Brand Management Chapter 23: Brand vs Products

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Which of the following brand elements is NOT a part of Nike's brand identity?

Color

URL

Slogan

Jingle (correct)

What is the primary function of a brand name in terms of consumer behavior?

Promise maker

Source identifier (correct)

Quality signal

Search cost reducer

Which of the following risks is a brand likely to reduce for consumers?

Financial risk (correct)

Time opportunity

Psychological reward

Social benefit

What is the term for the process of updating or modifying a brand's elements, such as Nurpur's recent rebranding?

Brand refresh Signup and view all the answers

Which of the following brands has changed its brand elements, such as its name and logo?

Dunkin Donuts Signup and view all the answers

What is the primary reason why brands employ multiple brand elements?

To create a unique identity Signup and view all the answers

What is the role of a brand element such as a logo or symbol in terms of consumer behavior?

Symbolic device Signup and view all the answers

What is the term for the assignment of responsibility to a product maker, which is a key function of a brand?

Responsibility assignment Signup and view all the answers

Which of the following is a key benefit of a brand in terms of consumer behavior?

Reduced search cost Signup and view all the answers

What is the primary goal of brand management, in terms of the brand's elements and assets?

To manage brand elements and assets Signup and view all the answers

Brand Management Chapter 23: Brand vs Products

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Questions and Answers

Which of the following brand elements is NOT a part of Nike's brand identity?

What is the primary function of a brand name in terms of consumer behavior?

Which of the following risks is a brand likely to reduce for consumers?

What is the term for the process of updating or modifying a brand's elements, such as Nurpur's recent rebranding?

Which of the following brands has changed its brand elements, such as its name and logo?

What is the primary reason why brands employ multiple brand elements?

What is the role of a brand element such as a logo or symbol in terms of consumer behavior?

What is the term for the assignment of responsibility to a product maker, which is a key function of a brand?

Which of the following is a key benefit of a brand in terms of consumer behavior?

What is the primary goal of brand management, in terms of the brand's elements and assets?

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