Planning and Design of an Attraction PDF

Planning and design of an attraction Topic Four Textbook: (Ch. 9) Swarbrooke, John (2002) The Development And Management Of Visitor Attractions, Second Edition. Oxford, Boston: Butterworth-heinemann Objectives ...

Planning and design of an attraction Topic Four Textbook: (Ch. 9) Swarbrooke, John (2002) The Development And Management Of Visitor Attractions, Second Edition. Oxford, Boston: Butterworth-heinemann Objectives  Identify the principles of planning  Understand why it is so important to have a good design  Identify what we design at visitor attraction  Identify the different objectives that designers have to meet Basic Principal of planning Order Balance Co-ordination Establishing an appropriate experience  2up edeniltyt synegy ,. by slep -⼀ weatea 1. Order ⼀ gopal rs To create order in a plan, one must group elements so that they create synergy and harmonypeace 共同協作 _ The grouping of such elements together enable them to support and complement each other 可以互⾓到 frilieied , play Yuamy Suppnliny ⼀和 da bce d 燃品 品去 ww 2. Balance Scale. resoune ⼀⼀waoan of , 1 融洽 」 融给 。 This refer to developing harmony in the plan in terms of : Protection of resources Environmental relationships Appropriate scale Function & technical requirement eriei 晶 - Plans should be practical and workable 2. Balance Relationship ⼀ - The relationship between the use areas with the site, other use areas and ⼀ building should blend in as far as possible ⼀ - Aesthetics Appearance & attractiveness ⼀  3. Co-ordination isely _ Optimize allocation of resources 復 重 Avoid duplication fxrwwmsrenroghi egrpsus Avoid environmental hazards包 1 uonalmadygrut ⼀ dttmctive oxa mn roal - , 句 mate ⼤輛兩俊的 dunmy起多 alnendyi effectice buildiag 啥需要因为平 ε w 後 。  expanieue就以 fi 4. Establishing an appropriate experience Views planning from a demand of user perspective: Giving attention to the needs of people and the interactions ⼀ ⼀ between them Recognize that customer tastes are constantly changing, and they need to be flexible enough to accommodate change Providing diversity of opportunities and freedom of choice 要知道客⼈也  鼠 ⼏, ⼏比 dollar ⼀ 。 4. Establishing an appropriate experience Consider form a management perspectives: Satisfaction of technical requirements - Size Safely reasons feasibilily reput , - Take advantage of the natural resources - Operating needs daily sufliont system. wvite → ffective , 1 atliey Ease of supervision - Circulation (people and vehicles) - Safety & areu GCCTVuViy predeseiaehides { utiay , ⼀ ⼀ \⼀ 了 ⼀ aniers ↓ thoawro sowe ,  Feng Shui The “Asian” Planning principle It is the ancient Chinese system of 諧和 living life in harmony with your environment and of making used of the dynamic flow of energy in the universe, to bring you greater happiness and good future  What to design? ① ① The main buildings and structures in terms of their size, form, ③ ④ appearance, colour and materials ⑤ 室內设 ② The way in which the interiors of the buildings and structures are subdivided and their fitting out and decoration ③ The layout of the site as a whole and the location of the buildings and structure in relation to the spaces between them ④ The design of the open spaces on the site and their appearance ) playgum  What to design? (con’t) ⑤ The route footpaths on site seat ' ⑥ rest male The location and form of furniture ⼀ Femele 7 GQuantity ⑧ Site On-site support services such as car parks, shops, toilets and , / anpark catering outlet pop ap c ⼀ - sore Conucciercie s ⑧. ⼀ On-site transportation system e.g. Tramway Olinawa Successful attraction design The way the planners design the tangible elements of attraction will shape the intangible visitor experience dnat tovigle effat Example puengile - Poor designed entrance which act as bottleneck - Long walk between attractions 2隊 - Lack of cover opem , ⑪ paarse rwre m晶有得遮 5 # 2 , Who design the theme park / attraction In-house staff and / or Specialists Design objectives: Profit and Income generation Economy of operation Flexibility Safe and security User-friendliness Taking care of visitors with special needs Environmental friendless  soe Profit and Income generation Soorveinneor 1 the ewtny Design can help income generation in the following ways : A visually striking entrance will encourage people driving or walking past the site to visit the attraction ⼩停 Efficient kiosks where visitors pay the entrance charge will maximize the throughput of visitors The location of revenue-earning units in the right place will ensure the income generation potential is optimized Any example? The design of the income-generating units themselves  seollinomem linwy upan 品 dciurueslebytaamanmok Can 上 Economy of operation wh frow. , - addiamd Good design can reduce cost: - Reduce labour cost, increase the efficiency and productivity of labour - Energy cost can be reduced by design Gwtiliey - Prevent stock loss through pilfering ① oplacu & the where 比 CCTV t mimor  the wntd s lerp s chegn , C ' tasle f CB. I the Flexibility are capclrangy techolgy. It is important because consumer tastes and business environment are constantly changing. The changes include: - Legal requirements - Technological developments A 3D , - Consumer preference “ … - Competitors action - And more.. cacwn ovw ' loareso 1 做 → A ride  Flexibility Flexibility include : 容納 The ability of the attraction to accommodate new physical structure such as theme park rides The ability to operate the site on a reduced scale e.g. closing part of the site in the off-peak season to save money saweutiliey — e Attractions need to be flexible enough to be able to temporarily change their use to exploit a market opportunity 暫  ⼤街⼀多可以有依椅⼩Safety and Security It is one of the major consideration in design of any new attraction: The location of dangerous machinery must not pose any threat to visitors Reduce risk to visitors from on-site traffic Ensure fire exits are easy to find Making sure stairs and footpaths are well designed The protection of visitor’s cars in carpark Locating pay desks and safes Chaudna User-friendliness Key elements: 1. Signposting of route to and from the attractions 2. Well-located car parks and efficient entrances 3. Helping visitors orientate themselves once they are inside the attraction 4. Attractive, easy to use, good quality support services Taking care of visitors with special needs Visitors in wheelchairs - Design of walkways, on-site transport Visitors with hearing difficulties - Graphic display of information Visitors who are visually impaired - Museum with hand on exhibits Parents with babies - Facilities for changing babies and heating bottles Environmental friendless Attractions need to be seen by visitors as environmentally friendly because of the growing public concern with green issues : ume 了 Minimizing waste Energy efficient natural smugut Making use of environmentally friendly materials ⑦ windows rayclym Design and external audiences ourenmet , External audience: 时 - Planning authorities 时 Funder - Funding instructions - Potential customers  sove Aspects which are concerned by planning authorities bulpermssom asd The scale of the project whether it is an appropriate size in larses relation to neighbouring buildings 全 cill The materials it is proposed to use, the appearance of the Geusybirds attraction The suitability and safety of methods of access to the site, such ouneot o as roads and car parks Quality of the landscaping on the site uignuay ⼩ wa Noise generated by the attraction ewdaydy ⻄ Aspects which are concerned by funding institutions Whether the design looks will be expensive or relatively cheap to implement Whether the appearance of the attraction will please the visitors ⼀ ⼀ How expensive will be the maintenance costs Aspects which are concerned by potential customers The design will greatly affect their enjoyment and will influence whether they will come or not They will judge the design more on user-friendliness than on the aesthetics of its appearance Whetderity fiendly ∴ mortomrat ⼀ / ⼀ - uur ⼀ □  Conclusion The design cannot easily modified and changed once the attraction has been built. Therefore, it is vital that attraction designers should get it right at first time. Eusidunim { planns deart  Revision Essay Questions: Based on your experience of attraction-visiting, evaluate the performance of the attractions sector in terms of user friendliness. End of Topic Four