Centrality of Marketing: Peter Drucker and Witkowski Perspectives

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What does Peter Drucker suggest about the relationship between marketing and selling?

Selling products is the primary focus of marketing.

Marketing is solely focused on aggressive selling techniques.

Marketing is more expansive and not just about selling products. (correct)

Marketing should only target a specific customer segment.

According to Witkowski, what were the theoretical foundations of marketing when it first emerged as a separate discipline?

Political science

Classical and neo-classical economics (correct)

Sociology and psychology

Anthropology

What is one of the key philosophies that early marketing theory adhered to?

Socialism and communism

Authoritarianism and totalitarianism

Collectivism and altruism

Individualism and utilitarianism (correct)

In modern marketing, what is the focus when defining the 'best' product in the market?

Consumer perspective Signup and view all the answers

What aspect of target audience understanding is highlighted as important in marketing strategies?

Designing products to meet consumer needs Signup and view all the answers

What additional aspect beyond profits does modern marketing focus on?

'Giving back to society' - contributing to the wellbeing of society Signup and view all the answers

What does authentic marketing focus on?

Identifying and understanding customer needs Signup and view all the answers

According to the American Marketing Association, marketing involves creating, communicating, delivering, and exchanging offerings that have value for which groups?

Customers, clients, partners, and society at large Signup and view all the answers

What is the primary focus of marketing in various contexts according to Kotler & Levy 1969?

Changing behavior Signup and view all the answers

How is marketing described by Phillip Kotler in relation to customer relationships?

Creating long-lasting customer relationships Signup and view all the answers

According to the text provided, what is the central focus of marketing?

Changing consumer behavior Signup and view all the answers

What does marketing seek to accomplish according to the passage?

Changing current behavior towards future actions Signup and view all the answers

What are the 4 P's in the marketing process?

Product, Price, Promotion, Place Signup and view all the answers

According to Holbrook (1985), when do people engage in consumption activities?

Throughout the day, from morning till night Signup and view all the answers

What are the two basic functions of a business according to Jack Trout?

Innovation and Marketing Signup and view all the answers

Why do brands need to innovate according to the text?

To keep up with the relevant needs of customers Signup and view all the answers

What is the significance of understanding what consumers buy according to the text?

To understand how consumers spend time and money Signup and view all the answers

How does marketing contribute to business growth according to the text?

By driving growth and fueling innovation Signup and view all the answers

Centrality of Marketing: Peter Drucker and Witkowski Perspectives

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