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Davis (1989) Technology Acceptance Model (TAM) Quiz

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Davis (1989) Technology Acceptance Model (TAM) Quiz

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Questions and Answers

What is the main concept of the Technology Acceptance Model (TAM)?

Users formulate a positive attitude toward technology when they perceive it to be useful and easy to use.

What are the three new constructs proposed to be embedded into the TAM for better understanding customer acceptance of internet banking in Jordan?

Bank credibility, Perceived Risk, and Perceived Trust.

What variable replaces actual usage in the modified TAM model for internet banking in Jordan?

Intention to adopt internet banking.

Why is the rate of using internet banking in Jordan relatively low according to Abbad et al. (2011)?

Due to technical and nontechnical limitations of e-commerce in general and internet banking in particular. Signup and view all the answers

According to Venkatesh and Davis (2000), how does Perceived Ease of Use (PEOU) influence attitude and use in the TAM?

PEOU influences attitude and use indirectly through Perceived Usefulness (PU). Signup and view all the answers

Define perceived usefulness (PU) as described by Davis (1989).

Perceived usefulness is the degree to which a person believes that using a particular system would enhance his or her job performance. Signup and view all the answers

What is the relation between perceived ease-of-use (PEOU) and perceived usefulness (PU) according to Davis (1989)?

Perceived ease-of-use mediates the effect of perceived usefulness on attitude and intended use. Signup and view all the answers

Explain the significance of the Theory of Reasoned Action (TRA) in the development of the Technology Acceptance Model (TAM) by Davis (1989).

Davis (1989) built upon the TRA developed by Fishbein and Ajzen (1975) to introduce TAM, which focuses on users' adoption of computer systems based on behavioral intentions. Signup and view all the answers

How does the Technology Acceptance Model (TAM) suggest users make decisions regarding the adoption of new software packages?

TAM suggests that users' decisions are influenced by factors such as perceived usefulness and perceived ease-of-use when presented with new software packages. Signup and view all the answers

Explain the concept of a positive use-performance relationship as proposed by Davis (1989) in the Technology Acceptance Model (TAM).

In TAM, if a user perceives a specific technology as useful, they will believe in a positive use-performance relationship. Signup and view all the answers

Study Notes

Technology Acceptance Model (TAM)

Introduced by Davis (1989), based on Theory of Reasoned Action (TRA) by Fishbein and Ajzen (1975)
Explores users' adoption of computer systems, influenced by behavioral intention to use, attitudes, and two beliefs: perceived usefulness and perceived ease-of-use

Perceived Usefulness (PU) and Perceived Ease-of-Use (PEOU)

PU: degree to which a person believes using a system enhances job performance
PEOU: degree to which a person believes using a system is free from effort
Positive PU and PEOU lead to positive perceptions and increased acceptance of technology

Relationship between PU and PEOU

PU mediates the effect of PEOU on attitude and intended use
PEOU influences attitude and use indirectly through PU

Applications of TAM

Social influence and cognitive instrumental processes
Control, intrinsic motivation, and emotion
Integrating risk and acceptance of e-commerce
Flow theory in online consumer behavior
Acceptance of telemedicine technology
Application usage on the World Wide Web
Learning goal orientation

Contributions and Adjustments to TAM

Researchers have applied and adjusted TAM to electronic environments and internet adoption
Proposed dimensions of internet banking: bank credibility, perceived risk, and perceived trust
Hypothesized relationships between constructs and intention to adopt internet banking in Jordan

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Description

Test your knowledge of Davis (1989) Technology Acceptance Model (TAM) and its relation to Theory of Reasoned Action (TRA). Learn about the factors influencing users' adoption of computer systems based on behavioral intentions and attitudes towards perceived usefulness and ease of use.