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Questions and Answers
What is the purpose of monitoring in social marketing?
What is the purpose of monitoring in social marketing?
- To measure the final report on what happened
- To develop an implementation plan
- To determine midcourse corrections to reach ultimate marketing goals (correct)
- To identify funding needs
What is the difference between monitoring and evaluation?
What is the difference between monitoring and evaluation?
- Monitoring is conducted before launching a social marketing effort, while evaluation is conducted after it is completed.
- Monitoring is a measurement and final report on what happened, while evaluation helps determine whether midcourse corrections are needed.
- Monitoring refers to measurements taken after launching a social marketing effort but before it is completed, while evaluation is a measurement and final report on what happened. (correct)
- Monitoring determines whether goals for changes in behaviors, knowledge, and attitudes were reached, while evaluation helps identify funding needs.
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Study Notes
Monitoring in Social Marketing
- Monitoring in social marketing involves tracking and observing the progress of a program or campaign to identify potential issues and make adjustments to improve its effectiveness.
Monitoring vs Evaluation
- Monitoring is an ongoing process that focuses on the implementation of a program or campaign, whereas evaluation is a periodic assessment that focuses on the outcomes and impact of the program or campaign.
- Monitoring is concerned with the "how" of a program or campaign, while evaluation is concerned with the "what" and "so what" of the program or campaign.
- Monitoring is used to identify and address problems, while evaluation is used to determine whether the program or campaign has achieved its intended goals and objectives.
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