Podcast
Questions and Answers
What was the earliest form of advertising?
What was the earliest form of advertising?
- Newspaper advertisements
- Television commercials
- Word-of-mouth recommendations (correct)
- Radio broadcasts
The advent of the Internet diminished the role of television in advertising.
The advent of the Internet diminished the role of television in advertising.
True (A)
What is one technique companies used to build trust with consumers in early television advertising?
What is one technique companies used to build trust with consumers in early television advertising?
Money-back guarantees
Advertisements broadcast on the radio were aired during what became known as ______.
Advertisements broadcast on the radio were aired during what became known as ______.
Match the advertising medium with its characteristic:
Match the advertising medium with its characteristic:
What was a common strategy advertisers used to attract consumers?
What was a common strategy advertisers used to attract consumers?
Early television adverts never used humor to sell a product.
Early television adverts never used humor to sell a product.
Other than humor, what is another advertising technique that became more sophisticated over the years?
Other than humor, what is another advertising technique that became more sophisticated over the years?
What impact did advertisers aim to have on consumers' daily lives by promoting everyday items?
What impact did advertisers aim to have on consumers' daily lives by promoting everyday items?
Advertising has essentially come full circle with consumers now relying more on ______ than traditional adverts.
Advertising has essentially come full circle with consumers now relying more on ______ than traditional adverts.
Flashcards
Early Advertising
Early Advertising
Advertising existed alongside buying and selling, starting with word-of-mouth and signs.
Evolution of Advertising
Evolution of Advertising
Radio introduced commercial breaks, and television brought TV commercials, demonstrating product qualities to a mass audience.
Advertising Techniques
Advertising Techniques
Building trust involved money-back guarantees and free gifts, while humor was used to develop a good consumer relationship.
Modern Advertising
Modern Advertising
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Modern Advertising
Modern Advertising
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Study Notes
- Advertising has existed as long as buying and selling have
- Early advertising involved word-of-mouth from satisfied customers
- Shops advertised with signs outside to show what they sold
Evolution of Advertising Mediums
- Newspapers, magazines and billboards became advertising mediums later on
- Radio introduced "commercial breaks" for broadcasting adverts
- Television had the biggest impact, introducing TV commercials
- Early TV adverts demonstrated product qualities like razor sharpness and plaster stickiness
- Companies built trust with money-back guarantees if customers weren't satisfied
- Free gifts were offered to attract consumers
- Advertisers used humour to build relationships with consumers
Modern Advertising Methods
- TV adverts became more sophisticated, appealing to the public's dreams
- Demand was created by convincing consumers products would improve their lives
- The Internet offered advertisers another way to promote products
- Social influencers provide personal recommendations like the original word-of-mouth advertising system
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