Podcast
Questions and Answers
The microenvironment includes factors such as demographic and economic environments.
The microenvironment includes factors such as demographic and economic environments.
False (B)
Suppliers are part of a company's microenvironment.
Suppliers are part of a company's microenvironment.
True (A)
The macroenvironment is composed of controllable factors.
The macroenvironment is composed of controllable factors.
False (B)
A company's public includes financial institutions like banks.
A company's public includes financial institutions like banks.
Competitors offer the same products as a company.
Competitors offer the same products as a company.
The distribution channel is responsible for manufacturing products.
The distribution channel is responsible for manufacturing products.
A company's marketing mix includes product, price, promotion, and employees.
A company's marketing mix includes product, price, promotion, and employees.
The business environment consists only of controllable factors.
The business environment consists only of controllable factors.
Demographic factors are an example of a controllable business factor.
Demographic factors are an example of a controllable business factor.
Management has no influence over company policies.
Management has no influence over company policies.
Uncontrollable business factors are internal to the company.
Uncontrollable business factors are internal to the company.
A company can ignore the business environment and still be successful.
A company can ignore the business environment and still be successful.
