Podcast
Questions and Answers
What is the main goal in the step of testing prototypes?
What is the main goal in the step of testing prototypes?
To evaluate the effectiveness of the prototypes and gather feedback.
What is an assumption in the design process?
What is an assumption in the design process?
What does usability testing focus on?
What does usability testing focus on?
A/B testing involves changing multiple variables simultaneously.
A/B testing involves changing multiple variables simultaneously.
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Design Thinking = Putting ______ first.
Design Thinking = Putting ______ first.
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What is innovation?
What is innovation?
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Innovation is easily measurable.
Innovation is easily measurable.
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Innovation starts with ________.
Innovation starts with ________.
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What is design thinking?
What is design thinking?
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Define empathy in the context of design thinking.
Define empathy in the context of design thinking.
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What are some tips for conducting user or customer interviews in the Empathize stage?
What are some tips for conducting user or customer interviews in the Empathize stage?
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In the Empathize stage, it is essential to respect privacy and confidentiality during user interviews.
In the Empathize stage, it is essential to respect privacy and confidentiality during user interviews.
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What is the main goal of the Define phase?
What is the main goal of the Define phase?
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In the Define phase, the 'How Might We' questions help translate insights into __________.
In the Define phase, the 'How Might We' questions help translate insights into __________.
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Match the following prototype methods with their corresponding type of idea:
Match the following prototype methods with their corresponding type of idea:
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Study Notes
What is Innovation?
- Innovation refers to the creation of new ideas that result in the development of new or improved products, processes, or services which are then spread or transferred across markets.
- It is the ability to generate and execute new ideas, which starts with creativity.
Creativity vs. Innovation
- Creativity is the use of imagination or original ideas to create something, and it's difficult to measure.
- Innovation is the introduction of new or improved goods, services, processes, etc., and it can be easily measured.
- Innovation follows creativity.
Design Thinking Approach
- Design thinking is a user-centered approach to problem-solving that combines both creative and analytical thinking.
- It's a problem-solving approach that is user-centric, creative, and analytical.
- Design thinking is not just about aesthetics, but also about how it works.
What Design Thinking is Not
- Design thinking is not merely aesthetics, but also about problem-solving.
- It's not a linear and rigid process, but a multidisciplinary and intentional approach.
- It's not just about a quick fix, but about building empathy and encouraging collaboration.
Design Thinking in Action
- Example: LGU vs COVID PH, a platform that serves as an accessible repository of information, innovations, inspirations, and best practices by local government units (LGUs) in their fight against COVID-19.
- Example: Digital Farmers Program, a ladderized training program designed to create future-ready farmers by teaching them digital skills and smart agriculture.
Why Design Thinking Works
- It has a user-centric focus, which reduces risk and encourages collaboration.
- It builds creative confidence and addresses biases and behavior.
- It encourages rapid prototyping and adapts across industries.
Use of Design Thinking in Startups
- It can be used in product development, market testing, service innovation, business model design, customer experience, and user research.
Mindsets and Methodology
- The mindsets of design thinking include putting people first, thinking visually, radical collaboration, and embracing ambiguity.
- The methodology of design thinking is a non-linear, wayfinding tool that guides the design process.
Design Challenge
- A design challenge may be a "How might we" question that encourages creative solutions to a problem.
Empathize
- The first step of the design thinking process is to empathize with the users, which involves putting oneself in the shoes of others.
- The goal of this step is to gain a deep understanding of the users' needs, experiences, and challenges.
- Tools used in this step include customer personas, journey maps, and open-ended questions.
Define
- The second step of the design thinking process is to define the problem, which involves synthesizing observations and insights to articulate a clear and actionable problem statement.
- Tools used in this step include How Might We questions.
- Good HMWs are broad, yet specific, and take into account different directions.
Ideate
- The third step of the design thinking process is to ideate, which involves generating a wide range of creative ideas to address the defined problem.
- The goal of this step is to value quantity over quality and generate as many ideas as possible.### Ideate
- Note and Vote is a democratic and structured method used in the Ideate phase to encourage individual ideation followed by collective decision-making.
- Participants take time to note down their ideas independently, followed by silent voting to prioritize ideas.
Prototype
- The goal of the Prototype phase is to turn selected ideas from the Ideate phase into tangible forms.
- The mindset in this phase is to "build to think".
- Prototypes will evolve over time as ideas evolve.
- Types of prototypes include:
- Digital Prototypes (e.g., wireframes, interactive models) for digital products/services
- Physical Models (e.g., 3D printing, clay modeling) for physical products
- Role Playing or Service Blueprinting for service experiences
- Flowcharts or Storyboards for systems or processes
- Interactive Prototypes (e.g., InVision, Figma) for software interfaces
- Business Model Canvas for business models
- Mockups or Storyboards for marketing campaigns
Test
- The goal of the Test phase is to evaluate the effectiveness of the prototypes and gather feedback.
- This phase involves testing prototypes with real users to assess their response and gather insights for further refinement.
- Testing is used to evaluate assumptions made during the design process.
- Types of testing include:
- Usability Testing to evaluate user experience and ease of learning
- A/B Testing to compare two versions of a product or feature
- Think Aloud Testing to understand user thought processes
- Focus Groups to gather diverse feedback on a product or concept
Design Thinking
- Design Thinking is a people-first approach to problem-solving.
- A Design Thinker is someone who has the capability to see opportunities behind problems.
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Description
Explore the basics of design thinking and its role in driving innovation and creativity. Learn how to develop new ideas and improve products, processes, and services.
