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Questions and Answers
What is essential for businesses to achieve sustained growth, according to the text?
What is essential for businesses to achieve sustained growth, according to the text?
- Reduced marketing spend
- Market reduction
- Market maintenance (correct)
- Geographical restructuring
What mindset can hinder a business from achieving sustained growth?
What mindset can hinder a business from achieving sustained growth?
- Increasing marketing spend
- Seeing marketing as a growth driving function
- Focusing on expanding product lines
- Considering marketing as a support function (correct)
What strategy involves slowly reducing a business's presence in the market?
What strategy involves slowly reducing a business's presence in the market?
- Customer base reduction (correct)
- Geographical expansion
- Price increases
- Market widening
Why might a business decide to reduce its customer base?
Why might a business decide to reduce its customer base?
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What does reducing marketing spend indicate about a business's strategy?
What does reducing marketing spend indicate about a business's strategy?
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Which approach does the text suggest for businesses wanting to grow their business?
Which approach does the text suggest for businesses wanting to grow their business?
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What is the primary consequence of viewing marketing as a support function?
What is the primary consequence of viewing marketing as a support function?
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