Week 4 - SWOT Analysis.pdf

SWOT Analysis INTCOMC OBJECTIVES Determine the importance of SWOT analysis INTRODUCTION TO COMPUTING INTRODUCTION TO COMPUTING  Strengths Strengths describe what an organization excels at and what separates it from the competition: a strong brand, loyal customer base, a strong balance sh...

SWOT Analysis INTCOMC OBJECTIVES Determine the importance of SWOT analysis INTRODUCTION TO COMPUTING INTRODUCTION TO COMPUTING  Strengths Strengths describe what an organization excels at and what separates it from the competition: a strong brand, loyal customer base, a strong balance sheet, unique technology, and so on. INTRO TO COMPUTING  Weaknesses Weaknesses stop an organization from performing at its optimum level. They are areas where the business needs to improve to remain competitive: a weak brand, higher-than-average turnover, high levels of debt, an inadequate supply chain, or lack of capital. INTRO TO COMPUTING Opportunities Opportunities refer to favorable external factors that could give an organization a competitive advantage. INTRO TO COMPUTING Threats Threats refer to factors that have the potential to harm an organization. For example, a drought is a threat to a wheat-producing company, as it may destroy or reduce the crop yield. Other common threats include things like rising costs for materials, increasing competition, tight labor supply, and so on. INTRO TO COMPUTING Who should do a SWOT analysis? INTRODUCTION TO COMPUTING  SWOT Analysis The SWOT analysis framework is designed so that it applies to any industry, so it can be used by any organization or business, including Fortune 500 companies, not-for- profits, small businesses, or universities. INTRODUCTION TO COMPUTING Why you should do a SWOT analysis? INTRODUCTION TO COMPUTING How to Do a SWOT Analysis? INTRODUCTION TO COMPUTING  How to do SWOT Analysis? Step 1: Determine Your Objective Step 2: Gather Resources Step 3: Compile Ideas Step 4: Refine Findings Step 5: Develop the Strategy INTRODUCTION TO COMPUTING REFERENCES https://www.investopedia.com/terms/s/swot.asp https://bow-now.com/media/column/swot_analysis https://www.thebalancemoney.com/swot-analysis-for-small-business- 2951706 https://www.techradar.com/news/what-is-a-swot-analysis End of Lesson