Assess Your Marketing Research Skills with This Quiz!

Primary data is always more accurate than secondary data.

Primary data is more cost-effective than secondary data.

Secondary data is collected for a specific purpose, while primary data already exists and was collected for another purpose.

Primary data is collected for a specific purpose, while secondary data already exists and was collected for another purpose. (correct)

Collecting data that already exists somewhere and was collected for another purpose.

Creating a research plan that outlines sources of existing data.

Gathering primary data by observing relevant people, actions, and situations.

Sending trained observers to watch and interact with consumers in their natural environments. (correct)

Outlining sources of existing data, spelling out research approaches, contact methods, sampling plans, and instruments to gather data, and creating a budget.

Developing the research plan, collecting the information, analyzing the information, and reporting findings. (correct)

Observing relevant people, actions, and situations, sending trained observers to watch and interact with consumers, and reporting to management.

Gathering secondary data, collecting primary data, processing the information, and interpreting findings.