Podcast
Questions and Answers
What type of disruption focuses on changing how value is created?
What type of disruption focuses on changing how value is created?
Market explorers aim to capture value primarily through cost reduction strategies.
Market explorers aim to capture value primarily through cost reduction strategies.
False
What is meant by 'profit formula disruptions'?
What is meant by 'profit formula disruptions'?
A radical change in how value is captured.
__________ disruptions create or unlock new or underserved markets.
__________ disruptions create or unlock new or underserved markets.
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Match the following types of disruptions with their descriptions:
Match the following types of disruptions with their descriptions:
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What term describes business models that focus on maximizing profit margins?
What term describes business models that focus on maximizing profit margins?
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Higher end price smartphones are always more cost-effective in production.
Higher end price smartphones are always more cost-effective in production.
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What is the primary objective of differentiated value propositions?
What is the primary objective of differentiated value propositions?
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The larger the value captured, the more _____ the implications can become.
The larger the value captured, the more _____ the implications can become.
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Which customer segment is associated with high-end smartphones?
Which customer segment is associated with high-end smartphones?
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Match the following business model concepts with their descriptions:
Match the following business model concepts with their descriptions:
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What is often a result of companies innovating their business models?
What is often a result of companies innovating their business models?
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Understanding business model innovation is not valuable for other industries.
Understanding business model innovation is not valuable for other industries.
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What does a shift in value proposition indicate?
What does a shift in value proposition indicate?
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A backstage shift focuses on how revenue is generated and how costs are managed.
A backstage shift focuses on how revenue is generated and how costs are managed.
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What are the four types of shifts in a business model?
What are the four types of shifts in a business model?
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A _______________ shift involves altering how value is delivered to target audiences.
A _______________ shift involves altering how value is delivered to target audiences.
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Which of the following best describes a profit formula shift?
Which of the following best describes a profit formula shift?
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Match the following shifts with their definitions:
Match the following shifts with their definitions:
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Leaving a declining business model can lead to a more competitive strategy.
Leaving a declining business model can lead to a more competitive strategy.
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Why is innovation important within business model shifts?
Why is innovation important within business model shifts?
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Study Notes
Introduction
- UCLL - Trends & Business Innovation presentation by Jens Mortier
- Presentation focused on business innovation trends and how successful companies implement them
Key Focus Areas for a Digital Department
- The presentation outlines key areas for a digital department: Digital Ambition, Digital Products, Digital Ecosystem, Digital Capabilities
- These areas contribute to a company's overall digital strategy
Customer Sectors
- The Value Hub works with various sectors, including: Lineage, Ravago, YARA, FEDNOT, Comfort Energy, TORFS, Acers, Ferm, ITAA, Johnson & Johnson, Crelan, KBC, and Argent
- The Value Hub offers value creation for clients across different industry sectors
Facts & Figures about The Value Hub
- 45+ ambitious team members
- More than 540 years of combined digital experience in the team
- Awarded "Best Workplace 2024"
- 90% of the team is certified in Scrum Master and/or Product Owner
Our Path to Becoming Belgium's Best
- The presentation showcases a commitment to investing in the growth of team members and their development of hard & soft skills.
- A company culture centered on teamwork and achieving a healthy work-life balance
- Emphasizes the expertise of employees and their importance to the success of clients
Goals of This Course
- Ability to reason about trendwatching, business innovation and build a playbook for business innovation tactics
- Understanding of organizing for continuous business innovation
Class Structure
- Theoretical classes
- Workshops
- Company assignments
Planning of Sessions
- A detailed schedule of dates, times, session types, and topics outlined
Assignment: Why?
- The presenter argues for the importance of assignments to understand how real companies reason and organize for business innovation.
- Learning how trends and business innovation are practiced in the real world
- Learning to combine creativity and knowledge to make practical recommendations
Assignment Result
- The assignment involves creating an oral exam slide deck focused on a particular company
- Topics include: overall company information, financial status, relevant trends, company business model innovation, how the company adapted to trends, and recommendations to improve the business model
Assignment in Practice
- Students can choose a company or select from the list provided (Credendo, FEDNOT, Luminus, Engie, Scania, Energie.be, Twintag, KBC, Discai, TORFs)
- Collaborating to form groups of 5
Course Evaluation
-
Scoring criteria for the course's evaluation, including deadlines and percentage weightings of different deliverables:
-
Preparatory interview questionnaire (20%), General findings overview (5%), Final slide deck (25%), Open questions (30%), and Assignment presentation & insights (20%)
-
Other Deliverables
-
The assignment deliverables includes these components: Trend Identification, Trend Management and Portfolio
Business Model Innovation
- Highlighted as the central theme of the course
What is a Business Model?
- A business model defines how a company's activities result in value capture
Essence of a Business Model
- Key components of a business model, including Willingness To Pay, Value Created, Price, and Value Captured, and Costs
Example from the Beer Industry
- Illustrative example using fictional data to apply the business model concepts. (WTP, cost of production, value created, price & value captured, for a can of Jupiler and Cara Pils
Different Frameworks for Business Models
- Discussion on the existing frameworks
What is Innovation?
- Definition of innovation in terms of introducing new things, ideas or ways of doing something
Example: Product Innovation
Putting it Together: What is a Business Model Innovation?
Business Innovation Framework
- A circular framework with components for long-term objectives, mission, vision, and values and culture, as fundamental building blocks
Trend Watching & Portfolio Management
Intro & Definitions within Trend Watching
What do you associate with Trendwatching?
A Trend is...
Trendwatching is...
Why do you think trendwatching is relevant?
Trendwatching is Important Because...
Distinction in Size of Trends
Distinction in Context of Trends
Discussion Prompts
- Researching and placing 5 trends on a scale from Fad to Megatrend, and describing which organisation the trend is relevant to
Trend Identification Techniques
- Description of different trend identification methods
Social Media Analysis
Big Data & Analytics
Conferences
Trendwatching Tools
Explore & Exploit
Trend Management
Link Between Trends & Business Model
Portfolio Management
Three Horizons of Growth
The Portfolio Map
The Kodak Case
What were your main findings concerning Kodak?
Profit Formula Disruptions
Three Types of Disruptions
Frontstage Disruptions (Market Explorers, Channel Kings, Gravity Creators)
Backstage Disruptions (Resource Castles, Activity Differentiators, Scalers)
Revenue Differentiators
Cost Differentiators
Margin Masters
Key Takeaways (general summary of ideas from the preceding slides)
Business Model Design
Link Portfolio Management & Business Design
Business Design Loop
Test Loop (Hypothesis, Types of Hypotheses, Prioritise, Experiment)
Back to the Bigger Picture
How do we decide (Decision points)
Strategic Framework
Roadmapping
Roadmapping (with practical example of process)
Link of Business Model to Continuous Improvement
Link to Change Management
The Kübler-Ross Change Curve
ADKAR Change Management Model
Other items of the presentation
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Description
Test your knowledge on business model innovation concepts, including value creation and disruption types. This quiz covers key terms and theories relevant to market strategies and customer segments in high-end smartphone markets.
