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Communication Macromodel and Perceptual Processes Quiz

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Communication Macromodel and Perceptual Processes Quiz

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Questions and Answers

What is the term for the tendency to interpret information in a way that fits our preconceptions?

Selective attention

Selective retention

Perceptual processes

Selective distortion (correct)

Which step comes first in developing effective communications?

Design communications

Identify target audience (correct)

Select channels

Establish budget

What is the marketer advised to check to ensure that consumers remember the message in the right way?

Whether consumers interpret information correctly

Whether consumers notice the message

Whether message is received (correct)

Whether consumers retain the information

What is the last step in managing integrated marketing communications?

Measure results Signup and view all the answers

What are the three elements of the perceptual processes during decoding?

Selective attention, selective distortion, selective retention Signup and view all the answers

What are the steps in developing effective communications?

<ol> <li>Identify target audience 2. Determine objectives 3. Design communications 4. Decide on communications mix 5. Establish budget 6. Select channels 7. Measure results 8. Manage integrated marketing comm.</li> </ol> Signup and view all the answers

What is the marketer advised to check to ensure that consumers remember the message in the right way?

Check whether consumers remember the message + in the right way Signup and view all the answers

What is the term for the tendency to interpret information in a way that fits our preconceptions?

Selective distortion Signup and view all the answers

What is the primary purpose of Descriptive Analytics?

To summarize raw data for human interpretation Signup and view all the answers

When should Predictive Analytics be used?

To predict future events or fill in missing information Signup and view all the answers

What is the main focus of Prescriptive Analytics?

To identify the best alternatives to minimize or maximize some objective Signup and view all the answers

Which type of analytics would be suitable for providing historical insights regarding a company's production and sales?

Descriptive Analytics Signup and view all the answers

What is the key question addressed by the example provided in the text about department stores clearing seasonal inventory?

When to reduce the price and by how much to maximize revenue Signup and view all the answers

In which type of analytics would optimization and simulation algorithms be used to advise on possible outcomes?

Prescriptive Analytics Signup and view all the answers

Communication Macromodel and Perceptual Processes Quiz

Choose a study mode

Podcast

Questions and Answers

What is the term for the tendency to interpret information in a way that fits our preconceptions?

Which step comes first in developing effective communications?

What is the marketer advised to check to ensure that consumers remember the message in the right way?

What is the last step in managing integrated marketing communications?

What are the three elements of the perceptual processes during decoding?

What are the steps in developing effective communications?

What is the marketer advised to check to ensure that consumers remember the message in the right way?

What is the term for the tendency to interpret information in a way that fits our preconceptions?

What is the primary purpose of Descriptive Analytics?

When should Predictive Analytics be used?

What is the main focus of Prescriptive Analytics?

Which type of analytics would be suitable for providing historical insights regarding a company's production and sales?

What is the key question addressed by the example provided in the text about department stores clearing seasonal inventory?

In which type of analytics would optimization and simulation algorithms be used to advise on possible outcomes?

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