Podcast
Questions and Answers
Which of the following brand elements is NOT a part of Nike's brand identity?
Which of the following brand elements is NOT a part of Nike's brand identity?
- Color
- URL
- Slogan
- Jingle (correct)
What is the primary function of a brand name in terms of consumer behavior?
What is the primary function of a brand name in terms of consumer behavior?
- Promise maker
- Source identifier (correct)
- Quality signal
- Search cost reducer
Which of the following risks is a brand likely to reduce for consumers?
Which of the following risks is a brand likely to reduce for consumers?
- Financial risk (correct)
- Time opportunity
- Psychological reward
- Social benefit
What is the term for the process of updating or modifying a brand's elements, such as Nurpur's recent rebranding?
What is the term for the process of updating or modifying a brand's elements, such as Nurpur's recent rebranding?
Which of the following brands has changed its brand elements, such as its name and logo?
Which of the following brands has changed its brand elements, such as its name and logo?
What is the primary reason why brands employ multiple brand elements?
What is the primary reason why brands employ multiple brand elements?
What is the role of a brand element such as a logo or symbol in terms of consumer behavior?
What is the role of a brand element such as a logo or symbol in terms of consumer behavior?
What is the term for the assignment of responsibility to a product maker, which is a key function of a brand?
What is the term for the assignment of responsibility to a product maker, which is a key function of a brand?
Which of the following is a key benefit of a brand in terms of consumer behavior?
Which of the following is a key benefit of a brand in terms of consumer behavior?
What is the primary goal of brand management, in terms of the brand's elements and assets?
What is the primary goal of brand management, in terms of the brand's elements and assets?
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