2 Questions
What is the purpose of monitoring in social marketing?
To determine midcourse corrections to reach ultimate marketing goals
What is the difference between monitoring and evaluation?
Monitoring refers to measurements taken after launching a social marketing effort but before it is completed, while evaluation is a measurement and final report on what happened.
Study Notes
Monitoring in Social Marketing
- Monitoring in social marketing involves tracking and observing the progress of a program or campaign to identify potential issues and make adjustments to improve its effectiveness.
Monitoring vs Evaluation
- Monitoring is an ongoing process that focuses on the implementation of a program or campaign, whereas evaluation is a periodic assessment that focuses on the outcomes and impact of the program or campaign.
- Monitoring is concerned with the "how" of a program or campaign, while evaluation is concerned with the "what" and "so what" of the program or campaign.
- Monitoring is used to identify and address problems, while evaluation is used to determine whether the program or campaign has achieved its intended goals and objectives.
"Test Your Knowledge: Creating a Plan for Social Marketing Evaluation" - Take this quiz to assess your understanding of the key steps involved in developing a plan for monitoring and evaluating a social marketing campaign. Sharpen your skills and learn how to include funding for this critical activity in your final budget and take necessary actions to ensure its success. Keywords: social marketing, evaluation, budget, implementation plan.
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