7 Questions
What is essential for businesses to achieve sustained growth, according to the text?
Market maintenance
What mindset can hinder a business from achieving sustained growth?
Considering marketing as a support function
What strategy involves slowly reducing a business's presence in the market?
Customer base reduction
Why might a business decide to reduce its customer base?
To focus on profitable customer relationships
What does reducing marketing spend indicate about a business's strategy?
Accepting market reduction
Which approach does the text suggest for businesses wanting to grow their business?
'Growth driving' marketing functions
What is the primary consequence of viewing marketing as a support function?
'Back office' perception
Test your knowledge on disruptive business models that have revolutionized industries. Explore concepts such as subscription services for movies, online marketplaces like eBay, and the rise of vintage platforms. See how these innovative ideas have changed the way we consume and trade goods.
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