12 Questions
The microenvironment includes factors such as demographic and economic environments.
False
Suppliers are part of a company's microenvironment.
True
The macroenvironment is composed of controllable factors.
False
A company's public includes financial institutions like banks.
True
Competitors offer the same products as a company.
True
The distribution channel is responsible for manufacturing products.
False
A company's marketing mix includes product, price, promotion, and employees.
False
The business environment consists only of controllable factors.
False
Demographic factors are an example of a controllable business factor.
False
Management has no influence over company policies.
False
Uncontrollable business factors are internal to the company.
False
A company can ignore the business environment and still be successful.
False
Explore the factors that contribute to the business environment and how they can influence the success or failure of a company. Learn about controllable and uncontrollable factors, the marketing mix, and management's role in decision-making.
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