Assess Your Annual Marketing Plan Knowledge
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Questions and Answers

Which of the following is a reason why it is important to have an annual marketing plan?

  • To generate buy-in from stakeholders
  • To guide your marketing efforts
  • To reflect the industry you're in
  • To make budgeting easier (correct)

What can happen if you don't have an annual marketing plan?

  • You won't be able to reflect the industry you're in
  • Things can get messy (correct)
  • You won't be able to guide your marketing efforts
  • You won't be able to generate buy-in from stakeholders

What does a marketing plan outline help you create?

  • Guidance for marketing efforts
  • An effective plan (correct)
  • Buy-in from stakeholders
  • A granular reflection of the industry

What can marketing plans reflect?

<p>The industry you're in (C)</p> Signup and view all the answers

What does a high-level marketing plan include?

<p>What to include in your plan (C)</p> Signup and view all the answers

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