Podcast
Questions and Answers
What is the primary purpose of storytelling in design?
What is the primary purpose of storytelling in design?
What type of thinking is used in the problem-solving process to propose multiple possible solutions?
What type of thinking is used in the problem-solving process to propose multiple possible solutions?
What is the benefit of using storytelling in design?
What is the benefit of using storytelling in design?
What is the role of high-fidelity prototypes in the design process?
What is the role of high-fidelity prototypes in the design process?
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What is the Double Diamond process used for in design?
What is the Double Diamond process used for in design?
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What is the outcome of using storytelling and prototyping in design?
What is the outcome of using storytelling and prototyping in design?
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What is the focus of convergent thinking in the design process?
What is the focus of convergent thinking in the design process?
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What is the relationship between storytelling and prototypes in design?
What is the relationship between storytelling and prototypes in design?
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What is the primary objective of collecting information about the target consumer in the design thinking approach?
What is the primary objective of collecting information about the target consumer in the design thinking approach?
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What is the significance of storytelling in the design thinking process?
What is the significance of storytelling in the design thinking process?
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What is the purpose of constructing a persona empathy map?
What is the purpose of constructing a persona empathy map?
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What should be done first when faced with a problem in the design thinking approach?
What should be done first when faced with a problem in the design thinking approach?
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What is the role of storytelling in the generative research phase?
What is the role of storytelling in the generative research phase?
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What is the outcome of analyzing the data gathered from storytelling sessions with consumers?
What is the outcome of analyzing the data gathered from storytelling sessions with consumers?
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When is storytelling used in the design thinking process?
When is storytelling used in the design thinking process?
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What is the primary benefit of empathizing with consumers in the design thinking approach?
What is the primary benefit of empathizing with consumers in the design thinking approach?
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What is the primary purpose of the first diamond in the design process?
What is the primary purpose of the first diamond in the design process?
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What is the primary function of storytelling in the design process?
What is the primary function of storytelling in the design process?
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What is the purpose of the 'domain/what' element in a story?
What is the purpose of the 'domain/what' element in a story?
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What is the primary goal of the 'develop' phase in the design process?
What is the primary goal of the 'develop' phase in the design process?
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What is the purpose of the 'deliver' phase in the design process?
What is the purpose of the 'deliver' phase in the design process?
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What is the primary role of the 'players/who' element in a story?
What is the primary role of the 'players/who' element in a story?
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What is the purpose of the storytelling approach in the design process?
What is the purpose of the storytelling approach in the design process?
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What is the primary outcome of the 'define' phase in the design process?
What is the primary outcome of the 'define' phase in the design process?
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Study Notes
The Design Process
- The first diamond helps people define what the problem is and involves talking to and spending time with people who are part of the issue.
- Storytelling offers the opportunity of hearing feedback about the product from the consumers' mouth or seeing how the product could be used in real life.
The Four Steps of the Design Process
- Define: The understanding from the discovery phase can help describe the challenge in a different manner.
- Develop: The second diamond inspires people to offer multiple answers to the well-defined problem, trying to find motivation from elsewhere and co-designing with a variety of diverse people.
- Develop (continued): Every story has three elements: 1. Domain/What (definition of the topic), 2. Players/Who (people involved in the story), and 3. Story flow/How (three main chapters: beginning, middle, and end).
- Deliver: Includes experimenting with different solutions in a limited way, discarding those that are not feasible and refining the ones that will work.
Storytelling in the Design Process
- Storytelling is used to identify the problem using qualitative data from consumers.
- Several sessions using storytelling can be scheduled together with consumers who possess the persona characteristics.
- The data gathered from these sessions need to be analyzed to form a comprehensive knowledge concerning the problem.
Importance of Storytelling
- Storytelling is vital to empathize with consumers and their problems as they relate their pain points.
- Storytelling offers actual details to be used in picturing solutions to certain problems.
- Storytelling is a vital instrument for feedback.
Double Diamond and Thinking Processes
- The Double Diamond represents a process that uses both divergent and convergent thinking.
- Divergent thinking solves problems by proposing multiple possible solutions to identify the one that is best.
- Convergent thinking concentrates on finding the single best solution to a problem.
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Description
Learn about the design process, including the define and develop stages, and its importance in product development and understanding consumer needs.