Podcast Beta
Questions and Answers
A company has complete control over demographic factors.
False
The marketing mix includes product, price, place, and employees.
False
Management has a significant influence on establishing company policies and rules.
True
A company can completely eliminate the effects of uncontrollable business factors.
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Technological factors are an example of controllable business factors.
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A company's success is solely dependent on internal factors.
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The internal business environment consists of controllable factors.
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The macro-environment is composed of factors that are easily controllable by a company.
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The company's public is an example of a distribution channel.
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Demographic factors include the consumers' profile in terms of age, gender, and education.
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Suppliers are an example of competitors in a business.
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The microenvironment is another term for the external business environment.
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