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History of Advertising Quiz

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Questions and Answers

What is the primary role of advertising according to the text?

To increase production

To create consumer needs

To differentiate products from competitors

To reshape consumer needs into wants for specific products (correct)

What led to the creation and growing importance of consumer brands?

The need for unique selling propositions

The separation of production and consumption in time and space (correct)

The rise of professional advertising practitioners

The desire to differentiate products from competitors

What was the key challenge for professional advertisers in 'building' new consumer brands?

Creating a unique selling proposition (USP) (correct)

Creating consumer needs

Increasing production

Assigning unique labels to products

What is the purpose of a Unique Selling Proposition (USP)?

To meaningfully differentiate a brand from competitors (A) Signup and view all the answers

When did advertising practitioners start working exclusively as such, creating a new profession?

In the mid to end of the Industrial Revolution (D) Signup and view all the answers

What is one of the important functions of advertising at the individual level?

To persuade consumers (B) Signup and view all the answers

Which of the following is true about the use of informational appeals in advertising?

They are used more frequently in developed countries than in less developed countries. (B) Signup and view all the answers

According to the study by Abernethy and Franke (1996), which of the following types of information are most frequently communicated in informational appeals?

Performance, availability, components, attributes, price, quality, and special offers (B) Signup and view all the answers

What is one basic motive for an advertiser to use an informational appeal?

To communicate something new and potentially relevant about a product, service, or idea (A) Signup and view all the answers

What would be the consequence of a world without advertising, according to the text?

Fewer jobs, less competition, and less economic activity (D) Signup and view all the answers