Podcast
Questions and Answers
What is research?
What is research?
It is the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Which of these is NOT a purpose of research?
Which of these is NOT a purpose of research?
What are the two primary research methods?
What are the two primary research methods?
Qualitative and Quantitative
What type of research focuses on expanding knowledge on current issues?
What type of research focuses on expanding knowledge on current issues?
Signup and view all the answers
Match the following research types with their characteristics:
Match the following research types with their characteristics:
Signup and view all the answers
What is a characteristic of good research?
What is a characteristic of good research?
Signup and view all the answers
What is the purpose of exploratory research?
What is the purpose of exploratory research?
Signup and view all the answers
Inductive research methods are associated with qualitative research.
Inductive research methods are associated with qualitative research.
Signup and view all the answers
What does accuracy in research refer to?
What does accuracy in research refer to?
Signup and view all the answers
The two methods used to conduct research are ___ and ___ methods.
The two methods used to conduct research are ___ and ___ methods.
Signup and view all the answers
Study Notes
What is Research?
- Systematic investigation to establish facts and reach new conclusions.
- Defined as careful study of a particular concern or problem using scientific methods.
- Earl Robert Babbie describes research as systematic inquiry for description, explanation, prediction, and control of phenomena using both inductive and deductive approaches.
Inductive and Deductive Methods
- Inductive Methods: Analyze observed events; typically associated with qualitative research.
- Deductive Methods: Verify observed events; commonly linked to quantitative analysis.
Purpose of Research
- Identify potential and new customers.
- Understand existing customers and their needs.
- Set pragmatic goals for the organization.
- Develop effective market strategies.
- Address and solve business challenges.
- Plan for business expansion.
- Discover new business opportunities.
Characteristics of Research
- Systematic approach to capture accurate data, adhering to ethics and conduct.
- Analysis relies on logical reasoning, utilizing both inductive and deductive methods.
- Real-time knowledge derived from observations in natural settings.
- In-depth analysis ensures data integrity and minimizes anomalies.
- Generates new questions and fosters further research opportunities.
- Analytical nature leverages all data to eliminate ambiguity.
- Accuracy is crucial; it entails correct information and reliable data collection methods.
Purposes of Research
-
Exploratory Research:
- Investigates new problem areas without definitive conclusions.
- Lays groundwork for further data collection and analysis.
-
Descriptive Research:
- Expands knowledge through data collection on current issues, only requiring one variable.
- Aims to describe, explain, and validate findings.
- Example: Survey on the moral rights of top management regarding profit-sharing.
-
Explanatory Research:
- Understands impacts of changes in procedures, often via experiments.
- Example: Examining rebranding's effect on customer loyalty.
Comparative Analysis of Research Types
-
Exploratory Research:
- Unstructured approach, used in early decision-making stages.
-
Descriptive Research:
- Structured approach, applied in later decision-making stages.
-
Explanatory Research:
- Highly structured approach, employs hypotheses in decision-making.
Importance of Asking the Right Questions
- Effective research begins with appropriate inquiries and methods to address problems.
- Thorough questioning leads to better analysis and insights into customer perceptions and product needs.
- Data gathered through surveys and questionnaires informs strategic marketing decisions.
Resource Management in Research
- Utilizing a centralized repository for research data facilitates quick insights and efficient data management within organizations.
Types of Research Methods
- Research methods are classified into two main categories: Qualitative and Quantitative, each with its own characteristics and data collection techniques.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
This quiz explores the fundamentals of criminological research, defining what research is and the methods involved. Learn about systematic investigation, the importance of scientific methods, and insights from sociologist Earl Robert Babbie. Test your understanding of these key concepts and apply them to criminological studies.
