Podcast
Questions and Answers
Chatbots can answer questions, provide complete information about your products and services, and ask for an ______ address to send details
Chatbots can answer questions, provide complete information about your products and services, and ask for an ______ address to send details
______ Advertising uses AI to automate the buying ads and being able to target audiences
______ Advertising uses AI to automate the buying ads and being able to target audiences
Programmatic
______ delivers a unique experience to customers based on their choices and preferences
______ delivers a unique experience to customers based on their choices and preferences
Personalization
Programmatic Advertising uses AI to automate the ______ ads
Programmatic Advertising uses AI to automate the ______ ads
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______ rates for personalized emails is higher
______ rates for personalized emails is higher
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______ interact and engage with their large network of followers and consumers on social media
______ interact and engage with their large network of followers and consumers on social media
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Personalization delivers a unique experience to customers and is considered a better option than ______-fits-all marketing
Personalization delivers a unique experience to customers and is considered a better option than ______-fits-all marketing
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Programmatic Advertising uses AI to automate the process of ______ ads
Programmatic Advertising uses AI to automate the process of ______ ads
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Consumers add or subtract brands as they evaluate what they want during the ______ evaluation.
Consumers add or subtract brands as they evaluate what they want during the ______ evaluation.
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Digital platforms and channels are used for ______ gathering and shopping.
Digital platforms and channels are used for ______ gathering and shopping.
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Blogs, influencers, and social media are examples of ______ media used for information gathering.
Blogs, influencers, and social media are examples of ______ media used for information gathering.
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Using ______ platforms and channels increases the chances of success of the marketing campaign.
Using ______ platforms and channels increases the chances of success of the marketing campaign.
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An ______ is an AI-based technology that uses an instant messaging format to chat in real-time with customers or site visitors.
An ______ is an AI-based technology that uses an instant messaging format to chat in real-time with customers or site visitors.
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Artificial Intelligence can analyze consumer behavior and search patterns, utilizing ______.
Artificial Intelligence can analyze consumer behavior and search patterns, utilizing ______.
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[Blank] Intelligence can retain information of customers.
[Blank] Intelligence can retain information of customers.
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The number of times an ad or content was seen or served is referred to as ______.
The number of times an ad or content was seen or served is referred to as ______.
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Brokers bring together the ______ and the seller
Brokers bring together the ______ and the seller
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In ______ transactions, brokers list a product or a service that another company offers, collect the payment, and the other company fulfill the promise of the offer.
In ______ transactions, brokers list a product or a service that another company offers, collect the payment, and the other company fulfill the promise of the offer.
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AirBnb, Uber, and Grab are examples of ______ transactions.
AirBnb, Uber, and Grab are examples of ______ transactions.
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The consumer selects a brand at the ______ of purchase.
The consumer selects a brand at the ______ of purchase.
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After purchasing a product or service, the consumer builds expectations based on experience to inform the next ______ journey.
After purchasing a product or service, the consumer builds expectations based on experience to inform the next ______ journey.
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The consumer considers an initial set of brands, based on brand perceptions and exposure to recent ______ points.
The consumer considers an initial set of brands, based on brand perceptions and exposure to recent ______ points.
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Digital Ads and Search Engine Optimization are examples of ______ that influence the initial consideration set.
Digital Ads and Search Engine Optimization are examples of ______ that influence the initial consideration set.
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Sites pay to be listed more prominently on ______.
Sites pay to be listed more prominently on ______.
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Study Notes
Digital Trends
- Artificial Intelligence (AI) analyzes consumer behavior and search patterns, utilizing data to understand how users and customers find products and services.
Chatbots
- Answer questions and provide complete information about products and services.
- Can retain information so that a customer doesn’t have to start over with every new interaction.
- Use an instant messaging format to chat in real-time, day or night, with customers or site visitors.
Programmatic Advertising
- Uses AI to automate the buying of ads and target audiences.
- Delivers a unique experience to customers based on their choices and preferences.
Personalization
- Delivers a unique experience to customers based on their choices and preferences.
- Considered a better option than “one-size-fits-all” marketing.
- Open rates for personalized emails are higher.
Digital Platforms and Channels
- Influencers interact and engage with their large network of followers and consumers on social media, talking about a particular brand.
- Information gathering channels include:
- Blogs
- Influencers
- Socmed
- Website
- Groups/communities
Impressions
- The number of times an ad or content was seen or served.
Digital Broker Transactions
- Bring together the buyer and the seller.
- Collect payment, and the other company fulfills the promise of the offer.
- Examples include Airbnb, Uber, and Grab.
Sell Leads or Referrals
- Similar to broker transactions, connecting buyers and sellers.
- Get paid for sending a customer and their details to a potential seller.
The McKinsey Consumer Decision Journey
- Initial consideration set: Consumers consider an initial set of brands based on brand perceptions and exposure to recent touch points.
- Moment of purchase: Consumers select a brand at the moment of purchase.
- Post-purchase experience: After purchasing a product or service, consumers build expectations based on experience to inform the next decision journey.
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Description
Learn about the advantages of using chatbots in businesses, including answering customer queries and providing information about products and services.
