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Questions and Answers
What is the definition of marketing research?
What is the definition of marketing research?
- The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization (correct)
- The collection of data for the purpose of advertising
- The analysis of existing data
- The collection of data for any purpose
What is the difference between primary and secondary data?
What is the difference between primary and secondary data?
- Primary data is more accurate than secondary data. Secondary data is more relevant than primary data.
- Primary data is information collected for the specific purpose at hand. Secondary data is information that already exists somewhere, having been collected for another purpose. (correct)
- Primary data is information that already exists somewhere, having been collected for another purpose. Secondary data is information collected for the specific purpose at hand.
- Primary data is less expensive than secondary data. Secondary data is more current than primary data.
What is ethnographic research?
What is ethnographic research?
- Sending trained observers to watch and interact with consumers in their natural environments. (correct)
- Gathering primary data by observing relevant people, actions, and situations.
- Sending trained observers to watch and interact with consumers in a controlled environment.
- Gathering secondary data by observing relevant people, actions, and situations.
