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Advertising Services and Advertisers Quiz

18 Questions

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Advertising Services and Advertisers Quiz

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Questions and Answers

What is the first step in the advertising process according to the text?

Evaluate the effectiveness

Implement the advertising plan

Determine the advertising budget

Set the advertising objectives (correct)

Which of the following is NOT one of the 5 main methods for determining the advertising budget mentioned in the text?

Competitive parity

Affordability

Percentage of sales

Subjective decision (correct)

Which of the following advertising content formulas is NOT mentioned in the text?

AIDA

PAS (correct)

FAB

What is the main purpose of media planning according to the text?

To maximize reach and frequency within the budget Signup and view all the answers

Which of the following factors is NOT mentioned in the text as something to consider when selecting advertising media?

Sales performance Signup and view all the answers

What is the final step in the advertising process according to the text?

Evaluate the effectiveness Signup and view all the answers

What is the primary role of an advertising agency?

To create and execute advertising campaigns for clients Signup and view all the answers

Which of the following is not a key member of the creative team in an advertising agency?

Media Planner Signup and view all the answers

What is the primary role of an account planner in an advertising agency?

To conduct market research and provide strategic insights to the creative team Signup and view all the answers

What is the primary function of a media intern in an advertising agency?

To provide media planning and buying services for clients Signup and view all the answers

What is the primary difference between an advertising agency and a media agency?

Advertising agencies focus on creative development, while media agencies focus on media planning and buying Signup and view all the answers

What is the primary role of an advertising publisher?

To use their media channels to promote advertising content to the public Signup and view all the answers

What is the main purpose of advertising?

To turn people's attention towards the advertised brand Signup and view all the answers

Which of the following is NOT a characteristic of advertising?

Directly increasing the price of products Signup and view all the answers

What is the Latin root of the term 'advertising', and what does it mean?

'Advertere' meaning 'to turn towards' Signup and view all the answers

How does advertising contribute to a brand's competitiveness?

By supporting other elements of Integrated Marketing Communication (IMC) Signup and view all the answers

Which of the following is NOT an objective of advertising?

Reducing brand visibility Signup and view all the answers

What is the essential characteristic of an advertisement according to the text?

Influencing the audience's behavior Signup and view all the answers