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Questions and Answers
What is the difference between primary and secondary data?
What is the difference between primary and secondary data?
- Primary data is always more accurate than secondary data.
- Primary data is more cost-effective than secondary data.
- Secondary data is collected for a specific purpose, while primary data already exists and was collected for another purpose.
- Primary data is collected for a specific purpose, while secondary data already exists and was collected for another purpose. (correct)
What is ethnographic research?
What is ethnographic research?
- Collecting data that already exists somewhere and was collected for another purpose.
- Creating a research plan that outlines sources of existing data.
- Gathering primary data by observing relevant people, actions, and situations.
- Sending trained observers to watch and interact with consumers in their natural environments. (correct)
What are the steps involved in implementing a research plan?
What are the steps involved in implementing a research plan?
- Outlining sources of existing data, spelling out research approaches, contact methods, sampling plans, and instruments to gather data, and creating a budget.
- Developing the research plan, collecting the information, analyzing the information, and reporting findings. (correct)
- Observing relevant people, actions, and situations, sending trained observers to watch and interact with consumers, and reporting to management.
- Gathering secondary data, collecting primary data, processing the information, and interpreting findings.
