Podcast
Questions and Answers
Weaknesses: Limited ______ resource, no prior online experience, no existing user base, no media attention, no design expertise, no computer background.
Weaknesses: Limited ______ resource, no prior online experience, no existing user base, no media attention, no design expertise, no computer background.
financial
Opportunities: Ability to address large market with unmet needs, potential to capture significant share of this market, potential to develop related ______.
Opportunities: Ability to address large market with unmet needs, potential to capture significant share of this market, potential to develop related ______.
sites
Threats: Approach could be copied by competitors, advertisers may not want to try a new site, rapid pace of technology development, low market entry ______.
Threats: Approach could be copied by competitors, advertisers may not want to try a new site, rapid pace of technology development, low market entry ______.
cost
System Analysis/ Systems Planning Design Building Testing ______ the System Service Delivery.
System Analysis/ Systems Planning Design Building Testing ______ the System Service Delivery.
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Business objectives: - List of capabilities you want your site to have System functionalities: - List of information system capabilities needed to achieve business ______.
Business objectives: - List of capabilities you want your site to have System functionalities: - List of information system capabilities needed to achieve business ______.
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Building the System: In-House Versus ______ Outsourcing: Hiring vendors to provide services involved in building site Build own vs.
Building the System: In-House Versus ______ Outsourcing: Hiring vendors to provide services involved in building site Build own vs.
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The vision includes: 1. Mission statement 2. Target audience 3. Intended market space 4. Strategic analysis 5. Marketing matrix 6. Development timeline 7. Preliminary budget Imagine Your E-commerce ______
The vision includes: 1. Mission statement 2. Target audience 3. Intended market space 4. Strategic analysis 5. Marketing matrix 6. Development timeline 7. Preliminary budget Imagine Your E-commerce ______
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Where's the money? Business model(s) Revenue model(s) Who and where is the target audience? Demographics, lifestyle, consumption patterns, etc. What is the ______? Characterize the marketplace Size, growth, demographics, structure Imagine Your E-commerce ______
Where's the money? Business model(s) Revenue model(s) Who and where is the target audience? Demographics, lifestyle, consumption patterns, etc. What is the ______? Characterize the marketplace Size, growth, demographics, structure Imagine Your E-commerce ______
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Where's the content coming from? Know yourself-SWOT analysis Develop an e-commerce presence map Develop a timeline: Milestones How much will this ______? Simple website: up to $5000 Small startup: $25,000 to $50,000 Large corporate website: $100,000+ to millions
Where's the content coming from? Know yourself-SWOT analysis Develop an e-commerce presence map Develop a timeline: Milestones How much will this ______? Simple website: up to $5000 Small startup: $25,000 to $50,000 Large corporate website: $100,000+ to millions
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Strength Current sites do not address market needs, unique approach, easy navigation, better personalization, customer base growing, high-value market segment, superior social strategy. Write an acronym for the SWOT analysis: ______
Strength Current sites do not address market needs, unique approach, easy navigation, better personalization, customer base growing, high-value market segment, superior social strategy. Write an acronym for the SWOT analysis: ______
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By: Adlao, Rachelle H. ______ Current sites do not address market needs, unique approach, easy navigation, better personalization, customer base growing, high-value market segment, superior social strategy.
By: Adlao, Rachelle H. ______ Current sites do not address market needs, unique approach, easy navigation, better personalization, customer base growing, high-value market segment, superior social strategy.
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TYPE OF PRESENCE Website app Social media Email Offline media PLATFORM ACTIVITY Traditional Mobile Tablet Search Display Affiliates Facebook Twitter Instagram Tiktok Conversation Engagement Sharing Internal lists Purchased lists Newsletters Updates Sales Print TV Radio Education Exposure ______
TYPE OF PRESENCE Website app Social media Email Offline media PLATFORM ACTIVITY Traditional Mobile Tablet Search Display Affiliates Facebook Twitter Instagram Tiktok Conversation Engagement Sharing Internal lists Purchased lists Newsletters Updates Sales Print TV Radio Education Exposure ______
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Study Notes
SWOT Analysis
- Weaknesses: limited resources, no prior online experience, no existing user base, no media attention, no design expertise, and no computer background
- Opportunities: addressing large markets with unmet needs, capturing significant market share, and developing related products
- Threats: competitors copying the approach, advertisers being hesitant to try new sites, rapid technology development, and low market entry barriers
- Strengths: current sites not addressing market needs, unique approach, easy navigation, better personalization, growing customer base, high-value market segment, and superior social strategy
E-commerce Planning
- System analysis involves building, planning, and designing a system
- Business objectives include listing capabilities for the site
- System functionalities involve listing information system capabilities needed to achieve business objectives
- Building the system involves deciding between in-house development and outsourcing to vendors
E-commerce Vision
- Includes mission statement, target audience, intended market space, strategic analysis, marketing matrix, development timeline, and preliminary budget
- Encompasses business model, revenue model, target audience demographics, lifestyle, and consumption patterns
E-commerce Development
- Costs can range from $5,000 for a simple website to millions for a large corporate website
- Development involves knowing oneself through SWOT analysis, creating an e-commerce presence map, and setting a timeline with milestones
E-commerce Presence
- Types of presence include websites, apps, social media, email, and offline media
- Platform activity includes traditional, mobile, tablet, search, display, affiliates, Facebook, Twitter, Instagram, TikTok, conversation engagement, sharing, internal lists, purchased lists, newsletters, updates, sales, print, TV, radio, education, and exposure
Acronym for SWOT Analysis
- S.W.O.T. stands for Strengths, Weaknesses, Opportunities, and Threats
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Description
Test your understanding of building an e-commerce presence, including concepts like mission statement, target audience, strategic analysis, marketing matrix, revenue models, and target audience demographics.
