Communication Skills: Shockley-Zalabak's Four Elements
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Questions and Answers

What does Berlo define as 'effect' in communication?

  • The intention of the communicator in a message
  • The difference in the receiver's thoughts, feelings, and actions before and after exposure to a message (correct)
  • The amount of misinformation transmitted in a message
  • The level of noise present in the communication environment
  • What is a common example of noise in communication mentioned in the text?

  • Experiencing a power outage while working on a deadline (correct)
  • Explaining a procedure to a group of confused freshmen
  • Receiving an important phone call during a meeting
  • Typing on the computer during a rush to finish work
  • What are some purposes that a communicator may have, according to the text?

  • To create confusion, misinformation, and lack of information
  • To gain attention, understanding, acceptance, or elicit action (correct)
  • To transmit messages, receive feedback, and avoid noise
  • To cause distortion, noise, and misunderstanding
  • How does the text describe the experience of being misunderstood in communication?

    <p>Even experienced communicators have faced distortions, misinformation, and lack of information</p> Signup and view all the answers

    In which way does Berlo suggest expressing 'effect' in communication?

    <p>In behavioral terms</p> Signup and view all the answers

    What happens when noise disrupts the communication process?

    <p>Clarity is lost and understanding becomes difficult</p> Signup and view all the answers

    'Lack of information' in communication refers to:

    <p>Not having enough data to transmit a message effectively</p> Signup and view all the answers

    'Misinformation' in communication indicates:

    <p>'Misinformation' can lead to misunderstandings and distortions</p> Signup and view all the answers

    'Distortions' in communication can arise due to:

    <p>'Distortions' can occur due to noise or misinformation</p> Signup and view all the answers

    'Noise' in the communication environment refers to:

    <p>'Noise' can be any interference that disrupts the communication process</p> Signup and view all the answers

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