Podcast
Questions and Answers
What term refers to making decisions and acting without conscious thought?
What term refers to making decisions and acting without conscious thought?
High-involvement purchases typically require less effort and consideration than low-involvement purchases.
High-involvement purchases typically require less effort and consideration than low-involvement purchases.
False (B)
What is an example of a low-involvement purchase?
What is an example of a low-involvement purchase?
Purchasing fuel for a vehicle
The level of concern for or interest in the purchase process is known as __________.
The level of concern for or interest in the purchase process is known as __________.
Signup and view all the answers
Which of the following factors is NOT typically considered in a high-involvement purchase?
Which of the following factors is NOT typically considered in a high-involvement purchase?
Signup and view all the answers
Match the following purchase types with their characteristics:
Match the following purchase types with their characteristics:
Signup and view all the answers
John Bargh is known for his research on high-involvement decision-making.
John Bargh is known for his research on high-involvement decision-making.
Signup and view all the answers
Which factors typically influence high-involvement purchases?
Which factors typically influence high-involvement purchases?
Signup and view all the answers
Signup and view all the answers
Study Notes
Pre-Purchase Stage Decision-Making
- Decision-making can be complex (researching, evaluating) or automatic (little conscious thought).
- Automaticity is a form of decision-making without conscious thought.
- Example of automatic decision-making: purchasing fuel (regular route, same station)
- Low-involvement purchase: Routine decisions, minimal effort
Purchase Involvement
- Purchase involvement is the concern or interest in the purchase process.
- Highly influenced by perceived cost and frequency of purchase.
- High cost/infrequent purchases (e.g., car) lead to high involvement
- Low cost/frequent purchases (e.g., lunch) lead to low involvement
- This concept has fundamental effects on the steps of the pre-purchase stage, including problem recognition, information search, and evaluation of alternatives.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore the complexities of decision-making during the pre-purchase stage, including the differences between automatic and high-involvement decisions. This quiz covers how perceived costs and purchase frequency affect consumer interest and the steps involved in the decision-making process.
