Disruptive Business Models Quiz
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Questions and Answers

What is essential for businesses to achieve sustained growth, according to the text?

  • Reduced marketing spend
  • Market reduction
  • Market maintenance (correct)
  • Geographical restructuring
  • What mindset can hinder a business from achieving sustained growth?

  • Increasing marketing spend
  • Seeing marketing as a growth driving function
  • Focusing on expanding product lines
  • Considering marketing as a support function (correct)
  • What strategy involves slowly reducing a business's presence in the market?

  • Customer base reduction (correct)
  • Geographical expansion
  • Price increases
  • Market widening
  • Why might a business decide to reduce its customer base?

    <p>To focus on profitable customer relationships</p> Signup and view all the answers

    What does reducing marketing spend indicate about a business's strategy?

    <p>Accepting market reduction</p> Signup and view all the answers

    Which approach does the text suggest for businesses wanting to grow their business?

    <p>'Growth driving' marketing functions</p> Signup and view all the answers

    What is the primary consequence of viewing marketing as a support function?

    <p>'Back office' perception</p> Signup and view all the answers

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