Understanding Online Platforms and Services

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Questions and Answers

Which platform is specifically designed for businesses and professionals?

  • Google Drive
  • Instagram
  • Photoshop
  • LinkedIn (correct)

What online platform allows you to store files online?

  • Google Drive (correct)
  • Photoshop
  • YouTube
  • PowerPoint

What site allows you to upload and share media content like images and music?

  • Pinterest
  • Facebook
  • YouTube (correct)
  • Twitter

Which of the following is the operating system of Blackberry phones?

<p>Blackberry OS (B)</p> Signup and view all the answers

What platform is primarily used for advertising?

<p>Facebook (A), YouTube (B), Twitter (C), Instagram (D)</p> Signup and view all the answers

What is the term used for the process of people and goods moving easily across borders?

<p>Globalization (B)</p> Signup and view all the answers

What has revolutionized connectivity and communication, enabling people to share their ideas more broadly?

<p>The Internet (A)</p> Signup and view all the answers

Which of the following allows users to create and manage advertising campaigns, generate reports, and retrieve information about ads, campaigns, and organizations associated with an account?

<p>Advertising Platforms (B)</p> Signup and view all the answers

Which of the following is NOT a type of online platform, based on the provided content?

<p>Social Media Platforms (A)</p> Signup and view all the answers

What is the primary function of a web search engine?

<p>To search for information on the World Wide Web (A)</p> Signup and view all the answers

Which of the following is NOT a characteristic of a Communication Service Provider (CSP)?

<p>They are solely limited to public companies in the telecom industry. (B)</p> Signup and view all the answers

What is the primary purpose of an advertising platform?

<p>To enable users to create and manage advertising campaigns. (C)</p> Signup and view all the answers

What is the benefit of online transactions related to payment systems?

<p>They enable users to pay bills and make purchases from a variety of locations. (A)</p> Signup and view all the answers

What is the term used for the line of results presented by a web search engine?

<p>Search Engine Results Pages (SERPs) (D)</p> Signup and view all the answers

Based on the provided examples of online transactions, which of these activities can be done through online platforms?

<p>Booking a flight ticket (C)</p> Signup and view all the answers

What is the core principle behind Marc Andreessen's definition of a platform?

<p>A platform is a system that allows for the creation or execution of applications or processes. (D)</p> Signup and view all the answers

Which of the following is NOT a social media platform as discussed in the text?

<p>Personal Checks (A)</p> Signup and view all the answers

What is the primary difference between social media and social networking?

<p>Social media is for broadcasting information, while social networking is for communication. (D)</p> Signup and view all the answers

What is the main advantage of using Facebook as a social media platform for businesses?

<p>It directly targets potential customers based on their demographics. (B)</p> Signup and view all the answers

What is a major characteristic of Twitter?

<p>Concise, fast-paced communication with a character limit. (D)</p> Signup and view all the answers

Which payment method is directly linked to the user's bank account?

<p>Debit Card (B)</p> Signup and view all the answers

What is the primary purpose of using hashtags on Twitter?

<p>To organize and categorize tweets on specific topics. (C)</p> Signup and view all the answers

What is the percentage growth in the Philippines' internet users over the last year?

<p>25% (C)</p> Signup and view all the answers

What is one of the primary benefits of using Facebook advertising for businesses?

<p>It helps businesses reach potential customers who are genuinely interested in their products. (A)</p> Signup and view all the answers

How does the text characterize the role of social media in modern society?

<p>Social media is a tool that can be useful for both individuals and businesses. (D)</p> Signup and view all the answers

What is the relationship between fixed broadband speed and time spent on social media in the Philippines, Brazil, and Argentina?

<p>Slower fixed broadband speed leads to more time spent on social media. (D)</p> Signup and view all the answers

What percentage of web traffic in the Philippines is attributed to mobile devices?

<p>38% (A)</p> Signup and view all the answers

Which country has the fastest fixed broadband speed in the Asia-Pacific region, according to the Akamai report?

<p>South Korea (D)</p> Signup and view all the answers

What is the average fixed-line broadband speed in the Philippines?

<p>4.2 Mbps (B)</p> Signup and view all the answers

What is the social media penetration rate in the Philippines?

<p>58% (A)</p> Signup and view all the answers

Which statement best describes the relationship between mobile internet usage and social media usage in the Philippines?

<p>Mobile usage is high and social media usage is also high. (D)</p> Signup and view all the answers

What is PLDT and Smart's perspective on text messaging and internet-based applications?

<p>They see internet-based applications as the future of communication. (A)</p> Signup and view all the answers

Which electronic communication platform is primarily used for broadcasting information?

<p>YouTube (C)</p> Signup and view all the answers

Which platform is particularly useful for marketing tangible products?

<p>Pinterest (B)</p> Signup and view all the answers

What type of social media website is primarily categorized as a bookmarking site?

<p>Bookmarking site (C)</p> Signup and view all the answers

Which of the following is identified as a communication service provider in the Philippines?

<p>Smart Telecommunication (A)</p> Signup and view all the answers

Which is the leading platform for sharing videos online?

<p>YouTube (A)</p> Signup and view all the answers

What social networking site allows users to create a profile, connect with friends, and comment interactively?

<p>Facebook (A)</p> Signup and view all the answers

Which country has a social media penetration rate that exceeds the Southeast Asian average of 47 percent?

<p>Philippines (A)</p> Signup and view all the answers

What online platform is primarily used for hashtags and posting pictures?

<p>Instagram (B)</p> Signup and view all the answers

What is a characteristic that makes LinkedIn different from other social media platforms?

<p>It is a platform for professional networking and promoting business. (D)</p> Signup and view all the answers

Which of the following is NOT a benefit of using LinkedIn for B2B marketing?

<p>Building brand awareness. (A)</p> Signup and view all the answers

What is the primary purpose of Pinterest as a marketing platform?

<p>To showcase visual content and inspire users to take action. (D)</p> Signup and view all the answers

Which factor contributes significantly to the high social media usage in the Philippines, according to the provided text?

<p>The widespread adoption of text messaging, reflecting a culture of digital communication. (A)</p> Signup and view all the answers

Based on the information provided, what is the main reason why Americans spend less time on social media compared to Filipinos and Brazilians?

<p>A different cultural dynamic that emphasizes offline activities and interpersonal interactions. (C)</p> Signup and view all the answers

What is the author's main point in referring to the text messaging capital of the world in relation to social media usage in the Philippines?

<p>To illustrate the strong influence of cultural dynamics on social media consumption patterns. (C)</p> Signup and view all the answers

What is the primary message emphasized in the opening paragraph of the text concerning Twitter marketing?

<p>The use of interactive content is crucial for successful Twitter marketing. (A)</p> Signup and view all the answers

Which of the following is NOT a key function of YouTube as a marketing platform?

<p>Conducting surveys and collecting user feedback. (A)</p> Signup and view all the answers

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Flashcards

Platform

A system that allows programming to perform various functions.

Web Search Engines

Software designed to search for information on the web.

Communications Service Provider (CSP)

A provider that transports information electronically.

Payment System

A system to settle financial transactions via monetary value transfer.

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Search Engine Results Pages (SERPs)

Pages displaying the results of a web search query.

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Advertising Platforms

Systems for creating and managing advertising campaigns.

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Online Transactions

Payments made through the internet for various services.

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Dragonpay

An online payment system for various transactions.

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Social Media Usage

The growing trend of using internet platforms to connect with others.

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Internet Speed in the Philippines

Fixed broadband speed among the slowest in Asia-Pacific at 4.2 Mbps.

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Mobile Traffic Growth

Mobile platforms accounted for 38% of web traffic, increasing from 2016.

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Social Media Penetration Rate

58% of Filipinos actively use social media, higher than Southeast Asia's average of 47%.

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Akamai Report

A report providing insights on internet speed and social media trends.

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Growth of Internet Users

Philippines saw over 25% increase in internet users, adding 13 million this year.

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Global Active Netizens

Worldwide internet users increased by 10% or 354 million people.

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Time Spent on Social Media

Time on social media varies; South Koreans spend about 1 hour and 11 minutes daily.

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Payment Transactions

Methods used to send or receive money.

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Cash

Physical currency used for purchases.

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Personal Checks

Written orders directing a bank to pay money from an account.

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Debit Card

A payment card that deducts directly from your bank account.

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Social Media

Platforms for creating online communities to share information.

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Social Networking

Platforms enabling two-way communication and relationship building.

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Facebook Advertising

Targeted ads on Facebook to reach specific demographics.

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Twitter

A microblogging platform for sharing short messages.

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Mass Media

Channels of communication that reach large audiences, like TV and radio.

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Online Storage

Services that allow users to store their files on the internet, such as Google Drive.

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Media Sharing Site

Platforms that enable users to upload and share media, like YouTube and Facebook.

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Communication Platforms

Services that enable interaction and message exchange, like Viber and Facebook.

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Advertising Campaigns

Strategies used to promote products or services through various media channels.

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Payment Online

Transactions conducted via the internet for bills and services.

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Smart TVs

Televisions that offer internet connectivity and applications, similar to smartphones.

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Cross-Border Movement

The process that allows the easy transit of goods and people across national borders.

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Enticing Content

Content designed to grab attention and encourage clicks.

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LinkedIn

A social media platform for professionals to showcase their careers.

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B2B Marketing

Business-to-business marketing aimed at selling products to other businesses.

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YouTube

The leading platform for sharing and viewing videos.

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Pinterest

A platform for sharing clickable images linked to content.

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Filipinos on Social Media

Filipinos spend an average of 4 hours and 17 minutes daily online.

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Cultural Dynamics of Usage

Social media engagement influenced by cultural habits and preferences.

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Microblog

A platform for short updates and messages, often used for broadcasting information.

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Smart Telecommunication

A major communication service provider in the Philippines offering mobile and internet services.

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Facebook

A social networking site for connecting with friends, posting updates, and sharing content.

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Instagram

An online platform primarily used for posting pictures and using hashtags.

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Southeast Asia's Average Rate

The average social media usage level among Southeast Asian countries, set at 47 percent.

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Study Notes

Empowerment Technologies - Module 1.2

  • This module covers software applications and platforms.
  • It discusses various online platforms, sites, and content used in daily life.
  • It explores different categories of online platforms, their use, and advantages for connecting with others.
  • Students are expected to demonstrate knowledge of social media and other technological tools.
  • Students will learn about online payments, communication, trade, and business interactions globally.
  • The module emphasizes the impact of ICT platforms on the global world and intercultural communication.
  • Activities incorporate knowledge-based questions to enhance higher-order thinking skills.
  • The module focuses primarily on one lesson: Software Applications and Platforms.
  • Upon completion, students will be able to compare and contrast various online platforms.
  • Students will also learn to achieve specific objectives concerning these platforms and address situational challenges.

What I Need to Know

  • This module introduces different online platforms, sites, and content used in everyday life.
  • It explains different categories, usage, and benefits of these platforms for connecting with people.
  • Students are expected to display knowledge in using social media and technological tools.

What's In

  • Review exercise: Students need to identify and describe different online platforms.

What's New

  • Sample payment transactions are presented, and questions about them are asked to examine online payment methods.

What Is It

  • Web Search Engines: Software systems for finding information online. Search engine results display information on web pages.
  • Communication Services: Outsourced enterprise communication solutions. These providers transport electronic information (e.g., public and private companies).
  • Payment Systems: Systems for financial transactions. This includes institutions, instruments, people, regulations, procedures, standards, and digital technologies involved in the process.

Advertising Platforms

  • Platforms for managing and creating advertising campaigns.
  • These platforms generate reports and give information about campaigns, and organizations.
  • Online payments are more common and easier now.

Social Networking

  • Social media and social networking share common ground but differ in their function.
  • Social media are for broadcasting information; social networking involves communication and interaction.
  • Facebook, a social networking site, is where people create profiles, connect with friends, and comment. Businesses also have a presence on Facebook to promote their brands.

Platforms for Other Purposes

  • YouTube: Leading video-sharing platform where content creation, editing, and discussions happen. Businesses use it for promotion too.
  • LinkedIn: A business or professional social networking platform. Prosperous careers and professional interaction are common here.
  • Pinterest: A unique platform for visual marketing, usually with clickable images and text.

What's More

  • Data from the study is examined to understand how Filipinos' usage of social media differs from others.
  • The study showed that Filipinos spend more time on social media compared to others in the region, despite slower internet speeds.

What I Have Learned

  • Summarizing points about social media sites, open-source information, and communication using technology.

Assessment

  • Multiple choice questions about online platforms, including their roles, uses, and types.

Additional Activities

  • Creating a pie chart displaying the distribution of hours spent on social media by various individuals mentioned in the study and submitting it to the teacher through Facebook or a similar platform.

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Related Documents

Empowerment Technologies Quarter 1 Module 1.2 PDF

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