12 Questions
Controllable business factors are external to the company.
False
Management decides on the marketing mix which includes product, price, place, and people.
False
Uncontrollable business factors include economic and technological factors.
True
An organization's policies are solely influenced by external factors.
False
Business entities do not need to monitor the environment for survival and continuous operation.
False
The business environment only consists of factors that a company can control.
False
Competitors are business enterprises that offer different products than other companies in the market.
False
Firms that provide needed equipment and supplies to a company are known as distributors.
False
The demographic factor considers elements such as age, gender, and religion to analyze buying behavior.
True
The economic environment factor affects the consumer's spending pattern but not their buying power.
False
Distribution channels are considered part of the micro-environment of a company.
True
The company's public includes organizations that have no direct or indirect interest in the company.
False
Test your knowledge on how businesses operate within a dynamic environment and the factors that influence their success. Explore the concepts of controllable and uncontrollable business factors, including the marketing mix and management decisions.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
