Podcast
Questions and Answers
Controllable business factors are external to the company.
Controllable business factors are external to the company.
False (B)
Management decides on the marketing mix which includes product, price, place, and people.
Management decides on the marketing mix which includes product, price, place, and people.
False (B)
Uncontrollable business factors include economic and technological factors.
Uncontrollable business factors include economic and technological factors.
True (A)
An organization's policies are solely influenced by external factors.
An organization's policies are solely influenced by external factors.
Business entities do not need to monitor the environment for survival and continuous operation.
Business entities do not need to monitor the environment for survival and continuous operation.
The business environment only consists of factors that a company can control.
The business environment only consists of factors that a company can control.
Competitors are business enterprises that offer different products than other companies in the market.
Competitors are business enterprises that offer different products than other companies in the market.
Firms that provide needed equipment and supplies to a company are known as distributors.
Firms that provide needed equipment and supplies to a company are known as distributors.
The demographic factor considers elements such as age, gender, and religion to analyze buying behavior.
The demographic factor considers elements such as age, gender, and religion to analyze buying behavior.
The economic environment factor affects the consumer's spending pattern but not their buying power.
The economic environment factor affects the consumer's spending pattern but not their buying power.
Distribution channels are considered part of the micro-environment of a company.
Distribution channels are considered part of the micro-environment of a company.
The company's public includes organizations that have no direct or indirect interest in the company.
The company's public includes organizations that have no direct or indirect interest in the company.
