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Questions and Answers
What role did Palmer play in the advertising industry?
What role did Palmer play in the advertising industry?
- Space broker (correct)
- Copywriter
- Art director
- Creative director
When did the advertising agency of N.W.Ayer & Son become prominent?
When did the advertising agency of N.W.Ayer & Son become prominent?
- Mid 20th century
- Late 19th century (correct)
- Early 20th century
- Early 19th century
What was the significant development in advertising during World War I?
What was the significant development in advertising during World War I?
- Radio advertising emerged
- Print advertising declined
- Advertising became an instrument of direct social interaction (correct)
- Television advertising started
What characterized advertisements in the 1920s?
What characterized advertisements in the 1920s?
What was a major outcome of World War I in the advertising industry?
What was a major outcome of World War I in the advertising industry?
How did World War I impact the use of trucks?
How did World War I impact the use of trucks?
What was the primary goal of the campaign featuring Rosie the Riveter during World War II?
What was the primary goal of the campaign featuring Rosie the Riveter during World War II?
What was the message of the first television advertisement aired on July 1, 1941?
What was the message of the first television advertisement aired on July 1, 1941?
Who is credited with the quote 'Make your thinking as funny as possible'?
Who is credited with the quote 'Make your thinking as funny as possible'?
What characterized the period from the 1960s to 1980s in the history of advertising?
What characterized the period from the 1960s to 1980s in the history of advertising?
What was the primary approach of advertising professionals during the 1960s?
What was the primary approach of advertising professionals during the 1960s?
What was the approximate amount invested in a project by the council mentioned in the passage?
What was the approximate amount invested in a project by the council mentioned in the passage?
What led to the expansion of American advertising agencies after World War II?
What led to the expansion of American advertising agencies after World War II?
What was a characteristic of the advertising industry during the 1960s?
What was a characteristic of the advertising industry during the 1960s?
What change occurred in the portrayal of women in advertisements during the 1970s?
What change occurred in the portrayal of women in advertisements during the 1970s?
What was a characteristic of advertisements during the 1960s?
What was a characteristic of advertisements during the 1960s?
What was a significant development in the advertising industry in the 1980s?
What was a significant development in the advertising industry in the 1980s?
What did the advent of the ad server contribute to in the 1990s?
What did the advent of the ad server contribute to in the 1990s?
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