Assess Your Marketing Research Skills with This Quiz!

The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization (correct)

The collection of data for the purpose of advertising

The analysis of existing data

The collection of data for any purpose

Primary data is more accurate than secondary data. Secondary data is more relevant than primary data.

Primary data is information collected for the specific purpose at hand. Secondary data is information that already exists somewhere, having been collected for another purpose. (correct)

Primary data is information that already exists somewhere, having been collected for another purpose. Secondary data is information collected for the specific purpose at hand.

Primary data is less expensive than secondary data. Secondary data is more current than primary data.

Sending trained observers to watch and interact with consumers in their natural environments. (correct)

Gathering primary data by observing relevant people, actions, and situations.

Sending trained observers to watch and interact with consumers in a controlled environment.

Gathering secondary data by observing relevant people, actions, and situations.