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Questions and Answers

What is the main goal of Search Engine Optimization (SEO)?

  • To improve the quality and quantity of unpaid traffic to a website (correct)
  • To decrease the quality of website traffic
  • To increase paid traffic to a website
  • To reduce the importance of social media marketing

    • What is Social Media Marketing (SMM) primarily used for?

  • To promote a product or service through email marketing
  • To promote a product or service through search engine optimization
  • To promote a product or service through mobile marketing
  • To promote a product or service through social media platforms and websites (correct)

    • What is Internet Marketing?

  • Marketing through mobile devices
  • Marketing through social media platforms and websites
  • Marketing through search engine optimization only
  • A broad term that encompasses various marketing techniques and strategies (correct)

    • What is Mobile Marketing?

    <p>Marketing through mobile devices using various tools</p> Signup and view all the answers

    What is the primary advantage of Mobile Marketing?

    <p>Ability to reach a specific target audience</p> Signup and view all the answers

    What is one of the tools used in Mobile Marketing?

    <p>Bluetooth</p> Signup and view all the answers

    What is the main difference between Push Marketing and Pull Marketing?

    <p>Push Marketing sends messages to customers, while Pull Marketing attracts customers to the product</p> Signup and view all the answers

    What is the primary goal of Digital Marketing Models?

    <p>To increase brand awareness and customer engagement</p> Signup and view all the answers

    What is an advantage of Mobile Web Marketing?

    <p>Ability to promote a product or service through mobile devices</p> Signup and view all the answers

    What is the primary benefit of Search Engine Optimization (SEO)?

    <p>Improved quality and quantity of unpaid traffic to a website</p> Signup and view all the answers

    What type of digital marketing technology involves the user seeking out and directly accessing content?

    <p>Pull digital marketing</p> Signup and view all the answers

    What is an example of a push digital marketing technology?

    <p>Email</p> Signup and view all the answers

    What is the primary focus of internet marketing?

    <p>Growing and promoting an organization using online media</p> Signup and view all the answers

    What is digital marketing?

    <p>A form of marketing that involves internet and online based digital technologies</p> Signup and view all the answers

    What is a subcategory of digital marketing based on communication channels?

    <p>Mobile marketing</p> Signup and view all the answers

    What is an example of a pull digital marketing technology?

    <p>Web site</p> Signup and view all the answers

    What changed the way brands and businesses use technology for marketing?

    <p>The development during the 1990s and 2000s</p> Signup and view all the answers

    What is an example of non-Internet channels that provide digital media?

    <p>Mobile phones (SMS and MMS)</p> Signup and view all the answers

    What is the process of promoting an organization using online media?

    <p>Internet marketing</p> Signup and view all the answers

    What type of digital marketing technology involves both the marketer and the recipient?

    <p>Push digital marketing</p> Signup and view all the answers

    What is the main difference between digital marketing and online marketing?

    <p>Digital marketing extends to non-Internet channels</p> Signup and view all the answers

    What is an example of a pull digital marketing strategy?

    <p>Web site/blogs</p> Signup and view all the answers

    What is an example of digital marketing campaigns?

    <p>Combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, and others</p> Signup and view all the answers

    What is the role of digital devices in digital marketing?

    <p>People use digital devices instead of visiting physical shops</p> Signup and view all the answers

    What is a subcategory of digital marketing based on communication channels?

    <p>Internet marketing</p> Signup and view all the answers

    What is an example of digital marketing models?

    <p>Push and Pull digital marketing</p> Signup and view all the answers

    What is an example of push marketing?

    <p>E-mail direct marketing</p> Signup and view all the answers

    What is mobile marketing an example of?

    <p>Digital marketing</p> Signup and view all the answers

    What is an advantage of digital marketing?

    <p>It allows for targeted and measurable marketing</p> Signup and view all the answers

    What is the main goal of digital marketing?

    <p>To promote products and services</p> Signup and view all the answers

    What is the main objective of digital marketing?

    <p>To reach people looking for products and services</p> Signup and view all the answers

    What is the process of marketing a company online to prospective leads and high-value consumers?

    <p>Web marketing</p> Signup and view all the answers

    What is digital marketing?

    <p>A component of marketing that utilizes internet and online based digital technologies</p> Signup and view all the answers

    What is the role of IT in marketing?

    <p>To promote products and services using digital distribution channels</p> Signup and view all the answers

    What is mobile marketing?

    <p>A type of digital marketing that uses mobile phones</p> Signup and view all the answers

    What is internet marketing?

    <p>A type of digital marketing that uses internet and online based digital technologies</p> Signup and view all the answers

    What is the purpose of search engine optimization?

    <p>To reach people looking for products and services on search engines</p> Signup and view all the answers

    What is the role of digital marketing models?

    <p>To help businesses understand their target audience</p> Signup and view all the answers

    What is the difference between push and pull marketing?

    <p>Push marketing initiates the conversation, while pull marketing responds to the customer's needs</p> Signup and view all the answers

    What is the main goal of digital marketing?

    <p>To garner new traffic, leads, and sales for the business</p> Signup and view all the answers

    What is a key aspect of mobile marketing?

    <p>Reaching a specific target audience</p> Signup and view all the answers

    What is the primary focus of search engine optimization?

    <p>Unpaid traffic</p> Signup and view all the answers

    What is social media marketing used for?

    <p>Promoting products through social media platforms</p> Signup and view all the answers

    What is an example of a mobile marketing tool?

    <p>Mobile marketing via SMS</p> Signup and view all the answers

    What is the process of improving website traffic?

    <p>Search engine optimization</p> Signup and view all the answers

    What is a characteristic of search engine optimization?

    <p>Targets unpaid traffic</p> Signup and view all the answers

    What is a benefit of mobile marketing?

    <p>Ability to target specific audience</p> Signup and view all the answers

    What is a type of mobile marketing?

    <p>Mobile marketing via MMS</p> Signup and view all the answers

    What is a goal of search engine optimization?

    <p>Increase unpaid traffic</p> Signup and view all the answers

    What is social media marketing focused on?

    <p>Promoting products through social media platforms</p> Signup and view all the answers

    What is the primary goal of digital marketing?

    <p>To reach people looking for products and services</p> Signup and view all the answers

    What is the role of IT in marketing?

    <p>To promote products and services using digital distribution channels</p> Signup and view all the answers

    What is the primary focus of digital marketing?

    <p>To promote products and services</p> Signup and view all the answers

    What is the primary function of marketing?

    <p>To create, communicate, and deliver value to customers</p> Signup and view all the answers

    What is the role of digital marketing in business?

    <p>To help garner new traffic, leads, and sales</p> Signup and view all the answers

    What is the primary function of digital marketing models?

    <p>To help businesses promote products and services</p> Signup and view all the answers

    What is the primary focus of internet marketing?

    <p>To promote products and services using online channels</p> Signup and view all the answers

    What is the primary goal of digital marketing?

    <p>To achieve marketing objectives through electronic communications technology</p> Signup and view all the answers

    What is an example of a pull digital marketing technology?

    <p>Web site/blogs</p> Signup and view all the answers

    What is the role of digital devices in digital marketing?

    <p>To promote products and services using digital channels</p> Signup and view all the answers

    What is the primary goal of digital marketing in business?

    <p>To reach new customers and increase sales</p> Signup and view all the answers

    What is internet marketing?

    <p>The process of growing and promoting an organization using online media</p> Signup and view all the answers

    What is mobile marketing an example of?

    <p>Digital marketing</p> Signup and view all the answers

    What is the role of IT in digital marketing?

    <p>To promote products and services using digital distribution channels</p> Signup and view all the answers

    What is the primary focus of digital marketing models?

    <p>Achieving marketing objectives through electronic communications technology</p> Signup and view all the answers

    What is the difference between push and pull marketing?

    <p>Push marketing involves the marketer sending messages to the user, while pull marketing involves the user seeking out the content</p> Signup and view all the answers

    What is an example of a push digital marketing technology?

    <p>Email</p> Signup and view all the answers

    What is the role of IT in digital marketing?

    <p>To achieve marketing objectives through electronic communications technology</p> Signup and view all the answers

    What is digital marketing subcategorized on the basis of?

    <p>Communication channels</p> Signup and view all the answers

    What is the primary advantage of digital marketing?

    <p>It achieves marketing objectives through electronic communications technology</p> Signup and view all the answers

    What is the primary medium used in digital marketing?

    <p>Internet and online-based digital technologies</p> Signup and view all the answers

    What is the outcome of digital marketing campaigns?

    <p>Prevalence of marketing campaigns</p> Signup and view all the answers

    What is an example of non-Internet channels that provide digital media?

    <p>Mobile phones (SMS and MMS)</p> Signup and view all the answers

    What is the primary reason for the rise of digital marketing?

    <p>People increasingly use digital devices instead of visiting physical shops</p> Signup and view all the answers

    What is the key difference between digital marketing and online marketing?

    <p>Digital marketing extends to non-Internet channels, while online marketing is limited to internet channels</p> Signup and view all the answers

    What is the main objective of digital marketing campaigns?

    <p>To promote products and services</p> Signup and view all the answers

    What is a characteristic of digital marketing?

    <p>It involves a combination of marketing strategies</p> Signup and view all the answers

    What is the outcome of the development of digital marketing during the 1990s and 2000s?

    <p>The way brands and businesses use technology for marketing changed</p> Signup and view all the answers

    What is an example of digital marketing strategies?

    <p>Search engine optimization (SEO), search engine marketing (SEM), and content marketing</p> Signup and view all the answers

    What is the role of digital devices in digital marketing?

    <p>People increasingly use digital devices instead of visiting physical shops</p> Signup and view all the answers

    What is a key benefit of mobile marketing in terms of targeting a specific audience?

    <p>The ability to reach a specific target audience</p> Signup and view all the answers

    What type of traffic does Search Engine Optimization (SEO) target?

    <p>Unpaid traffic</p> Signup and view all the answers

    What is the primary focus of Social Media Marketing (SMM)?

    <p>Using social media platforms and websites to promote a product or service</p> Signup and view all the answers

    What is an example of a mobile marketing tool?

    <p>Mobile Web Marketing</p> Signup and view all the answers

    What is the process of improving the quality and quantity of website traffic?

    <p>Search Engine Optimization</p> Signup and view all the answers

    What is a characteristic of Search Engine Optimization (SEO)?

    <p>It targets unpaid traffic</p> Signup and view all the answers

    What is a type of mobile marketing that involves sending messages to users' handsets?

    <p>Mobile Marketing via SMS</p> Signup and view all the answers

    What is the primary objective of digital marketing?

    <p>To reach people looking for products and services</p> Signup and view all the answers

    What is the role of IT in marketing?

    <p>To promote products and services using digital distribution channels</p> Signup and view all the answers

    What is the primary focus of Internet Marketing?

    <p>Promoting products or services on the internet</p> Signup and view all the answers

    What is digital marketing?

    <p>The process of marketing a company online</p> Signup and view all the answers

    What is a benefit of mobile marketing in terms of user response?

    <p>Information about how the user responded to a marketing message</p> Signup and view all the answers

    What is a goal of Search Engine Optimization (SEO)?

    <p>To improve the quality and quantity of website traffic</p> Signup and view all the answers

    What is the primary focus of digital marketing?

    <p>To promote products and services online</p> Signup and view all the answers

    What is the role of digital marketing models?

    <p>To help businesses reach new customers</p> Signup and view all the answers

    What is internet marketing?

    <p>The process of promoting products and services online</p> Signup and view all the answers

    What is the primary goal of digital marketing?

    <p>To reach people looking for products and services</p> Signup and view all the answers

    What is the role of digital devices in digital marketing?

    <p>To reach people looking for products and services</p> Signup and view all the answers

    What is the primary focus of digital marketing models?

    <p>To help businesses reach new customers</p> Signup and view all the answers

    What is the primary advantage of digital marketing?

    <p>It helps businesses reach new customers</p> Signup and view all the answers

    What is the primary role of IT in Digital Marketing?

    <p>To achieve marketing objectives through electronic communication technology</p> Signup and view all the answers

    Which of the following is an example of a push digital marketing technology?

    <p>Email</p> Signup and view all the answers

    What is the primary difference between Push and Pull digital marketing technologies?

    <p>Initiator of the message</p> Signup and view all the answers

    What is Internet Marketing primarily focused on?

    <p>Promoting an organization using online media</p> Signup and view all the answers

    Which of the following is a subcategory of Digital Marketing?

    <p>All of the above</p> Signup and view all the answers

    What is the primary role of Digital Marketing Models?

    <p>To create digital marketing strategies</p> Signup and view all the answers

    What is the primary goal of Mobile Marketing?

    <p>To achieve marketing objectives through mobile devices</p> Signup and view all the answers

    What is the primary benefit of using Digital Marketing Models?

    <p>To improve marketing performance</p> Signup and view all the answers

    Which of the following is an example of a pull digital marketing technology?

    <p>Web site</p> Signup and view all the answers

    What is the primary characteristic of Digital Marketing?

    <p>Use of electronic communication technology</p> Signup and view all the answers

    What is digital marketing primarily concerned with?

    <p>Using internet and online based digital technologies to promote products and services</p> Signup and view all the answers

    What is the primary difference between digital marketing and online marketing?

    <p>Digital marketing extends to non-Internet channels</p> Signup and view all the answers

    What is the main outcome of digital marketing campaigns?

    <p>Employing combinations of digital marketing strategies</p> Signup and view all the answers

    What is an example of a non-Internet channel that provides digital media?

    <p>Mobile phones (SMS and MMS)</p> Signup and view all the answers

    What is a common characteristic of digital marketing campaigns?

    <p>They employ combinations of digital marketing strategies</p> Signup and view all the answers

    What is the role of digital devices in digital marketing?

    <p>People increasingly use digital devices instead of visiting physical shops</p> Signup and view all the answers

    What is a common digital marketing strategy?

    <p>Influencer marketing</p> Signup and view all the answers

    What is the outcome of the development of digital marketing during the 1990s and 2000s?

    <p>The change in the way brands and businesses use technology for marketing</p> Signup and view all the answers

    What is an example of digital marketing extending to non-Internet channels?

    <p>On-hold mobile ring tones</p> Signup and view all the answers

    What is the primary focus of digital marketing?

    <p>Using digital technologies to promote products and services</p> Signup and view all the answers

    What is a key difference between digital marketing and online marketing?

    <p>Digital marketing uses non-Internet channels.</p> Signup and view all the answers

    What is an example of a push digital marketing technology?

    <p>Television advertisements</p> Signup and view all the answers

    What is the primary focus of search engine optimization?

    <p>Increasing website traffic</p> Signup and view all the answers

    What is social media marketing primarily used for?

    <p>Promoting products and services</p> Signup and view all the answers

    What is mobile marketing an example of?

    <p>Digital marketing</p> Signup and view all the answers

    What is the primary goal of digital marketing models?

    <p>To promote products and services</p> Signup and view all the answers

    What is a characteristic of search engine optimization?

    <p>It involves keyword research</p> Signup and view all the answers

    What is an example of a pull digital marketing strategy?

    <p>Blogs</p> Signup and view all the answers

    What is a type of mobile marketing?

    <p>SMS and MMS advertising</p> Signup and view all the answers

    What is an advantage of digital marketing?

    <p>It provides measurable results</p> Signup and view all the answers

    What is the primary goal of digital marketing technologies?

    <p>To achieve marketing objectives through electronic communications technology</p> Signup and view all the answers

    Which of the following is an example of a pull digital marketing technology?

    <p>Website and blogs</p> Signup and view all the answers

    What is the primary focus of internet marketing?

    <p>Growing and promoting an organization using online media</p> Signup and view all the answers

    Which of the following is an example of push digital marketing technology?

    <p>Email marketing</p> Signup and view all the answers

    What is the primary difference between push and pull digital marketing strategies?

    <p>The direction of communication</p> Signup and view all the answers

    What is the primary goal of mobile marketing?

    <p>To promote products and services through mobile devices</p> Signup and view all the answers

    Which of the following is a subcategory of digital marketing based on communication channels?

    <p>Mobile marketing</p> Signup and view all the answers

    What is the primary benefit of search engine optimization?

    <p>Increased website traffic</p> Signup and view all the answers

    What is the primary focus of social media marketing?

    <p>Building brand awareness and engagement</p> Signup and view all the answers

    What is the role of digital devices in digital marketing?

    <p>To enable digital marketing channels</p> Signup and view all the answers

    What is the primary advantage of using Mobile Marketing via SMS?

    <p>To reach a wider audience</p> Signup and view all the answers

    What is the main goal of Search Engine Optimization (SEO)?

    <p>To improve the quality and quantity of website traffic</p> Signup and view all the answers

    Which of the following is a characteristic of Push Digital Marketing?

    <p>Marketer initiates the interaction</p> Signup and view all the answers

    What is the primary focus of Social Media Marketing?

    <p>To promote products through social media platforms</p> Signup and view all the answers

    What is the primary benefit of using Mobile Web Marketing?

    <p>To reach a wider audience</p> Signup and view all the answers

    Which of the following is an example of a Pull Digital Marketing strategy?

    <p>Creating a website that customers can visit</p> Signup and view all the answers

    What is the primary goal of Internet Marketing?

    <p>To reach a wider audience through online channels</p> Signup and view all the answers

    What is the primary advantage of using Mobile Marketing via Bluetooth?

    <p>To provide location-based services</p> Signup and view all the answers

    What is the primary difference between Push and Pull Digital Marketing strategies?

    <p>Push marketing involves the marketer initiating the interaction, while pull marketing involves the customer initiating the interaction</p> Signup and view all the answers

    What is the primary goal of Search Engine Optimization (SEO) in terms of website traffic?

    <p>To improve the quality and quantity of website traffic</p> Signup and view all the answers

    What is the primary purpose of digital marketing?

    <p>To reach people looking for products and services</p> Signup and view all the answers

    What is mobile marketing an example of?

    <p>Push digital marketing strategy</p> Signup and view all the answers

    What is the primary goal of search engine optimization?

    <p>To increase website traffic</p> Signup and view all the answers

    What is the primary focus of social media marketing?

    <p>To promote products and services to a targeted audience</p> Signup and view all the answers

    What is the difference between push and pull digital marketing strategies?

    <p>Push marketing involves the marketer sending a message to the recipient, while pull marketing involves the recipient seeking out the message</p> Signup and view all the answers

    What is the role of IT in digital marketing?

    <p>To promote products and services using digital distribution channels</p> Signup and view all the answers

    What is internet marketing?

    <p>The process of marketing a company online to prospective leads and high-value consumers</p> Signup and view all the answers

    What is the primary benefit of mobile marketing?

    <p>It allows businesses to reach a wider audience</p> Signup and view all the answers

    What is the primary goal of digital marketing models?

    <p>To promote products and services using digital distribution channels</p> Signup and view all the answers

    What is the primary characteristic of search engine optimization?

    <p>It is used to improve website traffic</p> Signup and view all the answers

    Study Notes

    Role of IT in Digital Marketing

    • Digital marketing involves using electronic communications technology to achieve marketing objectives.
    • It is subcategorized into:
      • Internet Marketing
      • Mobile Marketing

    Digital Marketing Models

    • Pull Digital Marketing:
      • Involves users seeking out content
      • Examples: websites, blogs, and streaming media
    • Push Digital Marketing:
      • Involves both marketers and recipients
      • Examples: email, SMS, and RSS

    Internet Marketing

    • Process of growing and promoting an organization using online media
    • Includes:
      • Advertising products and services
      • Public relations
      • Social media
      • Market research
      • Email marketing
      • Direct sales

    Mobile Marketing and its Tools

    • Ability to reach a specific target audience
    • Information about user responses to marketing messages
    • Proof of message receipt on user's handset
    • Tools:
      • Mobile Marketing via SMS
      • Mobile Marketing via MMS
      • Mobile Web Marketing
      • Mobile Marketing via Bluetooth

    Search Engine Optimization (SEO)

    • Process of improving website traffic from search engines
    • Targets unpaid traffic rather than direct or paid traffic

    Social Media Marketing (SMM)

    • Use of social media platforms and websites to promote products or services
    • Popular for practitioners and researchers
    • Includes choosing the right social media platform

    Conclusion

    • Digital marketing involves internet and online-based digital technologies to promote products and services
    • Development changed the way brands and businesses use technology for marketing
    • Campaigns employ combinations of SEO, SEM, content marketing, influencer marketing, and more

    Role of IT in Digital Marketing

    • Digital marketing is the component of marketing that utilizes internet and online-based digital technologies to promote products and services.
    • The role of digital marketing is to help businesses garner new traffic, leads, and sales by reaching people looking for their products and services.

    Role of IT and Marketing

    • Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and managing customer relationships.
    • Digital marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal, and cost-effective manner.
    • Digital marketing is subcategorized into internet marketing and mobile marketing.

    Digital Marketing Models

    • Pull digital marketing technologies involve the user seeking out and directly accessing content (e.g., websites, blogs, streaming media).
    • Push digital marketing technologies involve the marketer sending messages to the user (e.g., email, SMS, RSS).

    Internet Marketing

    • Internet marketing is the process of growing and promoting an organization using online media.
    • It includes advertising products, services, public relations, social media, market research, email marketing, and direct sales.

    Mobile Marketing and Its Tools

    • Mobile marketing allows businesses to reach a specific target audience, gather information about user responses, and provide proof of message delivery.
    • Mobile marketing tools include SMS, MMS, mobile web marketing, and mobile marketing via Bluetooth.

    Search Engine Optimization (SEO)

    • SEO is the process of improving the quality and quantity of website traffic from search engines.
    • SEO targets unpaid traffic rather than direct or paid traffic.

    Social Media Marketing (SMM)

    • SMM is the use of social media platforms and websites to promote a product or service.
    • Social media platforms are becoming increasingly popular for both practitioners and researchers.

    Conclusion

    • Digital marketing involves the use of internet and online-based digital technologies to promote products and services.
    • It has changed the way brands and businesses use technology for marketing, and has become essential for reaching customers in today's digital age.

    Role of IT in Digital Marketing

    • Digital marketing is the component of marketing that utilizes internet and online-based digital technologies to promote products and services.
    • The role of digital marketing is to help businesses garner new traffic, leads, and sales by reaching people looking for their products and services.

    Role of IT and Marketing

    • Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and managing customer relationships.
    • Digital marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal, and cost-effective manner.
    • Digital marketing is subcategorized into internet marketing and mobile marketing.

    Digital Marketing Models

    • Pull digital marketing technologies involve the user seeking out and directly accessing content (e.g., websites, blogs, streaming media).
    • Push digital marketing technologies involve the marketer sending messages to the user (e.g., email, SMS, RSS).

    Internet Marketing

    • Internet marketing is the process of growing and promoting an organization using online media.
    • It includes advertising products, services, public relations, social media, market research, email marketing, and direct sales.

    Mobile Marketing and Its Tools

    • Mobile marketing allows businesses to reach a specific target audience, gather information about user responses, and provide proof of message delivery.
    • Mobile marketing tools include SMS, MMS, mobile web marketing, and mobile marketing via Bluetooth.

    Search Engine Optimization (SEO)

    • SEO is the process of improving the quality and quantity of website traffic from search engines.
    • SEO targets unpaid traffic rather than direct or paid traffic.

    Social Media Marketing (SMM)

    • SMM is the use of social media platforms and websites to promote a product or service.
    • Social media platforms are becoming increasingly popular for both practitioners and researchers.

    Conclusion

    • Digital marketing involves the use of internet and online-based digital technologies to promote products and services.
    • It has changed the way brands and businesses use technology for marketing, and has become essential for reaching customers in today's digital age.

    Digital Marketing

    • Digital marketing involves achieving marketing objectives through the use of electronic communications technology.
    • It can be subcategorized into:
      • Internet Marketing
      • Mobile Marketing

    Digital Marketing Models

    • Pull Digital Marketing:
      • Involves the user seeking out and directly grabbing content.
      • Examples: Website/blogs and streaming media (audio and video).
    • Push Digital Marketing:
      • Involves both the marketer and the recipients.
      • Examples: Email, SMS, and RSS.

    Internet Marketing

    • Internet marketing is the process of growing and promoting an organization using online media.
    • It includes:
      • Advertising products and services
      • Public relations
      • Social media
      • Market research
      • Email marketing
      • Direct sales

    Mobile Marketing and its Tools

    • Mobile marketing involves reaching a specific target audience.
    • It provides:
      • Information about how the user responded to a marketing message
      • Proof that a message has been received by the user's handset
    • Tools:
      • Mobile Marketing via SMS
      • Mobile Marketing via MMS
      • Mobile Web Marketing
      • Mobile Marketing via Bluetooth

    Search Engine Optimization (SEO)

    • SEO is the process of improving the quality and quantity of website traffic to a website or web page from search engines.
    • It targets unpaid traffic rather than direct traffic or paid traffic.

    Social Media Marketing (SMM)

    • SMM is the use of social media platforms and websites to promote a product or service.
    • It is becoming more popular for both practitioners and researchers.

    Role of IT in Digital Marketing

    • Digital marketing is the component of marketing that utilizes internet and online-based digital technologies.
    • The role of digital marketing is to help garner new traffic, leads, and sales for a business by reaching people looking for products and services.
    • Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, and on-hold mobile ring tones.

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    Description

    This quiz covers the role of information technology in achieving marketing objectives through electronic communications technology, including internet marketing and mobile marketing.

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