History of Typography and Advertising

• The development of typography became a profession in addition to a form of art.

• Victorian period mass production of products led to tough competition

• The need for advertising grew, resulting in posters, billboards, newspaper advertisements, and flyers.

• Advertising informed possible customers about product benefits.

• Advertising grew for fairs, circus performances, and products.

• Products covered city walls to advertise the mass intake of products into the Victorian market.

• Steampunk is a modern alternative subculture revisiting inventions and the Victorian period.

• It focuses on using Victorian steam power technology in a futuristic or fantastical way.

• The first digital typeface was called DigiGrotesk in 1968.

• Revolutionized typography appeared in the 1960s

• Rudolph Hell developed a method for displaying type on a computer screen in 1965

• Rudolph Hell design marked a major design shift.

• Digital type designers explored how computers transformed both the use and design of typography due to this innovation.

• Designers experimented with digital images and typography in the 1980s

• Designers pushed creative boundaries.

• April Greymin challenged traditional photography using a partially illegible digital typeface.

• Greymin merged it with images and color.

• Typography was a key design element instead of merely a message tool, shaping visual compositions.

• This approach was seen in works like Snow White and the Seven Pixels, where text and imagery were integrated fully.

• Designers manipulated typefaces and letterforms to become the message

• Designers shifted typefaces and letterforms, instead of being merely an added block of text

• Neville Brody and David Carson's posters are examples.

• Anyone with a computer can change typographic elements and characteristics today.

• It is easy to manipulate elements from the font type to exact lettering.

• Kerning and line spacing can also be manipulated now.

• Practice, experience and technique is required to use typography as a powerful element in design

The Bauhaus

• Designers developed Bauhaus typography as inclusivity grew.

• Bauhaus typography aimed for universal design free from cultural or national influences.

• Herbert Bayer sought to create a clean, simple typeface usable by all.

• Bauhaus posters reflect geometry's influence on layout and typography.

• Bauhaus posters feature minimal colors, simple shapes, and well-placed text for readability.

• Universal design is a modern approach ensuring communication, products, services, and environments are accessible and usable by as many people as possible.

• Universal design is called inclusive design or barrier-free design.

• It is applied to objects, systems, environments, and communication.

• Universal design removes obstacles and improve usability for everyone.

• There are seven main principles of Universal Design,

• They are equitable use, flexibility in use, simple and intuitive use, perceptible information, tolerance for error, low physical effort and size and space for approach and use.

• The principles' role is to develop design solutions that consider many different kinds of people.

• Equitable use aims to create the same method of use for everyone.

• Flexibility in use occurs in products designed for both right and left-handed people.

• Simple and intuitive use requires designers to remove unnecessary complexity from designs.

• Perceptible information requires designers to make the most important information stand out.

• Designer ensures users immediately know what to do with the product.

• Tolerance for error requires a design to be as safe as possible.

• Low physical effort considers how much effort a user must put into the design's use and minimizes it.

• Size and space for approach and use ensures the design allows enough space to reach and use regardless of body size or mobility.

• Designers can make typography more universal by considering alignment, iconic representation, and legibility.

• Legibility refers to how easy something is to read.

• Headings and large blocks of text can be made easier to read by selecting specific typefaces.

• Adjustments to the size and spacing can affect legibility.

• Considerations include text size, typeface, contrast, and spacing.

The global world we live in today

• Propaganda targets a select audience.

• Propaganda focuses on our fears and tries to showcase the differences between people and their ideas.

• Concepts such as propaganda, stereotyping, and bias are in direct opposition to universal principles.

• Stereotyping and prejudice focus on selected unreal characteristics of people.

• Stereotyping and prejudice are often filled with unjustified hatred towards a single group.

• To make typography more universal, designers must consider alignment, iconic representation, and legibility.

• These techniques ensure designs are practical, understandable, and widely accessible.

• Nationality, culture, language, and literacy levels affect how a message is interpreted.

• Designers should review content, language, color, imagery, and typography to reach a global audience.

• The goal of universal design is to create solutions that communicate effectively across different backgrounds.