Assess Your Marketing Knowledge

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Questions and Answers

What is the marketing environment?

The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. (correct)
The actors and forces outside marketing that only affect the company's ability to serve its customers.
The actors and forces inside marketing that only affect the company's ability to serve its customers.
The actors and forces inside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.

What is the microenvironment?

The marketing intermediaries that help the company to promote, sell, and distribute its goods to final buyers.
The actors close to the company that affect its ability to serve its customers. (correct)
The larger societal forces that affect the microenvironment.
The larger societal forces that do not affect the microenvironment.

What is generational marketing?

Segmenting people by gender.
Segmenting people by income.
Segmenting people by age.
Segmenting people by lifestyle or life stage instead of age. (correct)

What is value marketing?

Offering buyers the right combination of quality and service at a low price. (A) Signup and view all the answers

What is environmental sustainability?

Developing strategies and practices that create a world economy that the planet can support indefinitely. (B) Signup and view all the answers

What is the natural environment?

The physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities. (B) Signup and view all the answers