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Questions and Answers
What type of messages is the indirect pattern particularly effective in conveying?
What is the result of joining two independent clauses with a comma?
What is an advantage of using the indirect method in communication?
What are some mechanical techniques used to emphasize important ideas in writing?
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What is the most effective approach to writing messages?
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How do writers typically achieve emphasis in their writing?
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What is the primary purpose of using the indirect pattern in communication?
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What is a characteristic of effective messages?
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What is the primary benefit of using stylistic means to achieve emphasis in writing?
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What is the result of using mechanical means to achieve emphasis in writing?
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Study Notes
Routine Memos and Reports
- When developing a proposal, research should begin by gathering information about the topic.
- The direct strategy is most appropriate when the audience is pleased, mildly interested, or neutral.
Effective Writing
- To de-emphasize bad news, use sentences that minimize its impact, such as "Although cash refunds are not offered, you can exchange resalable merchandise."
- The indirect pattern works well for messages that contain bad news, ideas that require persuasion, or sensitive news.
- One advantage of the indirect method is that it respects the feelings of the audience.
Sentence Structure and Grammar
- Parallel structure is used to make sentences more cohesive and effective, such as "Big business demands superior forecasting, reporting, and analyzing."
- Modifiers should be used correctly to avoid ambiguity, such as "Gloria, competent in computer graphics, designed our Web site."
- A run-on sentence occurs when two independent clauses are joined with a comma, which is incorrect.
Emphasis and Style
- Mechanical techniques, such as underlining, italics, and boldface, can be used to emphasize important ideas, but they should be used sparingly.
- Stylistic emphasis, such as using varied sentence structures and word choice, is often more effective than mechanical means.
Organization and Research
- Formal research involves systematic and structured methods, such as organizing a focus group or conducting a survey.
- When writing a paragraph, most writers use a topic sentence as the first sentence.
- In an email message, a direct opening is often the most effective, such as "Rising gas prices have led many companies to allow telecommuting, and we have studied their programs extensively."
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Description
Test your knowledge on business communication, including routine memos and formal reports, with this quiz. Identify the correct approach to writing proposals and tackling complex business problems.
