Design Thinking Fundamentals: Innovation and Creativity
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Questions and Answers

What is the main goal in the step of testing prototypes?

To evaluate the effectiveness of the prototypes and gather feedback.

What is an assumption in the design process?

  • Random idea
  • Guess based on research (correct)
  • Proven fact
  • Irrelevant information
  • What does usability testing focus on?

  • Backend development
  • User interface design
  • User experience, ease of learning, and efficiency (correct)
  • Marketing strategies
  • A/B testing involves changing multiple variables simultaneously.

    <p>False</p> Signup and view all the answers

    Design Thinking = Putting ______ first.

    <p>people</p> Signup and view all the answers

    What is innovation?

    <p>Introduction of new or improved goods, services, processes, etc.</p> Signup and view all the answers

    Innovation is easily measurable.

    <p>False</p> Signup and view all the answers

    Innovation starts with ________.

    <p>creativity</p> Signup and view all the answers

    What is design thinking?

    <p>A user-centered approach to problem-solving that combines creative and analytical thinking</p> Signup and view all the answers

    Define empathy in the context of design thinking.

    <p>Putting ourselves in the shoes of other people and understanding their needs, experiences, and challenges.</p> Signup and view all the answers

    What are some tips for conducting user or customer interviews in the Empathize stage?

    <p>Prepare Open-Ended Questions, Build Rapport, Active Listening, Encourage Storytelling, Observe Non-Verbal Cues, Follow-Up Questions</p> Signup and view all the answers

    In the Empathize stage, it is essential to respect privacy and confidentiality during user interviews.

    <p>True</p> Signup and view all the answers

    What is the main goal of the Define phase?

    <p>To articulate a clear problem statement</p> Signup and view all the answers

    In the Define phase, the 'How Might We' questions help translate insights into __________.

    <p>opportunities for design and innovation</p> Signup and view all the answers

    Match the following prototype methods with their corresponding type of idea:

    <p>Digital Prototypes (e.g., Wireframes, Interactive Models) = Digital Product/Service Physical Models (e.g., 3D Printing, Clay Modeling) = Physical Product Role Playing or Service Blueprinting = Service Experience Flowcharts or Storyboards = System or Process</p> Signup and view all the answers

    Study Notes

    What is Innovation?

    • Innovation refers to the creation of new ideas that result in the development of new or improved products, processes, or services which are then spread or transferred across markets.
    • It is the ability to generate and execute new ideas, which starts with creativity.

    Creativity vs. Innovation

    • Creativity is the use of imagination or original ideas to create something, and it's difficult to measure.
    • Innovation is the introduction of new or improved goods, services, processes, etc., and it can be easily measured.
    • Innovation follows creativity.

    Design Thinking Approach

    • Design thinking is a user-centered approach to problem-solving that combines both creative and analytical thinking.
    • It's a problem-solving approach that is user-centric, creative, and analytical.
    • Design thinking is not just about aesthetics, but also about how it works.

    What Design Thinking is Not

    • Design thinking is not merely aesthetics, but also about problem-solving.
    • It's not a linear and rigid process, but a multidisciplinary and intentional approach.
    • It's not just about a quick fix, but about building empathy and encouraging collaboration.

    Design Thinking in Action

    • Example: LGU vs COVID PH, a platform that serves as an accessible repository of information, innovations, inspirations, and best practices by local government units (LGUs) in their fight against COVID-19.
    • Example: Digital Farmers Program, a ladderized training program designed to create future-ready farmers by teaching them digital skills and smart agriculture.

    Why Design Thinking Works

    • It has a user-centric focus, which reduces risk and encourages collaboration.
    • It builds creative confidence and addresses biases and behavior.
    • It encourages rapid prototyping and adapts across industries.

    Use of Design Thinking in Startups

    • It can be used in product development, market testing, service innovation, business model design, customer experience, and user research.

    Mindsets and Methodology

    • The mindsets of design thinking include putting people first, thinking visually, radical collaboration, and embracing ambiguity.
    • The methodology of design thinking is a non-linear, wayfinding tool that guides the design process.

    Design Challenge

    • A design challenge may be a "How might we" question that encourages creative solutions to a problem.

    Empathize

    • The first step of the design thinking process is to empathize with the users, which involves putting oneself in the shoes of others.
    • The goal of this step is to gain a deep understanding of the users' needs, experiences, and challenges.
    • Tools used in this step include customer personas, journey maps, and open-ended questions.

    Define

    • The second step of the design thinking process is to define the problem, which involves synthesizing observations and insights to articulate a clear and actionable problem statement.
    • Tools used in this step include How Might We questions.
    • Good HMWs are broad, yet specific, and take into account different directions.

    Ideate

    • The third step of the design thinking process is to ideate, which involves generating a wide range of creative ideas to address the defined problem.
    • The goal of this step is to value quantity over quality and generate as many ideas as possible.### Ideate
    • Note and Vote is a democratic and structured method used in the Ideate phase to encourage individual ideation followed by collective decision-making.
    • Participants take time to note down their ideas independently, followed by silent voting to prioritize ideas.

    Prototype

    • The goal of the Prototype phase is to turn selected ideas from the Ideate phase into tangible forms.
    • The mindset in this phase is to "build to think".
    • Prototypes will evolve over time as ideas evolve.
    • Types of prototypes include:
      • Digital Prototypes (e.g., wireframes, interactive models) for digital products/services
      • Physical Models (e.g., 3D printing, clay modeling) for physical products
      • Role Playing or Service Blueprinting for service experiences
      • Flowcharts or Storyboards for systems or processes
      • Interactive Prototypes (e.g., InVision, Figma) for software interfaces
      • Business Model Canvas for business models
      • Mockups or Storyboards for marketing campaigns

    Test

    • The goal of the Test phase is to evaluate the effectiveness of the prototypes and gather feedback.
    • This phase involves testing prototypes with real users to assess their response and gather insights for further refinement.
    • Testing is used to evaluate assumptions made during the design process.
    • Types of testing include:
      • Usability Testing to evaluate user experience and ease of learning
      • A/B Testing to compare two versions of a product or feature
      • Think Aloud Testing to understand user thought processes
      • Focus Groups to gather diverse feedback on a product or concept

    Design Thinking

    • Design Thinking is a people-first approach to problem-solving.
    • A Design Thinker is someone who has the capability to see opportunities behind problems.

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    Description

    Explore the basics of design thinking and its role in driving innovation and creativity. Learn how to develop new ideas and improve products, processes, and services.

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