Customer Expectations in Service Organizations
10 Questions
2 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the tolerance zone of a customer who is short on time?

  • Unaffected by time constraints
  • Wider than usual
  • Does not affect the service provider
  • Narrower than usual (correct)

Why do customers tend to be less tolerant of poor service when prices increase?

  • Because they expect better service for the price (correct)
  • Because they are more aware of the company's profits
  • Because they are more sensitive to price changes
  • Because they feel ripped off

What is the relationship between the importance of a service dimension and the zone of tolerance?

  • The more important the dimension, the wider the zone
  • The zone of tolerance is unaffected by the dimension's importance
  • There is no correlation between the two
  • The more important the dimension, the narrower the zone (correct)

What type of service deficiency are customers most intolerant of?

<p>Unreliable service (C)</p> Signup and view all the answers

What is a factor that can influence an individual customer's zone of tolerance?

<p>The company's pricing strategy (B)</p> Signup and view all the answers

How does the zone of tolerance change when a customer is early for a flight?

<p>It becomes wider (D)</p> Signup and view all the answers

How does the zone of tolerance affect a customer's perception of service quality?

<p>It makes them less tolerant of poor service (D)</p> Signup and view all the answers

How does a customer's zone of tolerance change when they are pressed for time?

<p>It becomes narrower (C)</p> Signup and view all the answers

What is the impact of a company's pricing strategy on customer tolerance?

<p>It makes customers less tolerant of poor service (A)</p> Signup and view all the answers

What is the relationship between service dimensions and the zone of tolerance?

<p>The zone of tolerance varies depending on the service dimension (B)</p> Signup and view all the answers

More Like This

(4) - Q2 [11-20]
10 questions

(4) - Q2 [11-20]

RecordSettingCarnation7511 avatar
RecordSettingCarnation7511
Service Marketing Concepts
37 questions

Service Marketing Concepts

IndividualizedSolarSystem avatar
IndividualizedSolarSystem
Relationship Marketing Strategies Quiz
23 questions
Use Quizgecko on...
Browser
Browser