Business Environment Introduction
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Questions and Answers

What are the controllable factors in a business environment?

  • Socio-cultural and political factors
  • Internal factors like the marketing mix and company policies (correct)
  • Climate and weather conditions
  • Demographic, economic, and technological factors

    • Which of the following is an uncontrollable factor in a business environment?

  • Promotion medium
  • Product
  • Demographic changes (correct)
  • Price

    • What aspect of the business environment is responsible for demographic changes?

  • Managers' decisions
  • Technological advancements
  • Socio-cultural factors (correct)
  • External conditions like government policies

    • What does management decide in relation to the marketing mix?

    <p>Product distribution and promotion medium</p> Signup and view all the answers

    Which factor influences the establishment of company policies?

    <p>Management decisions</p> Signup and view all the answers

    Why is it important to monitor the business environment?

    <p>To adjust marketing plans based on uncontrollable factors</p> Signup and view all the answers

    What describes forces close to the company that affect its market interaction?

    <p>Microenvironment</p> Signup and view all the answers

    Which of the following represents organizations that assist a company in promoting, selling, or distributing products to customers?

    <p>Distribution channel</p> Signup and view all the answers

    What refers to business enterprises offering the same or alternative products, providing more choices in the market?

    <p>Competitors</p> Signup and view all the answers

    Which is an example of a demographic factor that companies need to consider?

    <p>Migration</p> Signup and view all the answers

    Existing laws, ordinances, or government restrictions impacting a business are part of which external environment factor?

    <p>Political or Legal Factor</p> Signup and view all the answers

    Which type of environment is considered more difficult for a company to control?

    <p>Macroenvironment</p> Signup and view all the answers

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