History of Advertising
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Questions and Answers

What role did Palmer play in the advertising industry?

  • Space broker (correct)
  • Copywriter
  • Art director
  • Creative director

    • When did the advertising agency of N.W.Ayer & Son become prominent?

  • Mid 20th century
  • Late 19th century (correct)
  • Early 20th century
  • Early 19th century

    • What was the significant development in advertising during World War I?

  • Radio advertising emerged
  • Print advertising declined
  • Advertising became an instrument of direct social interaction (correct)
  • Television advertising started

    • What characterized advertisements in the 1920s?

    <p>Less copy and more visual</p> Signup and view all the answers

    What was a major outcome of World War I in the advertising industry?

    <p>The iconic Uncle Sam recruiting poster</p> Signup and view all the answers

    How did World War I impact the use of trucks?

    <p>Truck manufacturing shifted from military to commercial use</p> Signup and view all the answers

    What was the primary goal of the campaign featuring Rosie the Riveter during World War II?

    <p>To recruit female workers for defense industries</p> Signup and view all the answers

    What was the message of the first television advertisement aired on July 1, 1941?

    <p>America runs on Bulova time</p> Signup and view all the answers

    Who is credited with the quote 'Make your thinking as funny as possible'?

    <p>David Ogilvy</p> Signup and view all the answers

    What characterized the period from the 1960s to 1980s in the history of advertising?

    <p>The golden age of advertising</p> Signup and view all the answers

    What was the primary approach of advertising professionals during the 1960s?

    <p>Relying on psychology and big data</p> Signup and view all the answers

    What was the approximate amount invested in a project by the council mentioned in the passage?

    <p>One hundred billion dollars</p> Signup and view all the answers

    What led to the expansion of American advertising agencies after World War II?

    <p>Clients wanting to market products in foreign settings</p> Signup and view all the answers

    What was a characteristic of the advertising industry during the 1960s?

    <p>It was slow to reflect the social revolution in progress</p> Signup and view all the answers

    What change occurred in the portrayal of women in advertisements during the 1970s?

    <p>They were presented in professional roles</p> Signup and view all the answers

    What was a characteristic of advertisements during the 1960s?

    <p>They were highly graphic and minimalist</p> Signup and view all the answers

    What was a significant development in the advertising industry in the 1980s?

    <p>The rise of infomercials</p> Signup and view all the answers

    What did the advent of the ad server contribute to in the 1990s?

    <p>The 'dot-com' boom</p> Signup and view all the answers

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