10 Questions
What is the main concept of the Technology Acceptance Model (TAM)?
Users formulate a positive attitude toward technology when they perceive it to be useful and easy to use.
What are the three new constructs proposed to be embedded into the TAM for better understanding customer acceptance of internet banking in Jordan?
Bank credibility, Perceived Risk, and Perceived Trust.
What variable replaces actual usage in the modified TAM model for internet banking in Jordan?
Intention to adopt internet banking.
Why is the rate of using internet banking in Jordan relatively low according to Abbad et al. (2011)?
Due to technical and nontechnical limitations of e-commerce in general and internet banking in particular.
According to Venkatesh and Davis (2000), how does Perceived Ease of Use (PEOU) influence attitude and use in the TAM?
PEOU influences attitude and use indirectly through Perceived Usefulness (PU).
Define perceived usefulness (PU) as described by Davis (1989).
Perceived usefulness is the degree to which a person believes that using a particular system would enhance his or her job performance.
What is the relation between perceived ease-of-use (PEOU) and perceived usefulness (PU) according to Davis (1989)?
Perceived ease-of-use mediates the effect of perceived usefulness on attitude and intended use.
Explain the significance of the Theory of Reasoned Action (TRA) in the development of the Technology Acceptance Model (TAM) by Davis (1989).
Davis (1989) built upon the TRA developed by Fishbein and Ajzen (1975) to introduce TAM, which focuses on users' adoption of computer systems based on behavioral intentions.
How does the Technology Acceptance Model (TAM) suggest users make decisions regarding the adoption of new software packages?
TAM suggests that users' decisions are influenced by factors such as perceived usefulness and perceived ease-of-use when presented with new software packages.
Explain the concept of a positive use-performance relationship as proposed by Davis (1989) in the Technology Acceptance Model (TAM).
In TAM, if a user perceives a specific technology as useful, they will believe in a positive use-performance relationship.
Study Notes
Technology Acceptance Model (TAM)
- Introduced by Davis (1989), based on Theory of Reasoned Action (TRA) by Fishbein and Ajzen (1975)
- Explores users' adoption of computer systems, influenced by behavioral intention to use, attitudes, and two beliefs: perceived usefulness and perceived ease-of-use
Perceived Usefulness (PU) and Perceived Ease-of-Use (PEOU)
- PU: degree to which a person believes using a system enhances job performance
- PEOU: degree to which a person believes using a system is free from effort
- Positive PU and PEOU lead to positive perceptions and increased acceptance of technology
Relationship between PU and PEOU
- PU mediates the effect of PEOU on attitude and intended use
- PEOU influences attitude and use indirectly through PU
Applications of TAM
- Social influence and cognitive instrumental processes
- Control, intrinsic motivation, and emotion
- Integrating risk and acceptance of e-commerce
- Flow theory in online consumer behavior
- Acceptance of telemedicine technology
- Application usage on the World Wide Web
- Learning goal orientation
Contributions and Adjustments to TAM
- Researchers have applied and adjusted TAM to electronic environments and internet adoption
- Proposed dimensions of internet banking: bank credibility, perceived risk, and perceived trust
- Hypothesized relationships between constructs and intention to adopt internet banking in Jordan
Test your knowledge of Davis (1989) Technology Acceptance Model (TAM) and its relation to Theory of Reasoned Action (TRA). Learn about the factors influencing users' adoption of computer systems based on behavioral intentions and attitudes towards perceived usefulness and ease of use.
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