Week 4 Attitude.pdf

ATTITUDE By: Tapaswini Dash DEFINITION OF ATTITUDE An attitude is a judgment whether favorable or negative—of an object that affects how others behave toward it.MICHEAL HOGG An attitude is a learned predisposition to respond In a favorable or unfavorable manner toward people, an object, an idea...

ATTITUDE By: Tapaswini Dash DEFINITION OF ATTITUDE An attitude is a judgment whether favorable or negative—of an object that affects how others behave toward it.MICHEAL HOGG An attitude is a learned predisposition to respond In a favorable or unfavorable manner toward people, an object, an idea or a situation- MARTIN FISHBEIN  EXPLAIN - ATTITUDE We encounter various individuals, concepts, objects, and circumstances. We might have favorable or unfavorable opinions about them in our minds. Junk food is harmful since it contains a lot of sugar and fat. It indicates that I see eating junk food negatively. EXPLAIN - ATTITUDE "Attitude is an evaluation of things in terms of liking or disliking, favor or unfavor, positive or negative, and pro or anti." diverse people can have diverse perspectives on the same things or concepts. For example, some people think that using the internet for students is a good thing because it helps students with their studies. However, some people think that using the internet for students is a bad thing because it wastes a lot of time on worthless activities on the internet. The negative or positive judgment of a thing is referred to as attitude. An attitude is a negative or favorable judgment of a thing, which influences human behavior toward that object.  COMPONENTS OF ATTITUDE Psychologist such as Rosenber, Eagley and Hovland have given a three components model of Attitude. According to this model an Attitude has following three components: Cognitive component Affective component Behavioral component  COGNITIVE COMPONENTS Cognitive components is the set of information, facts, idea and knowledge about an object. Example An orange is rich in vitamins. It is good for skin. It has a good taste. Saver bulbs consumes less electricity than ordinary bulbs.It has a brighter light. It is more durable AFFECTIVE COMPONENTS This components consists of emotions and feeling towards an object. It can be liking or disliking, favoring or unfavoring, and positive or negative evaluating toward the object. Example: I like orange. I like saver-bulbs because saver-bulbs are good.  BEHAVIORAL COMPONENTS It is the inclination to respond in a certain way toward an object, for example, based on cognitive (facts about the object) and affective (emotions about the object) components. Example I eat an oranges daily. I buy and use saver-bulbs in my home  CHARACTERISTICS OF ATTITUDE Attitude has an object: An attitude has an object which liked or disliked, favored or unfavored; or evaluated as negative or positive. The object a thing, an idea, a person or a situation.  CHARACTERISTICS OF ATTITUDE Attitude are learnt: Attitude is not an inborn phenomenon.Attitude are learnt through social interaction and experience. We interact with others, experiences many thing and acquire information about thing which form our negative or positive attitude towards the thing.  CHARACTERISTICS OF ATTITUDE Attitude are predisposition: An attitude is a predisposition- a prior determined or learnt or view of a thing or tendency to act in a specific way towards a thing. An individual has view which is already formed in his mind.  CHARACTERISTICS OF ATTITUDE Attitude are relatively stable phenomena: An attitude is a long-held perspective on something rather than a fleeting emotion. Although attitudes can occasionally be altered, this is a generally stable phenomenon that lasts for a while.  CHARACTERISTICS OF ATTITUDE Attitude Influence by human behavior: An attitude is a long-held perspective on something rather than a fleeting emotion. Although attitudes can occasionally be altered, this is a generally stable phenomenon that lasts for a while.  TYPES OF ATTITUDE The four types of attitude that are Positive, Negative, Neutral, and Sikken  POSTIVE ATTITUDE If you're feeling down and have an especially pessimistic view on how things are going, remember that maintaining a positive attitude is the key to living a positive life. Just keep in mind that attitude matters greatly and that having a positive outlook will help you get through the worst of times. LIST OF POSITIVE ATTITUDE CONFIDENCE LIST OF POSITIVE ATTITUDE HAPPINESS  LIST OF POSITIVE ATTITUDE SINCERITY NEGATIVE ATTITUDE A negative attitude is a disposition, feeling, or manner that is not constructive, coperative or optimistic.  LIST OF NEGATIVE ATTITUDE ANGER  LIST OF NEGATIVE ATTITUDE FRUSTATION  LIST OF NEGATIVE ATTITUDE DOUBT  NEUTRAL ATTITUDE A neutral attitude occurs because a person either hasn’t made up their mind, or may don’t know situation where they’ve needed to use an attitude.  SIKKEN ATTITUDE One of the most dangerous types of attitude. The sikken attitude has the calibre to destroy every image that comes in connection with a positive image. This attitude is more dangers than negative attitude. THE END THANK YOU