Podcast
Questions and Answers
What is the primary role of advertising according to the text?
What is the primary role of advertising according to the text?
- To increase production
- To create consumer needs
- To differentiate products from competitors
- To reshape consumer needs into wants for specific products (correct)
What led to the creation and growing importance of consumer brands?
What led to the creation and growing importance of consumer brands?
- The need for unique selling propositions
- The separation of production and consumption in time and space (correct)
- The rise of professional advertising practitioners
- The desire to differentiate products from competitors
What was the key challenge for professional advertisers in 'building' new consumer brands?
What was the key challenge for professional advertisers in 'building' new consumer brands?
- Creating a unique selling proposition (USP) (correct)
- Creating consumer needs
- Increasing production
- Assigning unique labels to products
What is the purpose of a Unique Selling Proposition (USP)?
What is the purpose of a Unique Selling Proposition (USP)?
When did advertising practitioners start working exclusively as such, creating a new profession?
When did advertising practitioners start working exclusively as such, creating a new profession?
What is one of the important functions of advertising at the individual level?
What is one of the important functions of advertising at the individual level?
Which of the following is true about the use of informational appeals in advertising?
Which of the following is true about the use of informational appeals in advertising?
According to the study by Abernethy and Franke (1996), which of the following types of information are most frequently communicated in informational appeals?
According to the study by Abernethy and Franke (1996), which of the following types of information are most frequently communicated in informational appeals?
What is one basic motive for an advertiser to use an informational appeal?
What is one basic motive for an advertiser to use an informational appeal?
What would be the consequence of a world without advertising, according to the text?
What would be the consequence of a world without advertising, according to the text?
