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Building an E-Commerce Presence Quiz

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Questions and Answers

What is the first step in imagining your e-commerce presence according to the text?

Developing a marketing matrix

Identifying the target audience

Conducting a strategic analysis

Creating a mission statement (correct)

Which of the following is NOT listed as part of the information to consider when imagining your e-commerce presence?

Development timeline

Preliminary budget

Revenue model(s)

Competitive analysis (correct)

Which of the following should be considered when characterizing the marketplace?

Revenue model(s), business model(s), target audience

Size, growth, demographics, structure (correct)

Mission statement, target audience, strategic analysis

Preliminary budget, marketing matrix, development timeline

Which of the following is NOT listed as a type of presence for an e-commerce business?

Podcast Signup and view all the answers

What is a typical cost range for a small startup e-commerce website?

$25,000 to $50,000 Signup and view all the answers

Which of the following is listed as a potential strength in the SWOT analysis example?

Unique approach Signup and view all the answers

What is the first step in the System Development Life Cycle?

System Analysis/Systems Planning Signup and view all the answers

What is the purpose of defining business objectives in the planning phase?

To determine the capabilities the website should have Signup and view all the answers

Which of the following is NOT listed as a weakness in the given context?

Existing user base Signup and view all the answers

What is the purpose of defining system functionalities?

To list the information system capabilities needed to achieve business objectives Signup and view all the answers

What is the difference between logical design and physical design in the System Design phase?

Logical design specifies data flow diagrams and processing functions, while physical design specifies actual components Signup and view all the answers

What is a potential threat mentioned in the context?

Advertisers may not want to try a new site Signup and view all the answers