Assess Your Marketing Knowledge
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Questions and Answers

What is the marketing environment?

  • The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. (correct)
  • The actors and forces outside marketing that only affect the company's ability to serve its customers.
  • The actors and forces inside marketing that only affect the company's ability to serve its customers.
  • The actors and forces inside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.

    • What is the microenvironment?

  • The marketing intermediaries that help the company to promote, sell, and distribute its goods to final buyers.
  • The actors close to the company that affect its ability to serve its customers. (correct)
  • The larger societal forces that affect the microenvironment.
  • The larger societal forces that do not affect the microenvironment.

    • What is generational marketing?

  • Segmenting people by gender.
  • Segmenting people by income.
  • Segmenting people by age.
  • Segmenting people by lifestyle or life stage instead of age. (correct)

    • What is value marketing?

    <p>Offering buyers the right combination of quality and service at a low price.</p> Signup and view all the answers

    What is environmental sustainability?

    <p>Developing strategies and practices that create a world economy that the planet can support indefinitely.</p> Signup and view all the answers

    What is the natural environment?

    <p>The physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities.</p> Signup and view all the answers

    What are marketing intermediaries?

    <p>Firms that help the company to promote, sell, and distribute its goods to final buyers.</p> Signup and view all the answers

    How many types of environments affect marketing management's ability to build and maintain successful relationships with target customers?

    <p>Three</p> Signup and view all the answers

    What are the six actors that make up the microenvironment?

    <p>Company, suppliers, marketing intermediaries, customer markets, competitors, and publics</p> Signup and view all the answers

    What is generational marketing?

    <p>Segmenting people by lifestyle or life stage instead of age</p> Signup and view all the answers

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