Boost Your Sales with Mastering Action Techniques
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Questions and Answers

What is the purpose of a call-to-action (CTA)?

  • To reduce the perceived purchase risk
  • To request the consumer to take a specific action (correct)
  • To showcase positive reviews
  • To provide information about a product or service
  • What is the purpose of risk reversal?

  • To create a sense of urgency
  • To showcase positive reviews
  • To provide a guarantee or assurance (correct)
  • To reduce the perceived purchase risk
  • What is the purpose of using scarcity as an action tactic?

  • To create a sense of urgency (correct)
  • To reduce the perceived purchase risk
  • To showcase positive reviews
  • To provide a guarantee or assurance
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