Podcast
Questions and Answers
A company has complete control over demographic factors.
A company has complete control over demographic factors.
False (B)
The marketing mix includes product, price, place, and employees.
The marketing mix includes product, price, place, and employees.
False (B)
Management has a significant influence on establishing company policies and rules.
Management has a significant influence on establishing company policies and rules.
True (A)
A company can completely eliminate the effects of uncontrollable business factors.
A company can completely eliminate the effects of uncontrollable business factors.
Technological factors are an example of controllable business factors.
Technological factors are an example of controllable business factors.
A company's success is solely dependent on internal factors.
A company's success is solely dependent on internal factors.
The internal business environment consists of controllable factors.
The internal business environment consists of controllable factors.
The macro-environment is composed of factors that are easily controllable by a company.
The macro-environment is composed of factors that are easily controllable by a company.
The company's public is an example of a distribution channel.
The company's public is an example of a distribution channel.
Demographic factors include the consumers' profile in terms of age, gender, and education.
Demographic factors include the consumers' profile in terms of age, gender, and education.
Suppliers are an example of competitors in a business.
Suppliers are an example of competitors in a business.
The microenvironment is another term for the external business environment.
The microenvironment is another term for the external business environment.
