Podcast
Questions and Answers
The microenvironment includes factors such as demographic and economic environments.
The microenvironment includes factors such as demographic and economic environments.
False
Suppliers are part of a company's microenvironment.
Suppliers are part of a company's microenvironment.
True
The macroenvironment is composed of controllable factors.
The macroenvironment is composed of controllable factors.
False
A company's public includes financial institutions like banks.
A company's public includes financial institutions like banks.
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Competitors offer the same products as a company.
Competitors offer the same products as a company.
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The distribution channel is responsible for manufacturing products.
The distribution channel is responsible for manufacturing products.
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A company's marketing mix includes product, price, promotion, and employees.
A company's marketing mix includes product, price, promotion, and employees.
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The business environment consists only of controllable factors.
The business environment consists only of controllable factors.
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Demographic factors are an example of a controllable business factor.
Demographic factors are an example of a controllable business factor.
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Management has no influence over company policies.
Management has no influence over company policies.
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Uncontrollable business factors are internal to the company.
Uncontrollable business factors are internal to the company.
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A company can ignore the business environment and still be successful.
A company can ignore the business environment and still be successful.
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