Building an E-Commerce Presence Quiz
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Questions and Answers

What is the first step in imagining your e-commerce presence according to the text?

  • Developing a marketing matrix
  • Identifying the target audience
  • Conducting a strategic analysis
  • Creating a mission statement (correct)

Which of the following is NOT listed as part of the information to consider when imagining your e-commerce presence?

  • Development timeline
  • Preliminary budget
  • Revenue model(s)
  • Competitive analysis (correct)

Which of the following should be considered when characterizing the marketplace?

  • Revenue model(s), business model(s), target audience
  • Size, growth, demographics, structure (correct)
  • Mission statement, target audience, strategic analysis
  • Preliminary budget, marketing matrix, development timeline

Which of the following is NOT listed as a type of presence for an e-commerce business?

<p>Podcast (A)</p> Signup and view all the answers

What is a typical cost range for a small startup e-commerce website?

<p>$25,000 to $50,000 (C)</p> Signup and view all the answers

Which of the following is listed as a potential strength in the SWOT analysis example?

<p>Unique approach (C)</p> Signup and view all the answers

What is the first step in the System Development Life Cycle?

<p>System Analysis/Systems Planning (D)</p> Signup and view all the answers

What is the purpose of defining business objectives in the planning phase?

<p>To determine the capabilities the website should have (D)</p> Signup and view all the answers

Which of the following is NOT listed as a weakness in the given context?

<p>Existing user base (C)</p> Signup and view all the answers

What is the purpose of defining system functionalities?

<p>To list the information system capabilities needed to achieve business objectives (C)</p> Signup and view all the answers

What is the difference between logical design and physical design in the System Design phase?

<p>Logical design specifies data flow diagrams and processing functions, while physical design specifies actual components (C)</p> Signup and view all the answers

What is a potential threat mentioned in the context?

<p>Advertisers may not want to try a new site (C)</p> Signup and view all the answers

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