E-Commerce Presence Planning: Group 2 Introduction

Limited financial resources, no prior online experience, no existing user base, no media attention, no design expertise, no computer background.

Ability to address a large market with unmet needs, potential to capture a significant share of this market, potential to develop related sites.

Approach could be copied by competitors, advertisers may not want to try a new site, rapid pace of technology development, low market entry cost.

<p>Logical design and physical design.</p> Signup and view all the answers

<p>In-house involves building the system internally, while outsourcing involves hiring vendors to provide services.</p> Signup and view all the answers

<p>Logical design and Physical design</p> Signup and view all the answers

<p>List of capabilities you want your site to have</p> Signup and view all the answers

<p>System Analysis focuses on planning and understanding requirements, while System Design involves building and implementing the system.</p> Signup and view all the answers

<p>No existing user base</p> Signup and view all the answers

<p>Approach could be copied by competitors</p> Signup and view all the answers

<p>Mission statement, Target audience, Intended market space, Strategic analysis, Marketing matrix, Development timeline, Preliminary budget</p> Signup and view all the answers

<p>Characterize the marketplace in terms of Size, growth, demographics, and structure</p> Signup and view all the answers

<p>Simple website: up to $5000, Small startup: $25,000 to $50,000, Large corporate website: $100,000+ to millions</p> Signup and view all the answers

<p>Traditional, Mobile, Tablet</p> Signup and view all the answers

<p>Facebook, Twitter, Instagram</p> Signup and view all the answers