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CH. 11

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10 Questions

According to Chapter 11, proposals are usually prepared by a single writer.

True

In which situation might you present your proposal as a memo?

when your audience is internal

You are writing an internal proposal advocating that your company purchase a new ticket-tracking system, called Tick-Track, for the company's information-technology help desk. Which of the following is the best point to make in the introduction of your proposal?

You estimate that the response delays caused by your company's current ticket-tracking system are costing the company $1,000 per day in lost productivity.

According to Chapter 11, what is the best way to describe the problem or opportunity being addressed by a proposal?

in specific monetary terms

Which of these is NOT a common deliverable at the end of a research project?

progress report

According to Chapter 11, what must you demonstrate to show that your organization can complete the work described in a proposal?

qualifications and experience

Which of the following best describes what a proposal is?

a persuasive argument

A task schedule is almost always presented in one of three graphical formats: table, bar chart, or network diagram.

True

According to Chapter 11, the introduction to a proposal must answer seven questions, one of which is "What is the problem or opportunity?" What is another question the introduction must answer?

What are your sources of information?

Which of the following is an important part of persuading readers of a proposal that you can complete the proposed work successfully?

You must show readers that they can trust you to do a good job.

Study Notes

Proposals

  • Proposals are usually prepared by a single writer.
  • A proposal may be presented as a memo when writing an internal proposal, such as advocating for a company to purchase a new ticket-tracking system.

Elements of a Proposal

  • The introduction of a proposal should address the problem or opportunity being addressed, and make a clear point about the solution.
  • The problem or opportunity should be described in a way that emphasizes its significance and impact.
  • The introduction must answer seven questions, including "What is the problem or opportunity?" and "What are the benefits of the proposed solution?"

Deliverables

  • Research projects typically have certain deliverables at the end, but a proposal is not one of them.

Demonstrating Capability

  • To show that an organization can complete the work described in a proposal, it must demonstrate its capability, specifically its expertise, resources, and track record.

Definition of a Proposal

  • A proposal is a detailed plan submitted to a client or organization in response to a request or solicitation, outlining how the proposer will meet the client's needs or solve a problem.

Task Schedules

  • A task schedule is typically presented in one of three graphical formats: table, bar chart, or network diagram.

Persuading Readers

  • An important part of persuading readers of a proposal is to demonstrate that the proposer can complete the proposed work successfully, which involves showcasing their expertise, resources, and track record.

Test your knowledge on business proposal writing, specifically on Chapter 11, which covers the preparation of proposals. Learn about the role of writers in proposal preparation and more. Evaluate your understanding of this essential business skill.

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