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Questions and Answers
What type of messages is the indirect pattern particularly effective in conveying?
What type of messages is the indirect pattern particularly effective in conveying?
What is the result of joining two independent clauses with a comma?
What is the result of joining two independent clauses with a comma?
What is an advantage of using the indirect method in communication?
What is an advantage of using the indirect method in communication?
What are some mechanical techniques used to emphasize important ideas in writing?
What are some mechanical techniques used to emphasize important ideas in writing?
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What is the most effective approach to writing messages?
What is the most effective approach to writing messages?
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How do writers typically achieve emphasis in their writing?
How do writers typically achieve emphasis in their writing?
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What is the primary purpose of using the indirect pattern in communication?
What is the primary purpose of using the indirect pattern in communication?
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What is a characteristic of effective messages?
What is a characteristic of effective messages?
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What is the primary benefit of using stylistic means to achieve emphasis in writing?
What is the primary benefit of using stylistic means to achieve emphasis in writing?
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What is the result of using mechanical means to achieve emphasis in writing?
What is the result of using mechanical means to achieve emphasis in writing?
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Study Notes
Routine Memos and Reports
- When developing a proposal, research should begin by gathering information about the topic.
- The direct strategy is most appropriate when the audience is pleased, mildly interested, or neutral.
Effective Writing
- To de-emphasize bad news, use sentences that minimize its impact, such as "Although cash refunds are not offered, you can exchange resalable merchandise."
- The indirect pattern works well for messages that contain bad news, ideas that require persuasion, or sensitive news.
- One advantage of the indirect method is that it respects the feelings of the audience.
Sentence Structure and Grammar
- Parallel structure is used to make sentences more cohesive and effective, such as "Big business demands superior forecasting, reporting, and analyzing."
- Modifiers should be used correctly to avoid ambiguity, such as "Gloria, competent in computer graphics, designed our Web site."
- A run-on sentence occurs when two independent clauses are joined with a comma, which is incorrect.
Emphasis and Style
- Mechanical techniques, such as underlining, italics, and boldface, can be used to emphasize important ideas, but they should be used sparingly.
- Stylistic emphasis, such as using varied sentence structures and word choice, is often more effective than mechanical means.
Organization and Research
- Formal research involves systematic and structured methods, such as organizing a focus group or conducting a survey.
- When writing a paragraph, most writers use a topic sentence as the first sentence.
- In an email message, a direct opening is often the most effective, such as "Rising gas prices have led many companies to allow telecommuting, and we have studied their programs extensively."
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Description
Test your knowledge on business communication, including routine memos and formal reports, with this quiz. Identify the correct approach to writing proposals and tackling complex business problems.
