of IT in digital marketing?

<p>To promote products and services using digital distribution channels (C)</p> Signup and view all the answers

What is the primary focus of digital marketing models?

<p>Achieving marketing objectives through electronic communications technology (C)</p> Signup and view all the answers

What is the difference between push and pull marketing?

<p>Push marketing involves the marketer sending messages to the user, while pull marketing involves the user seeking out the content (D)</p> Signup and view all the answers

What is an example of a push digital marketing technology?

<p>Email (D)</p> Signup and view all the answers

What is the role of IT in digital marketing?

<p>To achieve marketing objectives through electronic communications technology (D)</p> Signup and view all the answers

What is digital marketing subcategorized on the basis of?

<p>Communication channels (D)</p> Signup and view all the answers

What is the primary advantage of digital marketing?

<p>It achieves marketing objectives through electronic communications technology (D)</p> Signup and view all the answers

What is the primary medium used in digital marketing?

<p>Internet and online-based digital technologies (A)</p> Signup and view all the answers

What is the outcome of digital marketing campaigns?

<p>Prevalence of marketing campaigns (A)</p> Signup and view all the answers

What is an example of non-Internet channels that provide digital media?

<p>Mobile phones (SMS and MMS) (B)</p> Signup and view all the answers

What is the primary reason for the rise of digital marketing?

<p>People increasingly use digital devices instead of visiting physical shops (C)</p> Signup and view all the answers

What is the key difference between digital marketing and online marketing?

<p>Digital marketing extends to non-Internet channels, while online marketing is limited to internet channels (D)</p> Signup and view all the answers

What is the main objective of digital marketing campaigns?

<p>To promote products and services (D)</p> Signup and view all the answers

What is a characteristic of digital marketing?

<p>It involves a combination of marketing strategies (A)</p> Signup and view all the answers

What is the outcome of the development of digital marketing during the 1990s and 2000s?

<p>The way brands and businesses use technology for marketing changed (B)</p> Signup and view all the answers

What is an example of digital marketing strategies?

<p>Search engine optimization (SEO), search engine marketing (SEM), and content marketing (A)</p> Signup and view all the answers

What is the role of digital devices in digital marketing?

<p>People increasingly use digital devices instead of visiting physical shops (C)</p> Signup and view all the answers

What is a key benefit of mobile marketing in terms of targeting a specific audience?

<p>The ability to reach a specific target audience (B)</p> Signup and view all the answers

What type of traffic does Search Engine Optimization (SEO) target?

<p>Unpaid traffic (B)</p> Signup and view all the answers

What is the primary focus of Social Media Marketing (SMM)?

<p>Using social media platforms and websites to promote a product or service (A)</p> Signup and view all the answers

What is an example of a mobile marketing tool?

<p>Mobile Web Marketing (A)</p> Signup and view all the answers

What is the process of improving the quality and quantity of website traffic?

<p>Search Engine Optimization (D)</p> Signup and view all the answers

What is a characteristic of Search Engine Optimization (SEO)?

<p>It targets unpaid traffic (A)</p> Signup and view all the answers

What is a type of mobile marketing that involves sending messages to users' handsets?

<p>Mobile Marketing via SMS (A)</p> Signup and view all the answers

What is the primary objective of digital marketing?

<p>To reach people looking for products and services (B)</p> Signup and view all the answers

What is the role of IT in marketing?

<p>To promote products and services using digital distribution channels (A)</p> Signup and view all the answers

What is the primary focus of Internet Marketing?

<p>Promoting products or services on the internet (B)</p> Signup and view all the answers

What is digital marketing?

<p>The process of marketing a company online (D)</p> Signup and view all the answers

What is a benefit of mobile marketing in terms of user response?

<p>Information about how the user responded to a marketing message (A)</p> Signup and view all the answers

What is a goal of Search Engine Optimization (SEO)?

<p>To improve the quality and quantity of website traffic (C)</p> Signup and view all the answers

What is the primary focus of digital marketing?

<p>To promote products and services online (D)</p> Signup and view all the answers

What is the role of digital marketing models?

<p>To help businesses reach new customers (C)</p> Signup and view all the answers

What is internet marketing?

<p>The process of promoting products and services online (D)</p> Signup and view all the answers

What is the primary goal of digital marketing?

<p>To reach people looking for products and services (B)</p> Signup and view all the answers

What is the role of digital devices in digital marketing?

<p>To reach people looking for products and services (C)</p> Signup and view all the answers

What is the primary focus of digital marketing models?

<p>To help businesses reach new customers (A)</p> Signup and view all the answers

What is the primary advantage of digital marketing?

<p>It helps businesses reach new customers (A)</p> Signup and view all the answers

What is the primary role of IT in Digital Marketing?

<p>To achieve marketing objectives through electronic communication technology (A)</p> Signup and view all the answers

Which of the following is an example of a push digital marketing technology?

<p>Email (D)</p> Signup and view all the answers

What is the primary difference between Push and Pull digital marketing technologies?

<p>Initiator of the message (B)</p> Signup and view all the answers

What is Internet Marketing primarily focused on?

<p>Promoting an organization using online media (C)</p> Signup and view all the answers

Which of the following is a subcategory of Digital Marketing?

<p>All of the above (D)</p> Signup and view all the answers

What is the primary role of Digital Marketing Models?

<p>To create digital marketing strategies (B)</p> Signup and view all the answers

What is the primary goal of Mobile Marketing?

<p>To achieve marketing objectives through mobile devices (D)</p> Signup and view all the answers

What is the primary benefit of using Digital Marketing Models?

<p>To improve marketing performance (D)</p> Signup and view all the answers

Which of the following is an example of a pull digital marketing technology?

<p>Web site (C)</p> Signup and view all the answers

What is the primary characteristic of Digital Marketing?

<p>Use of electronic communication technology (B)</p> Signup and view all the answers

What is digital marketing primarily concerned with?

<p>Using internet and online based digital technologies to promote products and services (C)</p> Signup and view all the answers

What is the primary difference between digital marketing and online marketing?

<p>Digital marketing extends to non-Internet channels (C)</p> Signup and view all the answers

What is the main outcome of digital marketing campaigns?

<p>Employing combinations of digital marketing strategies (A)</p> Signup and view all the answers

What is an example of a non-Internet channel that provides digital media?

<p>Mobile phones (SMS and MMS) (B)</p> Signup and view all the answers

What is a common characteristic of digital marketing campaigns?

<p>They employ combinations of digital marketing strategies (D)</p> Signup and view all the answers

What is the role of digital devices in digital marketing?

<p>People increasingly use digital devices instead of visiting physical shops (B)</p> Signup and view all the answers

What is a common digital marketing strategy?

<p>Influencer marketing (C)</p> Signup and view all the answers

What is the outcome of the development of digital marketing during the 1990s and 2000s?

<p>The change in the way brands and businesses use technology for marketing (B)</p> Signup and view all the answers

What is an example of digital marketing extending to non-Internet channels?

<p>On-hold mobile ring tones (C)</p> Signup and view all the answers

What is the primary focus of digital marketing?

<p>Using digital technologies to promote products and services (B)</p> Signup and view all the answers

What is a key difference between digital marketing and online marketing?

<p>Digital marketing uses non-Internet channels. (B)</p> Signup and view all the answers

What is an example of a push digital marketing technology?

<p>Television advertisements (B)</p> Signup and view all the answers

What is the primary focus of search engine optimization?

<p>Increasing website traffic (B)</p> Signup and view all the answers

What is social media marketing primarily used for?

<p>Promoting products and services (C)</p> Signup and view all the answers

What is mobile marketing an example of?

<p>Digital marketing (D)</p> Signup and view all the answers

What is the primary goal of digital marketing models?

<p>To promote products and services (B)</p> Signup and view all the answers

What is a characteristic of search engine optimization?

<p>It involves keyword research (D)</p> Signup and view all the answers

What is an example of a pull digital marketing strategy?

<p>Blogs (D)</p> Signup and view all the answers

What is a type of mobile marketing?

<p>SMS and MMS advertising (D)</p> Signup and view all the answers

What is an advantage of digital marketing?

<p>It provides measurable results (D)</p> Signup and view all the answers

What is the primary goal of digital marketing technologies?

<p>To achieve marketing objectives through electronic communications technology (D)</p> Signup and view all the answers

Which of the following is an example of a pull digital marketing technology?

<p>Website and blogs (C)</p> Signup and view all the answers

What is the primary focus of internet marketing?

<p>Growing and promoting an organization using online media (D)</p> Signup and view all the answers

Which of the following is an example of push digital marketing technology?

<p>Email marketing (D)</p> Signup and view all the answers

What is the primary difference between push and pull digital marketing strategies?

<p>The direction of communication (C)</p> Signup and view all the answers

What is the primary goal of mobile marketing?

<p>To promote products and services through mobile devices (C)</p> Signup and view all the answers

Which of the following is a subcategory of digital marketing based on communication channels?

<p>Mobile marketing (A), Internet marketing (B)</p> Signup and view all the answers

What is the primary benefit of search engine optimization?

<p>Increased website traffic (C)</p> Signup and view all the answers

What is the primary focus of social media marketing?

<p>Building brand awareness and engagement (B)</p> Signup and view all the answers

What is the role of digital devices in digital marketing?

<p>To enable digital marketing channels (C)</p> Signup and view all the answers

What is the primary advantage of using Mobile Marketing via SMS?

<p>To reach a wider audience (C)</p> Signup and view all the answers

What is the main goal of Search Engine Optimization (SEO)?

<p>To improve the quality and quantity of website traffic (B)</p> Signup and view all the answers

Which of the following is a characteristic of Push Digital Marketing?

<p>Marketer initiates the interaction (C)</p> Signup and view all the answers

What is the primary focus of Social Media Marketing?

<p>To promote products through social media platforms (A)</p> Signup and view all the answers

What is the primary benefit of using Mobile Web Marketing?

<p>To reach a wider audience (B)</p> Signup and view all the answers

Which of the following is an example of a Pull Digital Marketing strategy?

<p>Creating a website that customers can visit (A)</p> Signup and view all the answers

What is the primary goal of Internet Marketing?

<p>To reach a wider audience through online channels (C)</p> Signup and view all the answers

What is the primary advantage of using Mobile Marketing via Bluetooth?

<p>To provide location-based services (A)</p> Signup and view all the answers

What is the primary difference between Push and Pull Digital Marketing strategies?

<p>Push marketing involves the marketer initiating the interaction, while pull marketing involves the customer initiating the interaction (C)</p> Signup and view all the answers

What is the primary goal of Search Engine Optimization (SEO) in terms of website traffic?

<p>To improve the quality and quantity of website traffic (B)</p> Signup and view all the answers

What is the primary purpose of digital marketing?

<p>To reach people looking for products and services (B)</p> Signup and view all the answers

What is mobile marketing an example of?

<p>Push digital marketing strategy (A)</p> Signup and view all the answers

What is the primary goal of search engine optimization?

<p>To increase website traffic (C)</p> Signup and view all the answers

What is the primary focus of social media marketing?

<p>To promote products and services to a targeted audience (C)</p> Signup and view all the answers

What is the difference between push and pull digital marketing strategies?

<p>Push marketing involves the marketer sending a message to the recipient, while pull marketing involves the recipient seeking out the message (C)</p> Signup and view all the answers

What is the role of IT in digital marketing?

<p>To promote products and services using digital distribution channels (D)</p> Signup and view all the answers

What is internet marketing?

<p>The process of marketing a company online to prospective leads and high-value consumers (A)</p> Signup and view all the answers

What is the primary benefit of mobile marketing?

<p>It allows businesses to reach a wider audience (B)</p> Signup and view all the answers

What is the primary goal of digital marketing models?

<p>To promote products and services using digital distribution channels (C)</p> Signup and view all the answers

What is the primary characteristic of search engine optimization?

<p>It is used to improve website traffic (D)</p> Signup and view all the answers

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Study Notes

Role of IT in Digital Marketing

  • Digital marketing involves using electronic communications technology to achieve marketing objectives.
  • It is subcategorized into:
    • Internet Marketing
    • Mobile Marketing

Digital Marketing Models

  • Pull Digital Marketing:
    • Involves users seeking out content
    • Examples: websites, blogs, and streaming media
  • Push Digital Marketing:
    • Involves both marketers and recipients
    • Examples: email, SMS, and RSS

Internet Marketing

  • Process of growing and promoting an organization using online media
  • Includes:
    • Advertising products and services
    • Public relations
    • Social media
    • Market research
    • Email marketing
    • Direct sales

Mobile Marketing and its Tools

  • Ability to reach a specific target audience
  • Information about user responses to marketing messages
  • Proof of message receipt on user's handset
  • Tools:
    • Mobile Marketing via SMS
    • Mobile Marketing via MMS
    • Mobile Web Marketing
    • Mobile Marketing via Bluetooth

Search Engine Optimization (SEO)

  • Process of improving website traffic from search engines
  • Targets unpaid traffic rather than direct or paid traffic

Social Media Marketing (SMM)

  • Use of social media platforms and websites to promote products or services
  • Popular for practitioners and researchers
  • Includes choosing the right social media platform

Conclusion

  • Digital marketing involves internet and online-based digital technologies to promote products and services
  • Development changed the way brands and businesses use technology for marketing
  • Campaigns employ combinations of SEO, SEM, content marketing, influencer marketing, and more

Role of IT in Digital Marketing

  • Digital marketing is the component of marketing that utilizes internet and online-based digital technologies to promote products and services.
  • The role of digital marketing is to help businesses garner new traffic, leads, and sales by reaching people looking for their products and services.

Role of IT and Marketing

  • Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and managing customer relationships.
  • Digital marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal, and cost-effective manner.
  • Digital marketing is subcategorized into internet marketing and mobile marketing.

Digital Marketing Models

  • Pull digital marketing technologies involve the user seeking out and directly accessing content (e.g., websites, blogs, streaming media).
  • Push digital marketing technologies involve the marketer sending messages to the user (e.g., email, SMS, RSS).

Internet Marketing

  • Internet marketing is the process of growing and promoting an organization using online media.
  • It includes advertising products, services, public relations, social media, market research, email marketing, and direct sales.

Mobile Marketing and Its Tools

  • Mobile marketing allows businesses to reach a specific target audience, gather information about user responses, and provide proof of message delivery.
  • Mobile marketing tools include SMS, MMS, mobile web marketing, and mobile marketing via Bluetooth.

Search Engine Optimization (SEO)

  • SEO is the process of improving the quality and quantity of website traffic from search engines.
  • SEO targets unpaid traffic rather than direct or paid traffic.

Social Media Marketing (SMM)

  • SMM is the use of social media platforms and websites to promote a product or service.
  • Social media platforms are becoming increasingly popular for both practitioners and researchers.

Conclusion

  • Digital marketing involves the use of internet and online-based digital technologies to promote products and services.
  • It has changed the way brands and businesses use technology for marketing, and has become essential for reaching customers in today's digital age.

Role of IT in Digital Marketing

  • Digital marketing is the component of marketing that utilizes internet and online-based digital technologies to promote products and services.
  • The role of digital marketing is to help businesses garner new traffic, leads, and sales by reaching people looking for their products and services.

Role of IT and Marketing

  • Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and managing customer relationships.
  • Digital marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal, and cost-effective manner.
  • Digital marketing is subcategorized into internet marketing and mobile marketing.

Digital Marketing Models

  • Pull digital marketing technologies involve the user seeking out and directly accessing content (e.g., websites, blogs, streaming media).
  • Push digital marketing technologies involve the marketer sending messages to the user (e.g., email, SMS, RSS).

Internet Marketing

  • Internet marketing is the process of growing and promoting an organization using online media.
  • It includes advertising products, services, public relations, social media, market research, email marketing, and direct sales.

Mobile Marketing and Its Tools

  • Mobile marketing allows businesses to reach a specific target audience, gather information about user responses, and provide proof of message delivery.
  • Mobile marketing tools include SMS, MMS, mobile web marketing, and mobile marketing via Bluetooth.

Search Engine Optimization (SEO)

  • SEO is the process of improving the quality and quantity of website traffic from search engines.
  • SEO targets unpaid traffic rather than direct or paid traffic.

Social Media Marketing (SMM)

  • SMM is the use of social media platforms and websites to promote a product or service.
  • Social media platforms are becoming increasingly popular for both practitioners and researchers.

Conclusion

  • Digital marketing involves the use of internet and online-based digital technologies to promote products and services.
  • It has changed the way brands and businesses use technology for marketing, and has become essential for reaching customers in today's digital age.

Digital Marketing

  • Digital marketing involves achieving marketing objectives through the use of electronic communications technology.
  • It can be subcategorized into:
    • Internet Marketing
    • Mobile Marketing

Digital Marketing Models

  • Pull Digital Marketing:
    • Involves the user seeking out and directly grabbing content.
    • Examples: Website/blogs and streaming media (audio and video).
  • Push Digital Marketing:
    • Involves both the marketer and the recipients.
    • Examples: Email, SMS, and RSS.

Internet Marketing

  • Internet marketing is the process of growing and promoting an organization using online media.
  • It includes:
    • Advertising products and services
    • Public relations
    • Social media
    • Market research
    • Email marketing
    • Direct sales

Mobile Marketing and its Tools

  • Mobile marketing involves reaching a specific target audience.
  • It provides:
    • Information about how the user responded to a marketing message
    • Proof that a message has been received by the user's handset
  • Tools:
    • Mobile Marketing via SMS
    • Mobile Marketing via MMS
    • Mobile Web Marketing
    • Mobile Marketing via Bluetooth

Search Engine Optimization (SEO)

  • SEO is the process of improving the quality and quantity of website traffic to a website or web page from search engines.
  • It targets unpaid traffic rather than direct traffic or paid traffic.

Social Media Marketing (SMM)

  • SMM is the use of social media platforms and websites to promote a product or service.
  • It is becoming more popular for both practitioners and researchers.

Role of IT in Digital Marketing

  • Digital marketing is the component of marketing that utilizes internet and online-based digital technologies.
  • The role of digital marketing is to help garner new traffic, leads, and sales for a business by reaching people looking for products and services.
  • Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, and on-hold mobile ring tones.

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